Diana Marcela García Tamayo

Diana Marcela García Tamayo
Corporación Universidad de la Costa · Facultad de Ciencias Económicas

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Publications (2)
Chapter
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El propósito de este capítulo es proponer el marco general de referencia para la conformación de los Observatorios de Comercio Exterior (OCE) enfocándolo como un organismo académico estratégico para las universidades. Basados en una revisión bibliográfica, a partir de la cual, los autores del proyecto formularon una definición propia del concepto d...
Article
Full-text available
This article aims to analyze strategic marketing (SM) based on hypercompetitive aptitudes (HC) as an alternative to deal with turbulent markets. From the methodological aspect, it presents the empirical approach of the positivist, descriptive, nonexperimental and field paradigm. For this purpose, the compliance of the phases of the SM process is st...

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