Dimitar Jovevski

Dimitar Jovevski
Ss. Cyril and Methodius University in Skopje · Faculty of Economics - Skopje

Professor

About

10
Publications
6,876
Reads
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7
Citations
Citations since 2017
5 Research Items
5 Citations
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Introduction
Digital transformation, digital marketing, social media marketing
Skills and Expertise

Publications

Publications (10)
Chapter
Full-text available
As the COVID-19 pandemic expands the proportions of its influence throughout the world, businesses are incessantly inspecting adapted techniques for developing a governance model that as core principles amalgamate the organizational change and digital transformation, inducing response to the triggered strong need of restructuring the management pro...
Conference Paper
Full-text available
The ongoing COVID19 crisis is affecting the globe on three levels: health crisis, economic crisis and social panic. Consequently, there are firm predictions for a global recession unfolding in the upcoming months / years. On the other hand, having very limited outlets for communications, the Governments all over the world have undertaken set of mea...
Conference Paper
Full-text available
Children today are very comfortable using electronic technology, Internet, on line games and digital platforms. The dominant portion of the on line content is consumed via their parent's technological devices. Knowing that children are not able to recognize media content from intentional advertising, raises the complex question of whether and how I...
Article
In a highly digitalized world, big data and analytics are among major trends companies worldwide are facing. As companies generate data across different sources (information systems), which is increasing rapidly in volume, variety and velocity, big data analytics becomes essential. Big data is a term that describes the large volume of data (both st...
Conference Paper
Full-text available
The number of people who are using social media websites is constantly growing. Customers increasingly expect banks to offer more services via social media platforms. Recent studies confirmed that customer retention is likely to increase at banks that offer a strong social media experience. This paper explores the maturity of social media use in ba...
Conference Paper
Full-text available
Since their introduction, social media sites (SMSs) such as Facebook, LinkedIn and Twitter have attracted millions of users, many of whom have integrated these sites in their daily practices. As of this writing, there are hundreds of SMSs, with various technological affordances, supporting a wide range of interests and practices. Social media are g...
Conference Paper
Full-text available
The world has already moved from the industrial economy to the networked, digital economy. In this information era, characterized by the fast growth and development of ICT (Information and Communication Technologies) and the Internet, a further and faster expansion and necessity of new management alternatives can be witnessed. The world has moved f...
Article
Full-text available
Children today are very comfortable using electronic technology, Internet, on line games and digital platforms. The dominant portion of the on line content is consumed via their parent’s technological devices. Knowing that children are not able to recognize media content from intentional advertising, raises the complex question of whether and how I...

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