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Publications (3)
The current study focuses on the entrepreneurial marketing. The study aims to examine how entrepreneurial marketing can act in defining and nurturing the entrepreneurship culture within the banking sector in Jordan in the period of 2018–2019. The
chosen dimensions of entrepreneurial marketing include customer focus, opportunity
driven, innovation,...
The study aimed at examining the impact of Jordan's country of origin image on the mental image carried by clothing customers. The used descriptive and analytical approach in which a questionnaire was used to collect the needed data from the sample of the study. A convenience sample consisted of 400 employees. The data were analyzed through using S...
The study aims to investigate the clothing consumption addictive motives. The study convenience sample
consists of 1000 customers. 827 questionnaires were collected (319 from Amman and 508 from
Guangzhou) , which represent 82.7% of the total sample. This study uses descriptive and analytical, The
study found significant effect for motives on addict...
