Dirk Holtbrügge

Dirk Holtbrügge
Friedrich-Alexander-University of Erlangen-Nürnberg | FAU · Department of International Management

Prof. Dr.

About

246
Publications
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2,624
Citations
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October 2001 - December 2018
Friedrich-Alexander-University of Erlangen-Nürnberg
Position
  • Head of Department

Publications

Publications (246)
Article
While there is a vast amount of research on firms’ choice of ownership form when entering a foreign market, little attention has been paid to changes in ownership forms of operation abroad after initial entry. Using transaction cost economics and institutional theory we identify a number of factors that may help to explain the likelihood of foreign...
Article
Full-text available
Purpose – Outward foreign direct investment (FDI) of firms from Brazil, Russia, India and China has increased significantly during the last few years. Despite this trend, comprehensive research on the specific determinants and antecedents of outward FDI from BRIC countries is still underrepresented. The purpose of this paper is to give a more compr...
Article
Multinational companies (MNCs) can play an important role in poverty alleviation. The international business literature, however, lacks theoretical insight and systematic empirical evidence of MNCs entering low-income markets. Therefore, this study sheds light on the questions: How MNCs enter low-income markets? How MNCs operate? And how they gain...
Article
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Studying abroad is recognized as a key strategy in preparing students for future international engagements and increasing their cultural intelligence (CQ). Although several studies explore the impact of demographic factors, little is known about the impact of psychographic determinants such as the motivation to go abroad. We analyze the role of cul...
Preprint
Full-text available
Purpose Blockchain technology has extended beyond the border of cryptocurrency and taken hold in various areas of international business. This study aims to analyze the impacts of blockchain on international business and the resulting challenges and implications for global governance. Design/methodology/approach The analysis of multiple blockchain...
Book
This textbook explores the reasons for intercultural differences and their effects on the behavior of individuals and organizations within the context of management. The text embraces the presence of ambiguity and complexity and encourages critical thinking when it comes to intercultural relations in order to avoid ethnocentrism, stereotyping and p...
Article
Foreign acquisitions are perceived as threats to organizational identification. Consequently, they trigger members’ sensemaking on their relationship with the organization. Analyzing these sensemaking processes is fundamental to understanding how members interpret identity-threatening events and which logics and motives underlie their identificatio...
Article
Purpose The purpose of this study is to investigate how the attitudes of Russian managers are affected by personal attributes, environmental conditions and also cognitive processes. Design/methodology/approach Based on social cognitive theory, the authors developed hypotheses and tested them against data collected from 173 Russian managers via an...
Article
International assignments rely on interactions between host country nationals (HCNs) and an international assignee (IA). These interactions are significantly determined by the reputation that the IA holds among HCNs. However, reputation has only scarcely been addressed in extant mobility research, and there is a lack of understanding about how the...
Article
Full-text available
Corporate social irresponsibility and corporate misconducts are a severe threat to the endeavours to establish more responsible business practices. Therefore, academia and practice alike try to find ways to anticipate these behaviors. In this regard, linguistic analysis can provide an approach to detect decoupling tendencies of firms, that is to id...
Article
As scholars uncovered the crucial role of the family in the relocation of organization-assigned expatriates, the investigation of the expatriate’s family became of interest to management researchers and practitioners alike. While recently the number of studies evaluating the family interface of international assignments has risen significantly, the...
Article
Purpose International human resource management research has only recently started to recognize the many millions of people who engage with the international labor market as low-skilled self-initiated expatriates. In contrast to company-assigned expatriates, they predominantly come from less-developed countries (often from rural areas) and independ...
Article
This study examines whether and how Corporate Social Responsibility reports of firms in the automobile industry differ in regards to their linguistic composition and their decoupling tendencies. Based on Basu and Palazzo’s process model, the Volkswagen emission scandal (‘Dieselgate’) is analyzed from a linguistic content perspective by comparing Vo...
Chapter
Kirste and Holtbrügge analyze Huawei’s role in the global power play of establishing the 5G network rollout, adding to the scientific discussion of 5G on both a business and society level. This chapter takes an innovative approach by applying a theoretical framework to the recent debate on Huawei’s 5G participation and evaluating the prevalent pers...
Article
The aim of the study is to develop an encompassing conceptual model of cross-cultural training (CCT) effectiveness which illustrates the relationship between CCT and intercultural competence. A literature review was conducted in order to identify relevant contextual moderators and mediators of CCT effectiveness. The literature review focuses on 20...
Article
P r e p a r a t io n f o r F o r e ig n A s s ig n m e n t s H o w C o m p a n i e s g o A b r o a d Intercultural training includes allformal efforts to increase the inte rcultural competence of a person. It aims to improve the affective, cognitive, and behavioral dimensions of intercultural competence in order to help participants feel, think, an...
Article
Full-text available
Like in many other areas, football clubs are confronted with the challenge to expand international activities and to exploit new football markets abroad without upsetting the local fans who have supported the team, often for decades. The purpose of this study is to analyze the impact of fan attitudes toward the internationalization of football club...
Article
Purpose The purpose of this study is to analyze the effects of inpatriates’ abilities, motivation and opportunities on knowledge sharing and the moderating role of boundary spanning in this context. Design/methodology/approach By integrating the ability–motivation–opportunity framework with the concept of boundary spanning four hypotheses are deve...
Article
Digital transformation has opened novel opportunities for educators to approach the challenges of educating tomorrow’s business leaders and managers. New methods of instruction such as blended learning and e-learning allow to cater better to a generation of digital natives and to enhance their learning ability. In the fast-moving business world, di...
Article
Purpose This paper aims to examine how future top managers in India develop their corporate social responsibility (CSR) orientation. Based on socialization theory, this paper investigates how individual determinants influence CSR orientation by focusing on the two main drivers of CSR in India – the philanthropic and strategic imperatives. Design/...
Article
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Purpose Chinese outward foreign direct investment (OFDI) often causes negative public responses, particularly in western industrialized countries. An important instrument of Chinese multinational corporations (MNCs) to overcome these concerns is the use of political strategies. The paper aims to discuss these issues. Design/methodology/approach Ba...
Article
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This study uses data at the firm level to examine the relationship between the market entry strategies of 556 Chinese MNEs and their performance in Germany. Based on the revisited Uppsala internationalization process model, we develop six hypotheses on the impact of different market entry modes on performance, and on the moderating effect of home g...
Chapter
Der Einsatz unterschiedlicher Instrumente des Personalmanagement sowie deren Effizienz werden durch verschiedene externe und interne Bedingungen beeinflusst. Zu den externen Bedingungen zählen das Arbeitsrecht und der Arbeitsmarkt, während die Unternehmungsstrategie und der Internationalisierungsgrad die wichtigsten internen Bedingungen darstellen.
Chapter
Den vierten und letzten Bestandteil des integrierten Personalmanagement-Ansatzes bildet die Messung der Personalmanagement-Effizienz im Rahmen des Personalcontrolling. Das Personalcontrolling umfasst drei zentrale Elemente. Zunächst müssen geeignete Instrumente und Methoden ausgewählt werden, mit denen die Effizienz des Personalmanagement gemessen...
Chapter
Im Unterschied zu den anderen Managementfunktionen zeichnete sich das Personalmanagement lange Zeit durch eine relative Theoriearmut aus. Im Vordergrund stand zumeist die Entwicklung personalpolitischer Instrumente in der betrieblichen Praxis, die anschließend von der Wissenschaft abstrahiert und systematisiert wurden. Entsprechend stand die Beschr...
Chapter
Im Mittelpunkt des folgenden Kapitels stehen die Instrumente des Personalmanagement, welche die Akteure vor dem Hintergrund der jeweiligen Bedingungen einsetzen. Dabei wird in die Personalbedarfsplanung und -bedarfsdeckung, den Personaleinsatz, die Personalentlohnung und die Personalführung unterschieden.
Chapter
Wie im vorangegangenen Kapitel erläutert, wird über den Einsatz der Instrumente des Personalmanagement in einem Aushandlungsprozess entschieden, an dem verschiedene Akteure mit unterschiedlichen Zielen und Einflussmöglichkeiten beteiligt sind. Diese können in individuelle und kollektive Akteure unterschieden werden. Zu den individuellen Akteuren zä...
Chapter
Seit der Herausbildung eigenständiger Personalabteilungen in industriellen Großunternehmungen im ausgehenden 19. Jahrhundert haben sich Inhalt, Ziele und Methoden des Personalmanagement fundamental gewandelt. In traditioneller Auffassung kam dem Personalwesen als betriebliche Instrumentalfunktion die Aufgabe zu, den Faktor Arbeit möglichst optimal...
Book
Dieses Buch vermittelt einen kompakten und systematischen Überblick über die personalpolitischen Instrumente, Akteure und Bedingungen der Personalarbeit. Angesprochen sind dabei nicht nur Personalspezialisten, sondern alle Führungskräfte und Mitarbeiter, die mit Personalmanagement-Aufgaben betraut sind. Zugleich dient das Werk als etabliertes, unen...
Article
Full-text available
This cross-country study investigates the antecedents and outcomes of corporate social and environmental responsibility (CSER) practices. Based on institutional theory and stakeholder theory we conducted an empirical study among 519 firms in Denmark, Germany, and the Netherlands. We found evidence supporting a significant positive relationship betw...
Article
Full-text available
This cross-country study investigates the antecedents and outcomes of corporate social responsibility (CSR) practices. Based on institutional theory and stakeholder theory, we conducted an empirical study among 519 firms in Denmark, Germany and the Netherlands. We found evidence that supports a significant positive relationship between stakeholder...
Chapter
Expatriate adjustment has recurrently been linked to predicting the performance of individuals, in that the better the foreign adjustment achieved, the more successfully they will perform (Takeuchi, Wang, & Marinova, Personnel Psychology, 58(4): 925–948, 2005). By reviewing empirical research on expatriate adjustment, we produce a comprehensive ove...
Chapter
Although many industries are becoming more and more global, the national background of firms still matters. Especially latecomers from emerging markets, such as China, face considerable competitive disadvantages due to negative country-of-origin effects. These can be observed particularly in countries with strong local competitors. The aim of this...
Chapter
In den letzten Jahren haben deutsche Unternehmen zahlreiche bedeutende Entwicklungen in den Bereichen Energietechnik, erneuerbare Energien, Sanitärtechnik und Wasseraufbereitung, Medizintechnik, etc. hervorgebracht, die zur nachhaltigen Entwicklung beitragen können. Gemessen an Patentanmeldungen kommt deutschen Unternehmen weltweit eine Vorreiterro...
Book
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The Nürnberg Metropolitan Region is one of the most powerful economic regions in Europe. Several large and renowned multinational corporations, as well as many impressive family-owned firms and hidden champions, have their headquarters here. This volume contains 17 case studies of companies based in this region and their international operations. T...
Article
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Literature on multicultural teams shows that the characteristics of its members are highly relevant for team performance. However, few studies focus on the influence that culture has on supporting processes such as boundary-spanning activities. In this study, we test the impact of bicultural individuals on team facilitation activities and the relat...
Article
Purpose The purpose of this paper is to explore the impact of brand associations on brand loyalty of fans toward professional football clubs in developed and emerging football markets (EFM). In particular, the following research questions are answered: how important are different determinants of brand associations for fans from developed football m...
Chapter
Ethical business conduct is crucial for any organization to avoid economic and social costs such as loss of productivity, reputation risk, and decrease of employee motivation. Whereas the effects of ethical business conduct on organizational performance have been widely discussed in developed countries, such as the USA, Germany, and the Netherlands...
Chapter
In this chapter, the authors analyze various factors influencing students’ choice of higher education institutions in Germany. Private universities offer small classes and strong alumni networks to compete with state universities. Using a cross-sectional analysis, the selection and evaluation criteria of students in both state and private universit...
Article
Full-text available
Previous literature on foreign assignments shows a high relevance of mentors for expatriates’ success. In this study we analyse the impact of different mentor-related factors on skill and career development. Drawing on social exchange theory, we develop five research hypotheses and test them using a sample of 59 US expatriates on assignments in Ger...
Article
In order to successfully operate and compete in developed markets, Chinese, Indian and Russian companies require essential resources. Particularly, attracting competent and highly qualified employees is crucial in order to gain comparative advantage. However, potential employees are not yet familiar with or reluctant toward companies from these cou...
Article
Expatriates are not only sent to industrialized countries with stable environmental conditions, but also to countries that bear high political, social, and even terrorist risk. Despite its practical relevance, the role of expatriates’ families on assignments in terrorism-endangered countries has not been addressed yet. Integrating expatriate litera...
Article
Based on a qualitative survey a phase model of internationalisation of medium-sized world market leaders (WMLs) was derived. The choice of the first foreign market is influenced by the physical proximity to the headquarters. Next steps are undertaken in USA and Asia. Here most WMLs exhibit an expressed desire for self-sufficiency, which is reflecte...
Article
This paper investigates the impact of personal attributes and organizational conditions on attitudes toward corporate misdeeds. On the basis of social cognitive theory, we develop hypotheses that are tested against data collected from 215 German employees using an online survey. Our findings suggest that personal attributes (i.e. gender, age, Big f...
Article
Full-text available
After the Bosman ruling in 1995, the cultural diversity of professional football teams in Europe has increased considerably. Recruiting players regardless of their nationality allows football clubs to make use of a global talent pool and to combine the specific strengths of individuals with different cultural backgrounds. At the same time, it confr...
Article
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Employer reputation is relevant not only to attract but also to retain qualified employees. While in the past financial incentives have been the most important instrument, corporate environmental responsibility (CER) is becoming more and more relevant as a determinant for employer attractiveness and employee commitment. On the basis of signaling th...
Article
Low-income markets have attracted the interest of academics, politicians, and business leaders alike. In recent years, numerous companies such as Unilever, Cemex, Tetrapak, and Vodafone have provided evidence that low-income markets offer commercial business opportunities and that private companies can realize profitable business activities while s...
Article
In this paper we analyze whether cross-sector partnerships enable companies to respond to the specific conditions at the base of the pyramid (BOP). We develop three hypotheses in which we argue how cross-sector partnerships support companies to face unfamiliar conditions in these markets. We test the developed hypotheses against the data of 103 com...
Article
Expatriates of foreign firms are not only sent to industrialized countries with stable environmental conditions, but also to countries that bear high political, social, and even terrorist risk. Despite its practical relevance, the role of expatriate's families on assignments in high-risk countries has not been addressed yet. Applying hierarchical r...
Article
This article addresses two of the strategically important questions of market entry strategies in emerging markets: how to enter and when to enter. Furthermore, we investigate the relationship between market entry strategies and market success. On the basis of the institutional theory, we develop hypotheses that are tested against data collected fr...
Article
Full-text available
While the last years have witnessed a tremendous economic boom in many emerging markets around the world, the knowledge of management practices in these countries lags behind their growing relevance in the world economy. One reason for this is that concepts, such as guanxi, jugaad, ubuntu, and blat, are not adequately reflected by traditional Weste...
Article
Virtual expatriations are characterised by the spatial and psychic separation of private and professional life. While virtual expatriates are physically located at the headquarters, from an organisational and operational point of view, they belong to the foreign subsidiary. In this study, the use of virtual expatriations as a control mechanism in M...
Chapter
The past decade has seen an increasing number of companies from emerging markets entering the international marketplace (Aulakh, 2007; Gammeltoft et al., 2010). In particular, many Chinese and Indian companies are going international (Alon et al., 2009; Hansen, 2009). Prominent examples include Haier and Lenovo from China, and Wipro and Infosys fro...
Article
Full-text available
In this paper we explore the current state of research on outward foreign direct investment (OFDI) of Chinese firms. A literature review identifies 62 articles in 15 peer-reviewed academic journals that were published between 1986 and 2012. We examine the underlying theories, research methods, motives, determinants, host countries, industries, peri...
Article
In this paper we explore the current state of research on international aspects of corporate environmental responsibility (CER). A Literature review of approximately 10,200 articles in leading management journals published between 1997 and 2010 reveals 54 studies that deal explicitly with CER. We provide answers regarding the emphasis, geographic f...
Article
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Die wirtschaftliche Bedeutung der BRIC-Staaten hat in den letzten Jahren stark zugenommen. Neben hohen Wachstumsraten sind ausländische Unternehmen jedoch auch mit großen Unsicherheiten in diesen Märkten konfrontiert. Der Beitrag zeigt empirisch auf, welche Markteintrittsstrategien ausländische Unternehmen für die Internationalisierung in die BRIC-...
Article
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Purpose ‐ The purpose of this paper is to analyze the competitive advantage of German renewable energy firms in India and China. Porter's diamond model is modified and specified for the renewable energy industry. Design/methodology/approach ‐ Based on Porter's diamond model of competitiveness, the authors examine the demand for renewable energies i...
Article
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The presence of Chinese companies in international markets has increased, and one of their main challenges is to overcome the negative image that Chinese products have in many countries. This study aims to shed light on how sociopsychological determinants affect the perceived attractiveness of Chinese products in Germany, using a sociopsychological...
Article
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Based on a sample of 234 IT consulting and services professionals from various cultural backgrounds, this study investigates whether Edward T. Hall's concept of culture can explain cultural differences in email communication. Although a vast array of intercultural research employs Hall's concept in various communication settings, few take into acco...
Article
Foreign Direct Investment (FDI) is one of the driving forces behind the development of emerging markets. Since India began to liberalise its economy in 1991, the country has become increasingly attractive as FDI destination. The regional distribution of FDI, however, is largely unbalanced. Our data show that the location choice of FDI in India is p...
Article
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Diese Studie liefert Erklärungen, warum und zu welchem Zeitpunkt multinationale Unternehmungen in einkommensschwache Märkte eintreten und Geschäftsaktivitäten aufbauen. Zudem zeigt die Studie auf, wie multinationale Unternehmungen in einkommensschwachen Märkten operieren und wie sie Wissen über diese Märkte erlangen. Zur Gewinnung fundierter Erkenn...
Article
Purpose – The purpose of this study is to investigate the current and potential use of virtual teams in the Indian context. Design/methodology/approach – The use of virtual styles and strategies was assessed through a series of questionnaires, focusing on managerial aspects. The sample consisted of companies and individuals from Europe, who work on...
Article
Nach der wirtschaftlichen Öffnung des Landes haben sich ausländische Unternehmungen in Indien zunächst vor allem in der IT-Branche und im Business Process Outsourcing (BPO) engagiert. Symbolhaft dafür steht die Stadt Bengaluru, die vielfach als indisches Silicon Valley bezeichnet wird (vgl. Kap. 3.3). In den letzten Jahren sind jedoch auch viele an...
Article
Während Indien nach der Einleitung des Liberalisierungsprozesses lange Zeit vor allem als Standort für Business Process Outsourcing und IT-Dienstleistungen angesehen wurde, verlagern zunehmend auch Unternehmungen aus anderen Branchen Wertaktivitäten in das Land. Viele dieser Aktivitäten sind nicht auf den indischen Markt begrenzt, sondern in länder...

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