Diana Maria Vranceanu

Bucharest University of Economic Studies | ASE · Department of Marketing

This study aimed to evaluate the influence of job satisfaction and satisfaction with the organization on individual needs to use the Internet at work for non-work-related reasons. In addition, this study envisages a typology of employees based on cyberloafing behavior. To fulfil the research purpose, an online survey was conducted on a sample of 31...

This paper attempts to empirically investigate the main variables that might exert a significant influence over the green purchase decisions of a Romanian consumer. An online survey was conducted on a sample of 915 individuals. The objectives of the study aim to evaluate the influence of different types of variables (related to the person, the envi...

In each field there are works, monuments, and people with a reference role, which represent relevant elements in axiological analyses from that field. The marketing area benefits also from such landmarks, one of them being represented by Professor Iacob Cătoiu, DBA, author of numerous works, with a true vocation for teaching, doctoral supervisor, r...

This research aims at identifying the role of social media in evaluating the attractiveness of a tourism destination, with special emphasis on the health safety of the destination. Consistent with this objective, a survey has been carried out on a sample of 675 Romanian social media users. The research results led to the development of a model base...

Price represents a source of information customers may rely on in the buying decision making process. The literature in this area shows that on the Internet, the process of searching for price information is more complex than on traditional stores, being influenced by various factors. This paper aims to identify and describe the relations between...

Today’s human society provides to food consumers many options that involve difficult decisions. Disoriented and stressed by contradictory messages of mass media and by the warnings of being as slim as possible, a modern consumer gets confused and shows a tendency towards losing his traditional habits. Still, most experts suggest that the adoption o...

This research aims to evaluate the individual and social implications of telework, along with the foreseeable permanent result that could be generated. Consistent with this objective, a survey has been carried out on a sample of 1180 Romanian employees, on which a model has been developed, based on structural equation modelling. The model includes...

This study focuses on analysing the perceptions of pricing tactics the hotels from Romania use, and also on the degree of influence these perceptions have on buying intentions. Given the importance of perceived fairness, it is essential to understand the major factors that influence customers' perception of the fairness of prices set by revenue man...

The paper emphasizes the relationship marketing stage of development within the banking industry in Romania, by identifying the extent to which business objectives and marketing strategies of companies are customer oriented. In order to achieve this aim a qualitative marketing research was conducted, by applying in-depth semi-structured interviews....

In a dynamic business environment, implementing innovative commercial technologies facilitates the winning of new competitive advantages in the retail industry, given the manifested influence on consumer buying behaviour towards commercial units, as well as the significant contribution to the development of modern shops image. This paper presents t...

The present study aims at identifying some dimensions of deviant workplace behavior, for this purpose being conducted a survey in small and medium-sized enterprises in Bucharest. In structuring the objectives of this research, the starting point was a typology of deviant workplace behavior drawn from the literature review. Study findings showed tha...

Youth tourism has a long tradition in Europe and is no stranger to Romania, being practiced here since 1968, two of the most important resorts are Costinești and Izvorul Mureșului. This paper aims to be the first who bring attention about the significant role in the development of youth tourism by the non-formal education and by her methods of acti...

Retailers' social responsibility is treated in the literature in association with such topics as trade justice, ethics, or fairness. The concept can be defined according to various dimensions, involving characteristics such as quality products, price fairness, honesty, and ethical interactions with consumers. This paper aims to evaluate students' a...

The present study aims to provide some solutions to a better adaptation of educational offer of economic academic institutions from Romania to the labor market needs. For this purpose, we did some in depth interviews on persons with responsibilities in academic quality improvement and on business representatives to understand the perceptions on the...

Odd prices are distinguished by their last digit just below a round number, the most frequent being ended in 9. This tactic is used especially in retailing, aimed to generate an underestimation of monetary sacrifice paid by the consumers. The exposure to odd prices conducts to specific characteristics of some psychological processes as: perception,...

The knowledge of consumer perceptions of quality is a key element in understanding how people form their expectations on products' performances. The difficulties in quality evaluations are generated by the informational asymmetry process conforming with which the customer has, prior to the purchase, very little information about the objective quali...

The purpose of this paper is to identify the main opportunities and limitations of corporate social responsibility (CSR) in the Romanian business environment. The contributions of this paper consist of the following three aims. First, it challenges a new thinking about CRS in Romania, because the prevailing approaches to this concept are so disconn...

Customer satisfaction represents an indicator of organizational performance, being often used in the process of monitoring and control of marketing activities. The methods used by companies to assess customer satisfaction are very wide. Taking into account the criterion relating to the method for obtaining information, the most often used are direc...

Satisfaction is considered a trial evaluation of the customer that appears after the decision to buy a product or a service, in a specific conjuncture or opportunity. Therefore, satisfaction is the outcome of the comparative process between the expectations set by customers before making the buying decision and their subjective perceptions relative...

In commercial area, the price has a major importance, being frequently considered among the main criteria used in buying decision process. Price fairness derives from equity theory and it is focused on assuring in a transaction a reasonable report between the customer’s sacrifice and the value offered by the seller. In three marketing experiments w...

The objective of the research presented in this paper is to examine the effect of two types of framing (attribute and goal) on distributive and procedural price fairness perceptions and on some other variables of consumer behavior. For this purpose, two 2x2 marketing experiments were conducted. The first study evaluated the influence of price frami...

The present paper focuses on investigating the stakeholders' perceptions on CSR among Romanian companies. For achieving this aim, we used a qualitative research whose main objectives were to identify: CSR meanings and its role in economy and society, stakeholders' awareness of their role in stimulating CSR, stakeholders' actions taken to support so...

21th century advertising might just be the most powerful weapon a marketer haves and a quite efficient one if we think about the way it changed our world. But all that power comes with great responsibility: used accordingly by planning everything in the smallest detail possible it can be the best thing that ever happen to a company, used without an...

La nivelul politicii de produs, cercetarile de marketing isi gasesc aplicabilitatea in studii privind lansarea pe piata a unui produs nou, evaluarea satisfactiei consumatorilor, studierea imaginii produsului in randul consumatorilor s.a. Lansarea pe piata a unui produs nou face apel la cercetarile de marketing pe tot parcursul acestui proces. Astfe...

Marketing research approach might be accomplished in different ways. In the practical view, we can say that treating it as quantitative and qualitative is more pragmatic and operational.

Etica in marketing vizeaza aplicarea normelor si principiilor morale opticii si practicii de marketing. Modalitatea de concretizare a normelor de etica o reprezinta codurile si regulile generale de comportament elaborate de diferite organizatii profesionale, de intreprinderi sau asociatii ale consumatorilor. Acestea nu au caracter coercitiv precum...

In a proactive approach, pricing strategy is based on perceived value that is the trade-off between perceived benefits in the product/service and the perceived sacrifice of acquiring and using the product/service. There are five steps of value-oriented pricing: conceptualize customer value, understand the key value drivers for customer, calculate c...