Dinesh Samarasinghe

• B Sc (Marketing) First Class Hon's, (USJP), MBA (Marketing), (UOC), PhD
• Professor (Full) at University of Moratuwa

Augmented reality, with its unmatched capability to overlay virtual details onto the real world, has become a leading interactive technology. Its swift advancement has revolutionized the shopping experience for consumers, with numerous brands effectively incorporating augmented reality into e-commerce across various industries. Fashion retail is no...

Research studies related to ethical consumerism has been gaining increasing attention in the last decade due to growing importance with environmental pollution. Research studies pointed out a gap between ethical consumers’ behavior and intention which is common in Sri Lanka as well. Hence the study used emotions and self-identity as two key drivers...

The customer biometrics such as blood pressure, pulse rate and eye movement can be recognised as significant indicators engage with impulse purchasing decision making in fashion retail website due to numerous web based hedonic stimuli. There is an empirical gap was recognised in relevant to existing studies performed under the respective area of th...

The experiment findings open the doors for the researchers in the field of marketing to realise the influence of web - based hedonic motives driving to emerge impulse customer decisions in the fashion retail sector under different indication of customer biometrics such as eye - movement, blood pressure and pulse rate. The study was conducted applyi...

An exploratory study was conducted to understand influences of different marketing stimuli in fashion retail websites on impulse buying reflecting customer eye movements. Both previous research and existing theoretical applications such as TAM (Technology Acceptance Model) have no significant reflections on the respective study. This led to identif...

An exploratory study was conducted to understand influences of different marketing stimuli in fashion retail websites on impulse buying reflecting customer eye movements. Both previous research and existing theoretical applications such as TAM (Technology Acceptance Model) have no significant reflections on the respective study. This led to identif...

Impulse customer decisions in fashion retail websites can be identified by studying customer biometrics such as eye-movements, pulse and blood pressure rates. This scenario was identified as a new knowledge since "there is a lack of practical studies addressing to analyse behavior of customer biometrics in the process of customer stimulation emergi...

The concept paper carries prospective methods to conduct an exploratory study on "understanding the influence of hedonic motives in fashion retail websites on emerging impulse customer decisions". The abstract was presented at the Doctoral Colloquium of "International Conference on Business and Information (ICBI) - 2024" organized by University o...

The concept paper proposed here is leading to conduct an exploratory study on "understanding the influence of hedonic motives in fashion retail websites on emerging impulse customer decisions". This study can be recognised with its novelty as the empirical gap of the related study led to understand the research problem as "there is no a scientific...

This is an abstract published at 8th International Research Conference of Uva Wellassa University, IRCUWU2024 reflecting qualitative findings on an exploratory research on how different web based marketing stimuli lead impulse nature of customer decisions in the fashion retail sector.

This respective abstract was published in ICOME 2024 (International Conference on Management and Entrepreneurship) organised by the Open University of Sri Lanka which reflected the exploratory findings on the influence of web related markewting stimuli on emerging impulsive customer decisions in fashion retail sector websites under the intensive fo...

The paper reflects findings of a comprehensive exploratory study led to understand how numerous web based marketing stimuli lead to emerge impulse customer decisions in fashion retail sector.

With its unparalleled ability to enhance the actual world with virtual annotations, augmented reality has emerged as a cutting-edge interactive technology. The rapid evolvement of this technology has transformed consumers' shopping experience with many brands successfully having integrated augment reality into e-commerce. In fashion retail, augment...

Purpose There is a dearth of evidence on how and when perceived corporate social responsibility (PCSR) contributes to brand evangelism in the consumer behavioural literature, especially during a pandemic situation. In an attempt to examine this phenomenon, this study investigates the effect of fear-of-COVID-19 (Coronavirus disease 2019) and regiona...

Published on 8th July 2024 International Journal of Innovation and Learning Available in : https://www.inderscience.com/info/ingeneral/forthcoming.php?jcode=ijil

Purpose The demand for electric vehicles (EVs) has significantly increased in recent years, though some countries like Sri Lanka have reported the opposite direction compared to the global trend. Hence, this study focused on identifying factors affecting EV purchase intention and barriers to the widespread adoption of EVs in a developing country co...

The global hotel industry, including Sri Lanka, has embraced green initiatives for more than two decades to sustain a competitive edge. However, environmental commitment varies by organizational capabilities, resources, and target markets, leading to differences in individual hotel competitiveness. In this context, it is significant to understand w...

The telecommunication services industry has grown rapidly in Sri Lanka over the past few decades. But, for a tiny island nation with a relatively low population figure, the number of active telecommunication service providers operating in the country is considerably high. In the current market situation, no service provider has a competitive edge o...

Purpose This study aims to examine the influence of the derived attributes of embedded artificial intelligence-mobile smart speech recognition (AI-MSSR) technology, namely perceived usefulness, perceived ease of use (PEOU) and perceived enjoyment (PE) on consumer purchase intention (PI) through the chain relationships of attitudes to AI and consume...

Researchers and retailers alike need to know how customers feel about artificial intelligence (AI)-driven technologies in the light of the increasing number of retail-tech hybrids driven by AI. The current research set out to gauge interest in and willingness to buy an AI-powered product in a retail environment. Determinants related to AI-based cus...

Purpose-This study aims to examine the influence of the derived attributes of embedded artificial intelligence-mobile smart speech recognition (AI-MSSR) technology, namely perceived usefulness, perceived ease of use (PEOU) and perceived enjoyment (PE) on consumer purchase intention (PI) through the chain relationships of attitudes to AI and consume...

This study is carried out to identify the impact of social listening practices on social CRM and customer relationship performance in the fast-food industry in Sri Lanka. The target population for this study included the internal stakeholders from the organizations in the fast-food industry located in the Colombo metropolitan area which uses social...

Tech startups are vital entities in the business context that are contributing to the economic and social development of the country. Tech startups are a booming industry segment in Sri Lanka; hence the sector faces many economic and social issues. Quite a large number of tech startups tend to fail and discontinue in their first five years of opera...

As technology and science expand from the palms of our hands into the sleeves of our shirts, the future of fashion textiles becomes almost unimaginable. The emerging technology related to the integration of the IoT and AI has resulted in intelligent clothing in the fashion retail industry. Intelligent clothing technology can be defined as a result...

The job seeker value proposition (JSVP) can be defined as a set of benefits or values a firm promises its job seekers to deliver once they join it, signifying an indicator of its employer brand as well as focusing on job seeker attraction because it carries some information that helps the decision-making process of the prospective employees. In thi...

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Purpose This study aims to analyse the influence of perceived corporate social responsibility (CSR) on purchase intention; this study also examines the mediating effect of generation Y’s attitude towards the brand and the moderating effect of their attitude towards CSR. Design/methodology/approach This study tested the model with a sample of 392 g...

Abstract Purpose The purpose of this study is to investigate the influence of emotional intelligence (EI) on the relationship between strategic management of technology (SMT) and organizational performance (OP). Design Methodology/Approach Data were collected through a survey of 1,094 managerial level employees attached to banks in Sri Lanka and a...

The study attempted to explain the role of regional identity on the relationship between perceived corporate social responsibility (PCSR) and purchase intention through customer satisfaction and brand loyalty in South and Southeast Asian regions during the Coronavirus Disease 2019 (COVID-19) pandemic. A quantitative research was conducted with a su...

Effective improvement and execution of technologies require incredibly careful consideration not only to technological and engineering advancements and resulting capabilities, but also to human, raw materials, financial feasibility, and the reasonably competitive environment. The strategic management of technology (SMT) brings together engineering,...

Purpose: There is empirical evidence that both Strategic Management of Technology (SMT) and increased Customer Service Performance (CSP) level led to improved Financial Performance (FP) of organizations. However, there is still a vacuum of empirical studies that explain how both SMT and CSP together lead to Financial Performance in a banking contex...

Green consumer profiles: Opportunities for green marketing practices in Sri Lanka

This research study aims to identify the impact of e-marketing practices on purchasing decisions of generations Y and Z for the fast fashion industry in Sri Lanka. The quantitative research methodology was utilized in this research study. The findings of the study showed that there is a relationship between search engine optimization, social media...

This article has attempted to assess the perspectives and preferences of post-graduate students of the Masters in Business Administration (MBA) programme in Sri Lanka towards the case-based teaching method. For conducting the study, themes identified by previous researchers (Markic et al., 2008; Taras et al, 2013), divided into two classes of posit...

This study aims to identify the impact of online gamification preferences on brand engagement and brand attitude in the Sri Lankan mobile service industry based on four hypotheses developed in a conceptual model. The tested sample of the study used the convenience sampling method. Thus, the research was conducted only using Millennials who use mobi...

Obesity is an increasing health problem in developed countries and it is same for developing countries like Sri Lanka. Obesity can be defined as a condition where fat has accumulated to such an extent that health is adversely affected. There are several measures available in determining whether a person is obesity or not. Body Mass Index (BMI) is o...

Obesity is an increasing health problem in developed countries and it is same for developing countries like Sri Lanka. Obesity can be defined as a condition where fat has accumulated to such an extent that health is adversely affected. There are several measures available in determining whether a person is obesity or not. Body Mass Index (BMI) is o...

At present male-niche cosmetic market is making radical growth signifying opportunities for all marketers in the industry worldwide. Major cosmetic companies have created dedicated products going beyond “only sanitation”. However, there is a lack of research on this type of product category in a male market, especially in the South-Asian context. T...

The role of higher education institutes is gaining increased attention as a key determinant in economic and social development of a country. Education systems in South Asian countries especially the technology stream concentrates on development of knowledge where entrepreneurial attitude and skills development aspects have been mostly neglected. Ho...

The purpose of the study is to evaluate the relationships between Green Technology Initiatives (GTI), Customer Brand Engagement (CBE), and Brand Loyalty (BL) in the Sri Lankan banking sector. The population of the study was bank customers and bank employees in Colombo District, Sri Lanka. The data was gathered from a large representative sample of...

Digital transformation is developing as a key driver of changing customer services in many industries including the telecommunication industry of Sri Lanka. Over the past decade, most customer services have been increasingly digitalized by improving profitability and the overall efficiency of business in several industries, including telecommunicat...

This study aimed to examine the influence of Emotional Intelligence (EI) on the possible link between Internal Business Process (IBP) and Customer Service Performance (CSP) in the Sri Lankan banking sector. Review of literature led the study to synthesize a conceptual model with hypotheses. The study adopted the survey strategy with a structured qu...

Highly dynamic and turbulent business environments of today demand almost all the organizations in the world to be more resilient than ever before. Resilience has become the new buzzword in today’s world, with the advent of various disruptive forces and suddenly emerged pandemics, such as COVID-19. Among the industrial sectors that are destined to...

The application of marketing has a long history, but it was considered as an academic discipline in the early twentieth century. People used marketing practices even in the era of product exchanges where the Barter system occurred in trading even without terming it ‘marketing’. The use of marketing is becoming essential for the success of every bus...

Scholarly or academic writing is clear, concise, planned, coherent, and backed up by evidence. Its purpose is to aid the reader's understanding. Hence, it consists of a formal style and tone. Further, it does not require the use of long sentences and instead uses clear and concise language with simple vocabulary. Research report writing is an integ...

This eminent professor of Political Science has addressed a significant issue encountered by many postgraduate students and researchers in undertaking serious research in the disciplines of Social Sciences, Humanities and Management in Sri Lanka. It is available in both English and Sinhala languages. He has addressed a wide spectrum of concerns rel...

In Sri Lanka Small and Medium Enterprise (SMEs) is the back bone of the economy and contribute more than 50% of GDP. However, Sri Lankan SMEs are lack of innovations and lack of awareness about new trends and global markets. To compete with global markets, SMEs need to access to outside knowledge as well as Innovations. Open Innovation (OI) driven...

Higher education systems of South Asian countries especially the Engineering education focus more on technological knowledge development than entrepreneurial attitude and skills development. However, by introducing reforms into the existing university system to promote entrepreneurial ecosystems, a few technological universities have attempted this...

The diffusion of AFV’s is comparatively high in Sri Lanka, even though the uncertainties and negative consequences of owning them are perceived to be high. This contradicts the theory of perceived risk which postulates that when customers perceive the negative consequences of purchasing, goal driven purchase intention should weaken. Hence, the purp...

The telecommunication industry has evolved during last decades especially with the changes happened in Information Technology. However, Sri Lankan telecommunication industry has stagnant due to the small size of the market. And there was a huge competition among the players in order to survive in this smaller market. As a result, operators launch s...

The way of conducting financial transactions especially the stock market transactions during the last decade, have been transformed by Information Technology. Internet trading helps to reduce both fixed and marginal cost; hence small companies are in a position to adapt this service. However, this is still an emerging area for Sri Lankan stock mark...

The way of conducting financial transactions especially the stock market transactions during the last decade, have been transformed by Information Technology. Internet trading helps to reduce both fixed and marginal cost; hence small companies are in a position to adapt this service. However, this is still an emerging area for Sri Lankan stock mark...

Throughout the years researches and practitioners have proved that the technology can play a significant role in gaining competitive advantage. However, despite superior technology, organizations may fail to successfully compete in the market place. One of the important factors to success for a technology aimed organization is the capability to lea...

Due to inadequacy, there is a call for more research on the thought process of job seekers. This chapter argues that employers have to communicate their company's job-seeker value proposition to new graduates to create job-seeker perceived value in their minds. Job-seeker perceived value will lead to behavioral intention. Further, the chapter propo...

This paper presents a conceptual framework that could be applied to the relevant empirical research studies on the relative importance of the concept of corporate governance in order to strengthen the innovative practices in financial services industry. The main data and information for the development of this model is obtained from of the availabl...

Rubber industry, one of the growing industries in the world creates a vacuum to exploit foreign markets especially for countries like Sri Lanka. However, lack of strategic relationships and low quality products with higher cost keep Sri Lanka's rubber industry performance away from the global market. Since supply chain management (SCM) is implicate...

Despite environmental concern and positive attitude of customers towards sustainability and green products, market share of green products remains confined which is considered as green purchase inconsistency' of 'green attitude behavior gap'. Therefore, the objectives of this research study are: to identify whether the supermarket outlets in Sri La...

It is necessary to understand, communicate and assimilate technology strategy with business strategies to increase the performance of a business. The literature also supports that successful organisations should adopt emotionally intelligent strategies to reach competitive advantage and sustainable growth. The main objective of the study is to inve...

Branding is a key factor that is receiving attention by the private universities in marketing their educational products. It is evident that the perceptions and attitudes of the prospective students could play a vital role in attracting them by these institutions.This study focuses on the prospective students of private universities in Sri Lanka, a...

Customer Relationship Management (CRM) practices and its effects on Customer Brand Engagement (CBE) are an emerging trend in many industries including the hotel industry. Therefore, the main objective of this study is to examine whether there is a relationship between customer relationship management practices and customer brand engagement in the S...

Organisations need a culture which values technology as an ideal competitive weapon, understand the dynamics of the procedure of technological innovation, monitor the forecast technological changes and develop and adopt effective methodologies to determine the impact of new technologies on the business. Organisations should facilitate the implement...

Tourism is recognized as one of the world's largest industries and continues to expand at a rapid rate. However, negative environmental impacts and social impacts are results of this rapid growth. The Sri Lankan hotel industry is operated in a lagging characteristic in greening compared with the global tourism even if some of the best green hotels...

This study based on the factors affecting for customer loyalty in licensed commercial banks in Sri Lanka with special reference to the Commercial Bank. Initially, the customer loyalty is a key of success that Commercial Bank determined to the strongly bonding with the customers. The questionnaire method has been used with 100 respondents. The resul...

This study explores how green based intrapreneurial flexibility affects sustainable business performance of the Sri Lankan hotel industry. A survey was administered to a random sample of senior managers of hotels in Sri Lanka. Linear regression analysis revealed a significant path coefficient which explained green based intrapreneurial flexibility...

Much research has used general attitudes and behavioural models in terms of values, beliefs and norms as the predictors of green purchase intention. Green purchase intention refers to the willingness of a person to give preference to products having eco-friendly features in their purchase considerations. However, there is a dearth of studies that i...

This study elucidates how consumers' environmental knowledge and affect influence green purchasing behaviour in Sri Lanka. A survey research was undertaken with a random sample of 238 consumers. The data analysis revealed that environmental knowledge is not a significant predictor but environmental affect is a significant and weak predictor of gree...

Literature has identified drivers that induce firms to adopt green marketing initiatives. However, it is significant to specifically identify the drivers of green marketing initiatives in the hospitality industry in an emerging economy. This study addresses this important knowledge gap by undertaking a theoretical sample of senior managers in the h...

Lean Manufacturing can be considered as a business strategy which was originated and developed in Japan. It tries to identify waste and eliminate it. Thus it leads to improvement in productivity and quality and companies can achieve a competitive advantage over others. Sri Lankan industries, especially apparel sector have attempted to implement thi...

Lean Manufacturing is a business strategy which was originated and developed in Toyota Motor Company, Japan. It is useful in identifying waste associated with processes. As a result companies can improve their productivity and quality and can achieve a competitive advantage over others. Lean Manufacturing was originated in automotive industry and t...

This conceptual paper addresses the value-action gap in green consumer behavior which implies that preference for green products does not always lead to actual purchase behavior. Based on rigorous analysis and synthesis of literature on sustainable consumption, green consumerism, identity theory and customer perceived value, it develops conceptual...