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The aim of this research is to empirically investigate the relationship between conflict management styles (CMSs), organizational agility, and innovation performance. Covariance-based structural equation modeling was used to test Rahim and Bonoma conflict management styles and their relations to organizational agility and innovation performance. A...
Purpose The present research builds upon the social identity theory and Balaji et al. ’s (2016) research model to investigate student–university identification. The purpose of this paper is to examine the antecedents of university identification, namely, university brand knowledge, university brand personality and university identity. Furthermore,...
The aim of this research is to critically review absorptive capacity conceptualization and operationalization. Although Cohen and Levinthal  emphasized multidimensionality of absorptive capacity, researchers have conceptualized it as a unidimensional construct, encompassing knowledge acquisition, assimilation, transformation and exploitation. Fr...
This research aims to test the antecedents that influence behavior intention of animation usage among marketing students in universities depending on the extended unified theory of acceptance and use of technology (UTAUT2) introduced by Venkatesh et al. (2012). Partial least square structural equation modeling approach was used to analyze informati...
Information Technology acceptance is one of the most advanced streams of Information Systems Research (Venkatesh et al., 2012; Venkatesh and Bala, 2008). Research work indicates that the most important strength of Technology Acceptance Models is their generalizability and applicability across a wide range of technologies and settings. However, the...