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Introduction
Dirk Holtbrügge is Professor of International Management at the Friedrich-Alexander-University Erlangen-Nürnberg, Germany. He has been a regular visiting professor at universities in China, India and Russia.
His main research interests are in the areas of international management, human resource management, and management in emerging markets.
He was listed in the Stanford University World’s Top 2% Scientists List as one of the 2% most cited scientists in Economics & Business in 2020.
Current institution
Additional affiliations
Friedrich-Alexander-University Erlangen-Nürnberg
Position
- Head of Department
October 2001 - December 2018
Publications
Publications (287)
While there is a vast amount of research on firms’ choice of ownership form when entering a foreign market, little attention has been paid to changes in ownership forms of operation abroad after initial entry. Using transaction cost economics and institutional theory we identify a number of factors that may help to explain the likelihood of foreign...
Purpose
– Outward foreign direct investment (FDI) of firms from Brazil, Russia, India and China has increased significantly during the last few years. Despite this trend, comprehensive research on the specific determinants and antecedents of outward FDI from BRIC countries is still underrepresented. The purpose of this paper is to give a more compr...
Multinational companies (MNCs) can play an important role in poverty alleviation. The international business literature, however, lacks theoretical insight and systematic empirical evidence of MNCs entering low-income markets. Therefore, this study sheds light on the questions: How MNCs enter low-income markets? How MNCs operate? And how they gain...
Studying abroad is recognized as a key strategy in preparing students for future international
engagements and increasing their cultural intelligence (CQ). Although several studies
explore the impact of demographic factors, little is known about the impact of psychographic
determinants such as the motivation to go abroad. We analyze the role of cul...
Purpose
Blockchain technology has extended beyond the border of cryptocurrency and taken hold in various areas of international business. This study aims to analyze the impacts of blockchain on international business and the resulting challenges and implications for global governance.
Design/methodology/approach
The analysis of multiple blockchain...
Purpose
There is controversy over whether foreign direct investment (FDI) increases or reduces environmental degradation in host countries resulting in pollution havens or pollution halos. Based on the concept of scale, technology and composition effects, this paper aims to examine the causal relationship between FDI and carbon dioxide (CO 2 ) emis...
Online video lectures often represent a passive way of learning which does not fit the needs of a diverse group of students. To tackle this issue, we present a comprehensive structure of an AI-powered international management course with specific technical features (e.g., voice and transcript translation) to create a more personalized and inclusive...
The purpose of this study is to analyze which measures corporations use to defend legitimacy after conducting misconduct and how different stakeholders react to these legitimacy‐defending measures (LDMs). Drawing on legitimacy theory and the concept of thought worlds, we derive hypotheses for three stakeholder groups and two types of corporate misc...
The Nürnberg Metropolitan Region is one of the most powerful economic regions in Europe. Several large and renowned multinational corporations, as well as many impressive familyowned firms and hidden champions, have their headquarters here. This volume contains 18 case studies of companies based in this region and their international operations. Th...
The Nürnberg Metropolitan Region is one of the most powerful economic regions in Europe. Several large and renowned multinational corporations, as well as many impressive familyowned firms and hidden champions, have their headquarters here. This volume contains 18 case studies of companies based in this region and their international operations. Th...
The Nürnberg Metropolitan Region is one of the most powerful economic regions in Europe. Several large and renowned multinational corporations, as well as many impressive familyowned firms and hidden champions, have their headquarters here. This volume contains 18 case studies of companies based in this region and their international operations. Th...
The Nürnberg Metropolitan Region is one of the most powerful economic regions in Europe. Several large and renowned multinational corporations, as well as many impressive familyowned firms and hidden champions, have their headquarters here. This volume contains 18 case studies of companies based in this region and their international operations. Th...
The Nürnberg Metropolitan Region is one of the most powerful economic regions in Europe. Several large and renowned multinational corporations, as well as many impressive familyowned firms and hidden champions, have their headquarters here. This volume contains 18 case studies of companies based in this region and their international operations. Th...
The Nürnberg Metropolitan Region is one of the most powerful economic regions in Europe. Several large and renowned multinational corporations, as well as many impressive familyowned firms and hidden champions, have their headquarters here. This volume contains 18 case studies of companies based in this region and their international operations. Th...
The Nürnberg Metropolitan Region is one of the most powerful economic regions in Europe. Several large and renowned multinational corporations, as well as many impressive familyowned firms and hidden champions, have their headquarters here. This volume contains 18 case studies of companies based in this region and their international operations. Th...
The Nürnberg Metropolitan Region is one of the most powerful economic regions in Europe. Several large and renowned multinational corporations, as well as many impressive familyowned firms and hidden champions, have their headquarters here. This volume contains 18 case studies of companies based in this region and their international operations. Th...
The Nürnberg Metropolitan Region is one of the most powerful economic regions in Europe. Several large and renowned multinational corporations, as well as many impressive familyowned firms and hidden champions, have their headquarters here. This volume contains 18 case studies of companies based in this region and their international operations. Th...
The Nürnberg Metropolitan Region is one of the most powerful economic regions in Europe. Several large and renowned multinational corporations, as well as many impressive familyowned firms and hidden champions, have their headquarters here. This volume contains 18 case studies of companies based in this region and their international operations. Th...
The Nürnberg Metropolitan Region is one of the most powerful economic regions in Europe. Several large and renowned multinational corporations, as well as many impressive familyowned firms and hidden champions, have their headquarters here. This volume contains 18 case studies of companies based in this region and their international operations. Th...
The Nürnberg Metropolitan Region is one of the most powerful economic regions in Europe. Several large and renowned multinational corporations, as well as many impressive familyowned firms and hidden champions, have their headquarters here. This volume contains 18 case studies of companies based in this region and their international operations. Th...
The Nürnberg Metropolitan Region is one of the most powerful economic regions in Europe. Several large and renowned multinational corporations, as well as many impressive familyowned firms and hidden champions, have their headquarters here. This volume contains 18 case studies of companies based in this region and their international operations. Th...
The Nürnberg Metropolitan Region is one of the most powerful economic regions in Europe. Several large and renowned multinational corporations, as well as many impressive familyowned firms and hidden champions, have their headquarters here. This volume contains 18 case studies of companies based in this region and their international operations. Th...
The Nürnberg Metropolitan Region is one of the most powerful economic regions in Europe. Several large and renowned multinational corporations, as well as many impressive familyowned firms and hidden champions, have their headquarters here. This volume contains 18 case studies of companies based in this region and their international operations. Th...
The Nürnberg Metropolitan Region is one of the most powerful economic regions in Europe. Several large and renowned multinational corporations, as well as many impressive familyowned firms and hidden champions, have their headquarters here. This volume contains 18 case studies of companies based in this region and their international operations. Th...
The Nürnberg Metropolitan Region is one of the most powerful economic regions in Europe. Several large and renowned multinational corporations, as well as many impressive familyowned firms and hidden champions, have their headquarters here. This volume contains 18 case studies of companies based in this region and their international operations. Th...
The Nürnberg Metropolitan Region is one of the most powerful economic regions in Europe. Several large and renowned multinational corporations, as well as many impressive familyowned firms and hidden champions, have their headquarters here. This volume contains 18 case studies of companies based in this region and their international operations. Th...
Private transport is a main cause of global warming. One attempt to reduce its ecological footprint is the replacement of internal combustion engine cars through electric vehicles (EVs). EVs don’t burn fossil fuels, but use electricity stored in rechargeable batteries to power the motor. These batteries have to be charged regularly at charging stat...
This study investigates how supply chain professionals in buying and supplying firms are motivated to engage in corporate social responsibility (CSR) practices within global value chains (GVCs). Based on the multiple needs theory of justice, social exchange theory, and the institution-based view, we develop hypotheses and test them against data col...
Purpose
Virtual assignments, in which the virtual assignees do not relocate to host locations, but work remotely, have several advantages compared to traditional international assignments, such as enhanced flexibility, cost-efficiency and the possibility that virtual assignees can stay in their home communities. However, it is open to question whet...
“Fair Burden Sharing” in Times of Covid-19: Socio-Economic and Ethical Considerations on Corporate Tax Avoidance of MNCs
Corporate Tax Avoidance of Multinational Corporations like Amazon, Delivery Hero, Netflix or Zalando is considered a menace to governmental investments into public services like education, infrastructure or health care. Especiall...
“Fair Burden Sharing” in Times of Covid-19: Socio-Economic and Ethical Considerations on Corporate Tax Avoidance of MNCs
Corporate Tax Avoidance of Multinational Corporations like Amazon, Delivery Hero, Netflix or Zalando is considered a menace to governmental investments into public services like education, infrastructure or health care. Especiall...
Dieses Buch vermittelt einen kompakten und systematischen Überblick über die personalpolitischen Instrumente, Akteure und Bedingungen des Personalmanagement. Angesprochen sind dabei nicht nur die Personalspezialisten, sondern alle Führungskräfte und Mitarbeiter, die mit Personalmanagement-Aufgaben betraut sind. Zugleich dient das Werk als etabliert...
Seit der Herausbildung eigenständiger Personalabteilungen in industriellen Großunternehmungen im ausgehenden 19. Jahrhundert haben sich Inhalt, Ziele und Methoden des Personalmanagement fundamental gewandelt. In traditioneller Auffassung kam dem Personalwesen als betriebliche Instrumentalfunktion die Aufgabe zu, den Faktor Arbeit möglichst optimal...
Im Mittelpunkt des folgenden Kapitels stehen die Instrumente des Personalmanagement, welche die Akteure vor dem Hintergrund der jeweiligen Bedingungen einsetzen. Dabei wird in die Personalbedarfsplanung und -bedarfsdeckung, den Personaleinsatz, die Personalentlohnung und die Personalführung unterschieden.
Im Unterschied zu den anderen Managementfunktionen zeichnete sich das Personalmanagement lange Zeit durch eine relative Theoriearmut aus. Im Vordergrund stand zumeist die Entwicklung personalpolitischer Instrumente in der betrieblichen Praxis, die anschließend von der Wissenschaft abstrahiert und systematisiert wurden. Entsprechend stand die Beschr...
Wie im vorangegangenen Kapitel erläutert, wird über den Einsatz der Instrumente des Personalmanagement in einem Aushandlungsprozess entschieden, an dem verschiedene Akteure mit unterschiedlichen Zielen und Einflussmöglichkeiten beteiligt sind. Diese können in individuelle und kollektive Akteure unterschieden werden. Zu den individuellen Akteuren zä...
Den vierten und letzten Bestandteil des integrierten Personalmanagement-Ansatzes bildet die Messung der Personalmanagement-Effizienz im Rahmen des Personalcontrolling. Das Personalcontrolling umfasst drei zentrale Elemente. Zunächst müssen geeignete Instrumente und Methoden ausgewählt werden, mit denen die Effizienz des Personalmanagement gemessen...
Der Einsatz unterschiedlicher Instrumente des Personalmanagement sowie deren Effizienz werden durch verschiedene externe und interne Bedingungen beeinflusst. Zu den externen Bedingungen zählen das Arbeitsrecht und der Arbeitsmarkt, während die Unternehmungsstrategie und der Internationalisierungsgrad die wichtigsten internen Bedingungen darstellen.
This textbook explores the reasons for intercultural differences and their effects on the behavior of individuals and organizations within the context of management. The text embraces the presence of ambiguity and complexity and encourages critical thinking when it comes to intercultural relations in order to avoid ethnocentrism, stereotyping and p...
Foreign acquisitions are perceived as threats to organizational identification. Consequently, they trigger members’ sensemaking on their relationship with the organization. Analyzing these sensemaking processes is fundamental to understanding how members interpret identity-threatening events and which logics and motives underlie their identificatio...
Purpose
The purpose of this study is to investigate how the attitudes of Russian managers are affected by personal attributes, environmental conditions and also cognitive processes.
Design/methodology/approach
Based on social cognitive theory, the authors developed hypotheses and tested them against data collected from 173 Russian managers via an...
International assignments rely on interactions between host country nationals (HCNs) and an international assignee (IA). These interactions are significantly determined by the reputation that the IA holds among HCNs. However, reputation has only scarcely been addressed in extant mobility research, and there is a lack of understanding about how the...
Corporate social irresponsibility and corporate misconducts are a severe threat to
the endeavours to establish more responsible business practices. Therefore, academia
and practice alike try to find ways to anticipate these behaviors. In this regard,
linguistic analysis can provide an approach to detect decoupling tendencies of firms,
that is to id...
As scholars uncovered the crucial role of the family in the relocation of organization-assigned expatriates, the investigation of the expatriate’s family became of interest to management researchers and practitioners alike. While recently the number of studies evaluating the family interface of international assignments has risen significantly, the...
Purpose
International human resource management research has only recently started to recognize the many millions of people who engage with the international labor market as low-skilled self-initiated expatriates. In contrast to company-assigned expatriates, they predominantly come from less-developed countries (often from rural areas) and independ...
This study examines whether and how Corporate Social Responsibility
reports of firms in the automobile industry differ in regards to their linguistic composition and their decoupling tendencies. Based on Basu and Palazzo’s process model, the Volkswagen emission scandal (‘Dieselgate’) is analyzed from a linguistic content perspective by comparing Vo...
Kirste and Holtbrügge analyze Huawei’s role in the global power play of establishing the 5G network rollout, adding to the scientific discussion of 5G on both a business and society level. This chapter takes an innovative approach by applying a theoretical framework to the recent debate on Huawei’s 5G participation and evaluating the prevalent pers...
The aim of the study is to develop an encompassing conceptual
model of cross-cultural training (CCT) effectiveness which illustrates the relationship between CCT and intercultural competence. A literature review was conducted in order to identify relevant contextual moderators and mediators of CCT effectiveness. The literature review focuses on 20...
P r e p a r a t io n f o r F o r e ig n A s s ig n m e n t s H o w C o m p a n i e s g o A b r o a d Intercultural training includes allformal efforts to increase the inte rcultural competence of a person. It aims to improve the affective, cognitive, and behavioral dimensions of intercultural competence in order to help participants feel, think, an...
Like in many other areas, football clubs are confronted with the challenge to expand international activities and to exploit new football markets abroad without upsetting the local fans who have supported the team, often for decades. The purpose of this study is to analyze the impact of fan attitudes toward the internationalization of football club...
Purpose
The purpose of this study is to analyze the effects of inpatriates’ abilities, motivation and opportunities on knowledge sharing and the moderating role of boundary spanning in this context.
Design/methodology/approach
By integrating the ability–motivation–opportunity framework with the concept of boundary spanning four hypotheses are deve...
Digital transformation has opened novel opportunities for educators to approach the challenges of educating tomorrow’s business leaders and managers. New methods of instruction such as blended learning and e-learning allow to cater better to a generation of digital natives and to enhance their learning ability. In the fast-moving business world, di...
Purpose
This paper aims to examine how future top managers in India develop their corporate social responsibility (CSR) orientation. Based on socialization theory, this paper investigates how individual determinants influence CSR orientation by focusing on the two main drivers of CSR in India – the philanthropic and strategic imperatives.
Design/...
Purpose
Chinese outward foreign direct investment (OFDI) often causes negative public responses, particularly in western industrialized countries. An important instrument of Chinese multinational corporations (MNCs) to overcome these concerns is the use of political strategies. The paper aims to discuss these issues.
Design/methodology/approach
Ba...
This study uses data at the firm level to examine the relationship between the market entry strategies of 556 Chinese MNEs and their performance in Germany. Based on the revisited Uppsala internationalization process model, we develop six hypotheses on the impact of different market entry modes on performance, and on the moderating effect of home g...
Der Einsatz unterschiedlicher Instrumente des Personalmanagement sowie deren Effizienz werden durch verschiedene externe und interne Bedingungen beeinflusst. Zu den externen Bedingungen zählen das Arbeitsrecht und der Arbeitsmarkt, während die Unternehmungsstrategie und der Internationalisierungsgrad die wichtigsten internen Bedingungen darstellen.
Den vierten und letzten Bestandteil des integrierten Personalmanagement-Ansatzes bildet die Messung der Personalmanagement-Effizienz im Rahmen des Personalcontrolling. Das Personalcontrolling umfasst drei zentrale Elemente. Zunächst müssen geeignete Instrumente und Methoden ausgewählt werden, mit denen die Effizienz des Personalmanagement gemessen...
Im Unterschied zu den anderen Managementfunktionen zeichnete sich das Personalmanagement lange Zeit durch eine relative Theoriearmut aus. Im Vordergrund stand zumeist die Entwicklung personalpolitischer Instrumente in der betrieblichen Praxis, die anschließend von der Wissenschaft abstrahiert und systematisiert wurden. Entsprechend stand die Beschr...
Im Mittelpunkt des folgenden Kapitels stehen die Instrumente des Personalmanagement, welche die Akteure vor dem Hintergrund der jeweiligen Bedingungen einsetzen. Dabei wird in die Personalbedarfsplanung und -bedarfsdeckung, den Personaleinsatz, die Personalentlohnung und die Personalführung unterschieden.
Wie im vorangegangenen Kapitel erläutert, wird über den Einsatz der Instrumente des Personalmanagement in einem Aushandlungsprozess entschieden, an dem verschiedene Akteure mit unterschiedlichen Zielen und Einflussmöglichkeiten beteiligt sind. Diese können in individuelle und kollektive Akteure unterschieden werden. Zu den individuellen Akteuren zä...
Seit der Herausbildung eigenständiger Personalabteilungen in industriellen Großunternehmungen im ausgehenden 19. Jahrhundert haben sich Inhalt, Ziele und Methoden des Personalmanagement fundamental gewandelt. In traditioneller Auffassung kam dem Personalwesen als betriebliche Instrumentalfunktion die Aufgabe zu, den Faktor Arbeit möglichst optimal...
Dieses Buch vermittelt einen kompakten und systematischen Überblick über die personalpolitischen Instrumente, Akteure und Bedingungen der Personalarbeit. Angesprochen sind dabei nicht nur Personalspezialisten, sondern alle Führungskräfte und Mitarbeiter, die mit Personalmanagement-Aufgaben betraut sind. Zugleich dient das Werk als etabliertes, unen...
This cross-country study investigates the antecedents and outcomes of corporate social and environmental responsibility (CSER) practices. Based on institutional theory and stakeholder theory we conducted an empirical study among 519 firms in Denmark, Germany, and the Netherlands. We found evidence supporting a significant positive relationship betw...
This cross-country study investigates the antecedents and outcomes
of corporate social responsibility (CSR) practices. Based on institutional theory and stakeholder theory, we conducted an empirical study among 519 firms in Denmark, Germany and the Netherlands. We found evidence that supports a significant positive relationship between stakeholder...
Email communication is recognized as the most often used communication method in international companies' operations. This computer‐mediated communication technology constitutes a further layer of intercultural communication in the global workplace. Variations in email communication styles exist due to cultural differences and can be explained by E...
Expatriate adjustment has recurrently been linked to predicting the performance of individuals, in that the better the foreign adjustment achieved, the more successfully they will perform (Takeuchi, Wang, & Marinova, Personnel Psychology, 58(4): 925–948, 2005). By reviewing empirical research on expatriate adjustment, we produce a comprehensive ove...
Although many industries are becoming more and more global, the national background of firms still matters. Especially latecomers from emerging markets, such as China, face considerable competitive disadvantages due to negative country-of-origin effects. These can be observed particularly in countries with strong local competitors. The aim of this...
In den letzten Jahren haben deutsche Unternehmen zahlreiche bedeutende Entwicklungen in den Bereichen Energietechnik, erneuerbare Energien, Sanitärtechnik und Wasseraufbereitung, Medizintechnik, etc. hervorgebracht, die zur nachhaltigen Entwicklung beitragen können. Gemessen an Patentanmeldungen kommt deutschen Unternehmen weltweit eine Vorreiterro...
The Nürnberg Metropolitan Region is one of the most powerful economic regions in Europe. Several large and renowned multinational corporations, as well as many impressive family-owned firms and hidden champions, have their headquarters here. This volume contains 17 case studies of companies based in this region and their international operations. T...
Literature on multicultural teams shows that the characteristics of its members are highly relevant for team performance. However, few studies focus on the influence that culture has on supporting processes such as boundary-spanning activities. In this study, we test the impact of bicultural individuals on team facilitation activities and the relat...
Purpose
The purpose of this paper is to explore the impact of brand associations on brand loyalty of fans toward professional football clubs in developed and emerging football markets (EFM). In particular, the following research questions are answered: how important are different determinants of brand associations for fans from developed football m...
