
Diana Marcela García TamayoUniversity of the Coast · Facultad de Ciencias Económicas
Diana Marcela García Tamayo
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Introduction
Publications
Publications (2)
El propósito de este capítulo es proponer el marco general de referencia para la
conformación de los Observatorios de Comercio Exterior (OCE) enfocándolo como
un organismo académico estratégico para las universidades. Basados en una revisión
bibliográfica, a partir de la cual, los autores del proyecto formularon una definición
propia del concepto d...
This article aims to analyze strategic marketing (SM) based on hypercompetitive aptitudes (HC) as an
alternative to deal with turbulent markets. From the methodological aspect, it presents the empirical
approach of the positivist, descriptive, nonexperimental and field paradigm. For this purpose, the
compliance of the phases of the SM process is st...