Diana Hassouneh

Palestine Polytechnic University · College of Administrative Sciences and Informatics

Since the emergence of social virtual worlds (SVW) as a potential business platform, several authors and marketing managers are raising questions about avatars' shopping behavior. Millions of real dollars are being spent on virtual items in-worlds. Gender issues have received quite a lot of attention with regards to shopping behavior and shoppers a...

Retailing in 3D virtual environments, including social virtual worlds (SVWs), is considered an evolution of the traditional web store, offering advantages and an improved shopping experience to the customer. Although studies concerning retailing and store design in SVWs are starting to emerge, only one thus far dealt specifically with virtual store...

The Internet, in its 2D form, offered answers to some of the internationalization barriers of small- and medium-sized enterprises (SMEs) and has questioned the available internationalization models. Virtual worlds (VWs) have recently emerged as a promising platform for conducting various business and marketing activities. The current article is the...

Avatars are spending millions of dollars yearly on shopping for virtual items in free-form Virtual Worlds (VWs), such as Second Life. Some studies explaining Virtual World users‟ motivations to spend real money on virtual items from a consumer point of view are only available for game-oriented VWs and not for the free-form type. By means of conduct...