Dianne Cyr

Simon Fraser University · Beedie School of Business

Increasingly, researchers have come to acknowledge that consumption activities entail both utilitarian and hedonic components. Whereas utilitarian consumption accentuates the achievement of predetermined outcomes typical of cognitive consumer behavior, its hedonic counterpart relates to affective consumer behavior in dealing with the emotive and mu...

Internet-delivered interventions can be effective in changing behavior, but more research is needed on effective elements of behavior change interventions. Moreover, although anonymity is one of the advantages of using an online context, it might also increase the perceived distance between the participant and the intervention. Hence, the current s...

Color is present in every aspect of human life, and color is driving our decisions. In the digital computer warning realm, in which a warning message is a communication mechanism, color represents an important design element, which aims at preventing the hazard and reducing negative outcomes from the user’s action. Interestingly, we are lacking the...

Previous studies in an e-commerce context suggest that there are biological differences (i.e. whether one is a man or a woman) with respect to perceptions of websites. In other research, there is evidence that psychological gender (i.e. values such as masculinity or femininity) likewise influences website perceptions. It is the aim of the current i...

This research is aimed at understanding how colour affects users’ decision-making processes in the context of warning banner messages. So far, little research has examined this complex psychological and cognitive process wherein the psychology of colour can play an important role in the relationship between the warning message and the user’s decisi...

Digital devices have taken over our lives today, but have seen little research in marketing domain. Literature on product design, though very rich, offers scant works that highlight the consumer's subjective understanding and perception, with most efforts rooted to the utilitarian-hedonic value paradigm. In order to measure design perception compre...

Lack of trust in online transactions has been cited, by scholars in the past, as the main reason for the dislike of online shopping. The objective of this paper is to develop a framework for studying the influence of website characteristics on Trust in online travel portals and empirically validate it. In the first phase, a causal model is develope...

Purpose – The study aims to explore the buildup of consumer-based brand equity (CBBE) from positive derived experiences. Rewarding experiences with products make a user feel good about their decision to buy and use them. Those feelings get accrued as strong consumer–brand relationship, measured comprehensively by CBBE in marketing literature. Desi...

Both the use of Web sites and the empirical knowledge as to what constitutes effective Web site design has grown exponentially in recent years. The aim of the current article is to outline the history and key elements of Web site design in an e-commerce context – primarily in the period 2002–2012. It was in 2002 that a Special Issue of ISR was focu...

Social Networking Sites (SNSs) are pervasive phenomena in today's society. With greater connectivity and interactivity enabled through emerging technologies, SNSs provide communication platforms for individuals to bridge spatial and temporal differences when making friends, sharing experiences, socializing with others and much more. This study ther...

Aesthetics, as a broader concept of outer appearance clubbed with other sensory appeal, has been well researched for its effect on consumption value. However, there are still gaps left in how the visual judgment affects different facets of experience. Even further, the effecst of such experiences on the brand associations and imagery by the user ha...

It is generally recognized that online shopping has both utilitarian as well as hedonic components. The primary focus of this investigation is to examine task framing (either utilitarian or hedonic) and length of viewing time (unlimited or 5 s) as conditions that influence user website perceptions and viewing behavior. Whether a task is framed as e...

Website design elements (information design, information content, navigation design, visual design), disposition to trust, website trust, and transaction security are examined for differences in an eight country sample with a total of 1156 participants (including Canada, the United States, India, Germany, Japan, Mexico, Chile, and China). Within Ca...

Previous research confirms there are differences between men and women concerning website design preferences. A few researchers have further suggested website preferences based on gender (i.e. whether one is a man or a woman) differ in countries that are typically considered higher in masculinity versus higher in femininity. As such, this supposes...

Internet-delivered interventions can effectively change health risk behaviors and their determinants, but adherence to intervention websites once they are accessed is very low. This study tests whether and how social presence elements can increase website use. A website about Hepatitis A, B, and C virus infections was used in a preparatory lab-base...

E-governments have become an increasingly integral part of the virtual economic landscape. However, e-government systems have been plagued by an unsatisfactory, or even a decreasing, level of trust among citizen users. The political exclusivity and longstanding bureaucracy of governmental institutions have amplified the level of difficulty in gaini...

Internet-delivered interventions can effectively change health risk behaviors and their determinants, but adherence to these interventions once they are accessed is very low. Therefore, it is relevant and necessary to systematically manipulate website characteristics to test their effect on website use. This study focuses on user control as a websi...

Increasingly, researchers have come to acknowledge that consumption activities comprise both utilitarian and hedonic elements. Whereas utilitarian consumption accentuates the achievement of predetermined outcomes typical of cognitive customer behavior, its hedonic counterpart relates to affective customer behavior in dealing with the emotive and mu...

Internet-delivered interventions can effectively change health risk behaviors, but the actual use of these interventions by the target group once they access the website is often very low (high attrition, low adherence). Therefore, it is relevant and necessary to focus on factors related to use of an intervention once people arrive at the intervent...

Since the mid-1990s the e-commerce industry experienced dramatic growth that was only the start of a business revolution. With the rapid expansion of Internet related infrastructure equipment and services that allowed low-cost global communications, the beginnings of a truly global economy began to take shape. Riding on the coat tails of this wave...

The number of world-wide Internet users is increasing at a dramatic rate and many of these users are online shoppers. It is important for online retailers to create a website environment where shoppers feel they can trust the vendor and where online risks are mitigated. However, relatively little is known as to how trust is established in online en...

B2B relationships are characterized by strategic partnerships between firms and the suppliers of goods and services integral to their offerings. Failure to choose the right partner could jeopardize the survival of both partners. While a number of studies suggest that partnering firms need to be aligned operationally, few studies look at whether the...

Colour has the potential to elicit emotions or behaviors, yet there is little research in which colour treatments in website design are systematically tested. Little is known about how colour affects trust or satisfaction on the part of the viewer. Although the Internet is increasingly global, few systematic studies have been undertaken in which th...

Lack of trust in online transactions has been cited as the main reason for the abhorrence of online shopping. We have tested the mediating role of trust in online transactions to provide empirical evidence that trust in the online store represents the generic mechanism through which the focal independent variables of website design are able to posi...

Anytime anywhere services offered through mobile commerce hold great potential to serve customers in wireless environments. However, there is limited understanding of how mobile Web site design is perceived by diverse users. This chapter explores how users who differ by culture, age, and gender perceive the design of a mobile device and their subse...

Novel applications of website interactivity are important to attract and retain online users. In this empirical study five designs for interactivity are examined using different web-poll interfaces. The goal of the investigation is to examine perceived interactivity in a model which includes most commonly tested cognitive elements such as efficienc...

Effective visual design of e-commerce websites enhances website aesthetics and emotional appeal for the user. To gain insight into how Internet users perceive human images as one element of website design, a controlled experiment was conducted using a questionnaire, interviews, and eye-tracking methodology. Three conditions of human images were cre...

Anytime anywhere services offered through mobile commerce hold great potential to serve customers in wireless environments. However, there is limited understanding of how mobile Web site design is perceived by diverse users. This chapter explores how users who differ by culture, age, and gender perceive the design of a mobile device and their subse...

Anytime anywhere services offered through mobile commerce hold great potential to serve customers in wireless environments. However, there is limited understanding of how mobile Web site design is perceived by diverse users. This chapter explores how users who differ by culture, age, and gender perceive the design of a mobile device and their subse...

Purpose With the rapid expansion of global online markets including India, researchers and practitioners are challenged to understand drivers of customer satisfaction, trust and loyalty towards web sites. The paper aims to focus on web site design, which is expected to influence whether customers revisit an online vendor. Design/methodology/approa...

Purpose The paper's aim is to create a framework for national readiness and receptivity to e‐commerce at both the business to business (B2B) as well as business to consumer (B2C) levels. Design/methodology/approach Relevant literature on e‐readiness is discussed in light of research on corruption and national values. A model is formulated at the m...

Despite rapidly increasing numbers of diverse online shoppers, the relationship of Web site design to trust, satisfaction, and loyalty has not previously been modeled across cultures. In the current investigation, three components of Web site design (information design, navigation design, and visual design) are considered for their impact on trust...

The growth of Internet shopping motivates a better understanding of how e-loyalty is built online between businesses and consumers. In this study, Web site design and culture are advanced as important to Web site trust, Web site satisfaction, and e-loyalty in online business relationships. Based on data collected in Canada, the U.S., Germany, and J...

To gain insight into how Internet users perceive human images, a controlled experiment was conducted using a survey, interviews, and an eye-tracking device. Three experimental conditions of human images were created including (1) human images with facial features; (2) human images but with no facial features; and (3) no human images. It was expecte...

Compared to offline shopping, the online shopping experience may be viewed as lacking human warmth and sociability as it is more impersonal, anonymous, automated and generally devoid of face-to-face interactions. Thus, understanding how to create customer loyalty in online environments (e-Loyalty) is a complex process. In this paper a model for e-L...

Flow, a state of mind experienced by those deeply involved in an activity, has become increasingly relevant to online merchants. Flow leads to positive and excited engagement with a website and an increased likelihood of return visits, or e-loyalty. However, researchers have struggled with the definition and measurement of flow in an e-commerce env...

The growth of Internet shopping motivates a better understanding of how e-loyalty is built online between businesses and consumers. In this study, Web site design and culture are advanced as important to Web site trust, Web site satisfaction, and e-loyalty in online business relationships. Based on data collected in Canada, the U.S., Germany, and J...

The growth of Internet shopping motivates a better understanding of how e-loyalty is built online between businesses and consumers. In this study, Web site design and culture are advanced as important to Web site trust, Web site satisfaction, and e-loyalty in online business relationships. Based on data collected in Canada, the U.S., Germany, and J...

Researchers have previously examined the technology acceptance model (TAM) in many contexts, including the Internet. More recently TAM has been enhanced to include a hedonic component of enjoyment but the effect has rarely been investigated in a mobile commerce context. In addition, specific antecedents of TAM related to design aesthetics have not...

In response to cultural and economic changes, human resource practitioners can potentially play a role of balancing tensions in the organization. A future perspective of new roles and structures for HRM is considered in the Chinese context. Possible directions for research are outlined.

Electronic brainstorming systems have been shown to lead to more ideas, yet unsupported face-to-face brainstorming is still widely preferred. This pa- per proposes a graphical user interface for a web-based system for design problem-solving or other intellective tasks involving convergent and divergent thinking. Referring to the literature on group...

Online communities are extremely popular; yet most of them still rely primarily on text for knowledge creation and communication. This paper describes a graphical webpoll prototype-a mix of information, knowledge, and social visualization-that has been designed and deployed in an online discussion board on herbal antidepressants. The prototype, her...

Although online shopping has increased exponentially in recent years, very little is known about the difference in male and female perceptions of this experience. This investigation is focused on examining how perceptions between the genders differ concerning transaction security, website design elements, and how the experience of online shopping r...

The growth of Internet shopping motivates a better understanding of how e-loyalty is built online between businesses and consumers. In this study, Web site design and culture are advanced as important to Web site trust, Web site satisfaction, and e-loyalty in online business relationships. Based on data collected in Canada, the U.S., Germany, and J...

Anytime/anywhere services offered through mobile commerce hold great potential to serve customers in wireless environments. However, there is limited understanding of how to best tailor mobile interaction and design for individual differences. This paper seeks to explore the influence of individual differences (namely culture, gender and age) on th...

To explore issues of user interface design and experience, including culturally preferred design elements, a study was conducted analyzing sites in Germany, Japan, and the United States (30 municipal sites in each country). Design elements considered are use of symbols and graphics, color preferences, site features (links, maps, search functions, a...

Understanding website preferences across cultures is imperative to the development of customer loyalty in online environments. Based on an exploratory four nation study, this paper addresses differences in preference and perception of website design across cultures. Consideration is given to levels of trust and satisfaction that result from web des...

The increasing incidence of Internet shopping necessitates a better understanding of how e-loyalty is built in online transaction environments between businesses and consumers. In the current investigation website design and culture are important elements related to how website trust, website satisfaction, and e-loyalty evolve in online business re...

This research examines how website trust differs across cultures (using a four-country sample that includes Canada, the U.S., Germany, and Japan). More specifically, the research looks at institutional-based trust (McKnight et al, 2002) and addresses: (1) how consumer attitudes towards security, privacy, legitimacy of the online vendor, and quality...

Building on previous models for e-loyalty, the research incorporates website design and culture as important elements related to how trust and e-loyalty evolve in online business relationships. A new model for e-loyalty is proposed and subsequently tested in a four-country sample that includes Canada, the U. S., Germany and Japan. More specifically...

Managers and researchers are struggling with the concept of e-loyalty and how trust can be developed in online environments. In an article in the Harvard Business Review, Reichheld and Schetter (2000, 105) suggest building loyalty on the Web does “raise new questions and open new opportunities; it places the old rules in a new context.” Trust has i...

Executive Overview Elected as a member of parliament in 1988 and reelected for two additional terms, John Manley was appointed Minister of Industry in November 1993. In 1996, he was also designated as the minister responsible for the Atlantic Canada Opportunities Agency, Canada Economic Development for Quebec Regions, and Western Economic Diversifi...

An explosion of alliance activity is occurring in the high technology sector in Canada. Alliances "encompass a variety of agreements whereby two or more firms agree to pool their resources to pursue specific market opportunities."'I In the fast-paced world of entrepreneurial high technology, alliances have become increasingly broad to include two o...

Although previous work has separately investigated various aspects of strategy, human resource management (HRM), international joint ventures (IJVs) and transition economies, the present research aims to integrate these research streams and to investigate how HRM policy and practice contribute to the accomplishment of IJV strategic objectives in th...

With the growth of e-commerce, novel applications of website interactivity are important to attract and retain online users. In this empirical study five levels of interactivity are examined using different web-poll applications. A model is created to validate the relationship of perceived interactivity to efficiency, effectiveness, enjoyment, and...

International joint ventures are frequently a response to external pressures placed on globally-oriented companies if they are to survive and compete successfully. Within the international context, a critical element to corporate competitiveness is the effective management of human resources. Despite this reality, very little research to date exami...