Di-Marc Project- Institute of Economic Sciences (Serbia)
Di-Marc Project
- Institute of Economic Sciences (Serbia)
Digital Marketing Capacity Building – Empowering Persons with Physical Disabilities for Remote Work (DI-MARC)
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13
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Introduction
DI-MARC project has been initiated in line with the main priorities of the Employment and Social Innovation (EaSI) Work Programme for 2022, by Institute of Economic Sciences and its partners in response to European Social Fund Plus (ESF+) program aiming to develop the mechanisms, based on scientific evidence, to build the digital marketing skills and competences of persons with physical disabilities (PWPD), which will help them to take a part in the remote work opportunities.
Skills and Expertise
Current institution
Publications
Publications (13)
Digital labor platforms provide lower-barrier access to employment and income generation, having a great potential to create almost equal opportunities for persons with different forms of disabilities to engage in the labor market while contributing to their inclusive employment. Moreover, working from remote locations allows persons with disabilit...
a digital environment [2], are seen as critical to the future of work [3] and the transition from voluntary education and training to regular education and employment [4]. In addition, activities formerly performed offline have increasingly moved online [5]. Typical examples include electronic payment systems, e-tickets for public transport, the di...
The chapter aims to show the development of the information society in the EU countries, its digital progress, and its repercussions on the economy of Serbia as a country that is a candidate for EU membership. The methodological concept and the analysis are based on the Digital Economy and Society Index (DESI), an official report of the European Co...
payments variable. The sample consisted of 2,683 women from the Western Balkans region. Multiple linear regression was used to examine the influence of age, education, employment status and income on financial inclusion. The results indicate that education, employment status and income have a positive influence on women's financial inclusion. Howev...
Persons with disabilities (PWDs) represent the largest minority in the world who are still not adequately represented in the labour market and are therefore at higher risk of poverty and material deprivation. Digital marketing has the potential to close this gap by enabling PWDs to work remotely and access a wider range of employment opportunities....
Universities around the world teach their students digital entrepreneurship to make them more competent and better prepared for the contemporary labor market. Students acquire some levels of digital entrepreneurial competences (DEC) and enter the labor market, but the academic literature offers very limited evidence on the actual and/or perceived l...
Remote work offers persons with disabilities (PWDs) almost equal opportunities to engage in the labour market and earn (additional) income. Prolonged unemployment and discrimination in the workplace increase the likelihood of PWDs becoming long-term unemployed and may consequently lead to their complete withdrawal from the labour market. In this re...
Remote work arrangements, facilitated through digital entrepreneurship and remote work platforms, represent employment inclusion strategy for persons with disabilities (PWD) who need to possess a certain level of digital entrepreneurial competencies (DEC) and knowledge of remote work platforms to participate in such arrangements. Contemporary acade...
Persons with disabilities (PWDs) represent the largest minority in the world who are still not adequately represented in the labour market and are therefore at higher risk of poverty and material deprivation. Digital marketing has the potential to close this gap by enabling PWDs to work remotely and access a wider range of employment opportunities....
The research carried out in the chapter aims to analyze the importance of innovation and ICT as key factors of successful business, that is, to what extent innovation and ICT influence the competitiveness and development of the digital economy in Serbia compared to other countries of the Western Balkans. The research covered the period from 2020 to...
This research represents one of the first literature reviews of remote work opportunities for persons with disabilities. Given the fact that persons with disabilities represent almost 15% of the total world population and that this category of people is facing huge challenges in terms of employment inclusion and risk of poverty, it is obvious that...
Apstrakt: Globalna pandemija Covid-19 virusom uzrokovala je probleme i značajne izazove u svim segmentima poslovanja. Izuzetak nije ni digitalni marketing koji je, iako se bazira na primeni informacionih tehnologija čime njegovo funkcionisanje nije bilo vitalno ugroženo, pretrpeo značajne transformacije. Iako je na početku pandemije većina oglašiva...
This paper aims to analyze the average level of matching the self-assessment and real-life scenario digital competences questions of Serbian female entrepreneurs using an online survey. The authors focused on the questions which belong to the first two areas of the Digital Competence Framework (DigComp). The online survey consisted of four general,...
