Ding Tian

Shanghai University of Finance and Economics · Marketing

Artificial intelligence (AI) recommendations are becoming increasingly prevalent, but consumers are often reluctant to trust them, in part due to the “black-box” nature of algorithm-facilitated recommendation agents. Despite the acknowledgment of the vital role of interpretability in consumer trust in AI recommendations, it remains unclear how to e...

Rituals are predefined sequences of actions characterized by rigidity and repetition. We propose that enacting ritualized actions can enhance subjective feelings of self-discipline, such that rituals can be harnessed to improve behavioral self-control. We test this hypothesis in 6 experiments. A field experiment showed that engaging in a pre-eating...