Dian Gu

Dian Gu
The Chinese University of Hong Kong | CUHK · Department of Psychology

Master of Education

About

12
Publications
4,341
Reads
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94
Citations
Introduction
Education
August 2019 - July 2023
The Chinese University of Hong Kong
Field of study
  • Social Psychology
September 2016 - June 2019
Beijing Normal University
Field of study
  • Social Psychology
September 2012 - June 2016
Beijing Normal University
Field of study
  • Social Psychology

Publications

Publications (12)
Article
Full-text available
The conflict between economic development and environmental protection has been made salient by increasingly severe air pollution in China, a visible consequence of the costs of rapid economic progress. How does air pollution affect people's psychological experiences? How are newly rich Chinese beginning to think about this social dilemma and are t...
Article
Full-text available
Previous studies have shown that materialism is related to environmentalism, but unstable findings still exist. To clarify the relationships between materialism and pro-environmental attitudes and behaviors, the present study addressed some methodological issues and provided both individual- and regional-level evidence from China. Using data from t...
Article
Full-text available
Materialism, a way of life characterized by pursuing possessions, image and status, has always been looked upon as self-interested and unkind. Previous studies have widely verified that materialism has a negative impact on individuals’ pro-environmental behaviors. The present research focused on whether the public (versus private) nature of a decis...
Article
With the continuous growth of the global population and the increasing demand for natural resources, ecological resource scarcity has become a global issue that cannot be ignored. However, little is known about individuals' environment-related responses to ecological resource scarcity. Will people save resources for the future or consume them for i...
Article
Full-text available
Although easy names are known to help gain the trust of others, the underlying links between names and trust remain understudied, especially in non-alphabetic languages (e.g., Chinese). Drawing on the stereotype content model framework, the current research revealed that Chinese names’ recognizability had asymmetrical effects on warmth and competen...
Article
Full-text available
N ames can play an important role in forming first impressions. While much of the literature has demonstrated how alphabet-based names influence impression formation, little is known about how character-based names (e.g., Chinese names) affect interpersonal trust. Across six studies, we demonstrated that a difficult-to-recognise Chinese name with l...
Article
A prevailing marketing tactic, called cause-related marketing (CRM), involves donating to a charity contingent on consumer purchases. Building on moral licensing theory, the current research identifies a negative effect of engagement in CRM on consumers’ subsequent pro-environmental behaviors through two studies. Study 1 ( N = 100) established that...
Article
Daniel Kelly, Yuck! The Nature and Moral Significance of Disgust (Cambridge, MA: MIT Press, 2011). 194 pages. ISBN: 9780262015585. Paperback $19.95. - Ying-yi Hong, Dian Gu
Article
Full-text available
Accumulating evidence suggests that grit – perseverance and passion for long-term goals – facilitates subjective well-being (SWB), yet the underlying mechanism and the time frame in which this effect operates are less known. Building upon self-determination theory, we propose that needs satisfaction (NS) acts as a key mediator of the effect of grit...
Article
With the development of economy and the increase of population, the ecological environment has been deteriorated seriously and environmental problems have become increasingly prominent nowadays. The ecological crisis is a profound internal crisis of values representing what people believe is important in life. If individuals have a higher pro-envir...
Article
Full-text available
This study, based on a survey of 873 primary and secondary school students with the Short Grit Scale, the School Engagement Questionnaire, and the midterm academic achievements, aims to explore the relationship between primary and secondary school students' grit and academic achievements, and the mediating effect of school engagement. The results s...
Article
Objective: To explore the relationship between materialism and gift preference, and the mediation effect of social comparison in focal relationships. Methods: Study 1 used scenario simulation to explore the relationship between materialism and the possibility of choosing different gift types; Study 2 used imagination and self-nomination paradigm to...

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Projects

Project (1)
Project
Our project aims to get comprehensive understanding on whether and how grit, the perseverance and passion for long-term goals, contributes to better outcomes in achievement and well-being domains with multimethod design.