Diego Cachón

Diego Cachón
Universidad de Salamanca ·  Department of Sociology and Communication

Graduado en Comunicación Audiovisual

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16
Publications
1,619
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15
Citations

Publications

Publications (16)
Article
This work addresses the study of factors that increase the persuasive efficacy of testimonial messages aimed at improving intergroup attitudes. The results of two online experiments ( N = 840) on the effect of empathy with, and similarity to, the protagonist in personal stories designed to improve attitudes towards immigrants are presented. In both...
Chapter
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En el presente capítulo se presenta una propuesta teórica acerca del papel de las narraciones sobre la inmigración como herramientas de intervención para reducir el prejuicio hacia las personas inmigrantes. La propuesta está directamente relacionada con la investigación sobre las técnicas para reducir el prejuicio, en particular, a través del conta...
Conference Paper
Full-text available
Intergroup communication can be an effective tool to reduce prejudice and improve attitudes towards stigmatized groups (such as immigrants), especially when narrative messages are well crafted. Taking as a reference the research on narrative persuasion and on the psycho-social processes that explain prejudice reduction, an online experiment (N = 46...
Conference Paper
Full-text available
Testimonial messages are frequently used in public information campaigns to cope with health and social problems. In the present research a narrative strategy is proposed aiming to reduce perceived threat toward immigrants in the context of the European Union (Schmuck & Matthes, 2017). Narrative persuasion models suggest that transportation and ide...
Poster
Full-text available
Testimonial messages are frequently used in public information campaigns to cope with health and social problems. In this type of messages, somebody offers a first-person account of their situation, calls for attention on a specific problem, and encourages the audience to behave in a certain way. In the present research a narrative strategy is prop...
Presentation
Full-text available
Igartua, J. J., Wojcieszak, M., Cachón-Ramón, D., & Guerrero-Martín, I. (2018, Octubre). Efectos conjuntos del contacto imaginado y la similitud con el protagonista en mensajes testimoniales a favor de la inmigración a través de la identificación y el transporte. Paper presented at the III Congreso Internacional de la Sociedad Científica Española d...
Article
Full-text available
El principal objetivo de la presente investigación fue generar nuevo conocimiento en torno a los procesos de persuasión narrativa y su aplicación para reducir el prejuicio hacia inmigrantes altamente estigmatizados. Se analizó el efecto de la similitud entre el protagonista de una narración diseñada para reducir el prejuicio y la audiencia del mens...
Article
Full-text available
Introduction: This paper analyzes the effect of imagined contact and similarity with the protagonist of a written first-person short-narrative whose goal was the improvement of the attitudes towards stigmatized immigrants. Method: The participants of the experiment (N =400) received imagined intergroup contact instructions (versus control instructi...
Article
This study aims to investigate the effect of the approach (narrative format versus nonnarrative format) off news about immigrant deportation towards immigration attitudes. Specifically, it seeks to analyze the mediating role of the empathic emotions and narrative engagement, in the effect caused by the news on the participants. This is an investiga...
Article
Full-text available
Introducción: Se analiza el efecto del contacto imaginado y de la similitud con el protagonista de una narración corta escrita en primera persona cuya meta era la mejora de las actitudes hacia inmigrantes estigmatizados. Método: Los participantes del experimento (N = 400) recibieron instrucciones de contacto intergrupal imaginado (versus instruccio...
Conference Paper
The main subject of research projected in this paper is to study the narrative formats effect on the reduction of negative prejudices and worldviews in regard to the various socially stigmatized groups (as a collective of immigrants). Two experiments that analyze the impact of narrations effect on the behavior in regard to the stigmatized groups wi...

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