
Dhani Shanker ChaubeyUttaranchal University | UIT · Uttaranchal Institute of Management
Dhani Shanker Chaubey
M.B.A. Ph.D.
About
192
Publications
692,446
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Introduction
Prof (Dr.) D.S. Chaubey is Dean, Research & Studies, in Uttaranchal University, Dehradun (India). He has 20 years industry experience about 18 years of experience in academic teaching and guiding Research. He is also empanelled to guide M.Phil. and Ph.D. Students of several Indian Universities and guided 25 Ph.D. students and more than 50 M. Phil. students in the area of Management. He has to his credit 165 research papers published in National and International journals.
Additional affiliations
June 2011 - present

Independent Researcher
Position
- Professor
June 2013 - present
uttranchal university
Position
- Professor and Dean Research & Studies
June 2011 - June 2013
Uttarkhand technical university
Position
- research supervisor
Publications
Publications (192)
Consumer attitude, motivation, and purchase behaviour are critical to understanding consumer decision-making processes. Organisations frequently follow brand extension strategies. This paper investigates the factors of Success of Brand Extension of Cosmetics Products. The study further investigates the factors influencing consumer attitude towards...
Background This study explores the complex relationship between organizational politics, emotional intelligence and employee behavior in contemporary settings. Organizational politics, which is widespread in organizational settings, has a substantial impact on different aspects of employee behavior. Emotional Intelligence has become a vital factor...
Background
This study investigated the influence of various factors on Faculty Attitude, Faculty Engagement, and Work Performance in higher education. The study specifically examined the impact of faculty attitudes towards digital technology on their level of involvement and effectiveness in the classroom. Furthermore, it investigated how the utili...
Purpose
This study explores the intricate relationship between social media communication, consumer attitude and purchase intention within the context of lifestyle category products. With the rapid proliferation of social media platforms, businesses have turned to these platforms to connect with consumers and influence their purchasing decisions. T...
Purpose – This study aims to explore the influence of external factors and the characteristics of young Indian consumers on their behavioral intention toward fashion clothing rental (FCR), using the theory of reasoned action (TRA) as a theoretical framework.
Design/methodology/approach – This study used quantitative research methods, collecting da...
Acknowledgement of the significance of environmental factors in technology adoption is widespread. However, empirical investigations into how environmental awareness influences the interconnection between perceived value and adoption intention for 5G services are notably lacking. This study investigates how perceived value shapes consumers’ 5G adop...
Background
The increasing popularity of green cosmetic products among consumers who prioritize skin health, quality, and beauty has driven the production of these products. Growing awareness of harmful toxins in traditional cosmetics is leading consumers to prefer natural alternatives. This study aimed to identify the factors influencing Indian con...
The present study aims at exploring faculty members’ perceptions concerning technology integration within higher education and its impact on teaching effectiveness. Employing a mediation analysis approach, the research
aims to elucidate the underlying mechanisms by which technology integration affects faculty motivation and teaching effectiveness....
Aim/Purpose: This study investigates the drivers of user satisfaction in e-government services and its influence on continued use intention and citizen trust in government. It employs the integration of the Technology Acceptance Model (TAM) and the Information System Success Model (ISSM). Background: Electronic government, transforming citizen-stat...
ABSTRACT:
This research investigates the transformative impact of mobile stock trading platforms on financial markets, leveraging Structural Equation Modeling (SEM) within the frameworks of Davis's Technology Acceptance Model (TAM) and the Unified Theory of Acceptance and Use of Technology (UTAUT). Analyzing the intricate relationships among variab...
Abstract
This research paper aims to investigate the interplay between social media usage, students' motivation, and students' habits in the context of higher education in Mizoram state. Social media platforms have become an integral part of the modern educational landscape, potentially impacting students' academic motivation and habits. Structural...
Purpose
This study aims to investigate how fear of missing out (FOMO) mediates the relationship between cryptocurrency adoption intention and investment behavior among young Indians, using the extended unified theory of acceptance and use of technology.
Design/methodology/approach
The data were collected by using survey items on cryptocurrency ado...
While providing economic benefits, tourism also contributes to environmental problems. Besides regulatory measures to mitigate tourism’s impact on the environment, voluntary changes in the behavior of tourists are needed to encourage environment-friendly behavior. This research examines religious tourists’ pro-environmental behavior (PEB) by using...
Purpose: This study aims to investigate the influence of perceived government control (PGC) on cryptocurrency adoption and continuance intention among Indians through an integrated model of the extended Unified Theory of Acceptance and Use of Technology (UTAUT) with the Information System Success Model (ISSM).
Design/methodology/approach: This stu...
This study investigated residents’ perceptions, perceived risk, trust in government, and support for a mega-religious event during the COVID pandemic. The study was conducted in the setting of the Kumbh Mela, India’s largest peaceful gathering of Hindu pilgrims. The respondents in the survey rated thirty-two statements related to positive impact, n...
This article aims to explore the ways and means of enhancing productivity, which is emerging as a critical factor in modern manufacturing systems. While organizations prioritize improving the overall productivity of the resources they employ, marketing focuses on optimizing areas that do not waste valuable resources. A pressing concern for many org...
Digital technologies in the present day have witnessed phenomenal growth in the field of marketing and advertising of products. The online shopping is a relatively growing phenomenon, which is attracting a lot of attention in the present Covid-19 pandemic period. The influence of social networking sites (SNS) is being so widely discussed around the...
The present study aims at analyzing herding behaviour and its impact on investment behaviour, as well as to determine if investor financial literacy moderate the relationship between herding behaviour and investment decision-making. Finding
indicates that financial literacy has a statistically significant and favorable effect on investor’s investin...
Examining the entrance behaviour to look for similaritiesinbuying behaviour in the international market has been an interesting field area for marketing research. This paper examines the influence of Korean culture in northeast India and the entrance of the market through social similarity, lifestyle similarity, cultural similarity and product acce...
Workforce that was considered as merely one of the inputs of the production system in the initial stages of the industrial revolution has evolved into the most critical resource for any organisation today. Work provides products and services, which represent the basis for a company's success, but it is also an important and highly central aspect in...
This study investigates the relationship between student technology acceptance, student engagement, and perceived learning on tourism-related massive open online courses (MOOCs). The respondents include 389 Indian university students who took tourism-related MOOCs. The results of PLS-SEM indicate the weak relationship between MOOC technology accept...
Effective visual product presentation gives consumers a sense of appropriateness and supplementary perceptible experience to lessen the degree of apparent risk, compensate the absence of sensory attributes, and offer delightful online shopping experiences. The purchase of lifestyle products has become a matter of happiness to consumers that is conv...
Brand loyalty is customer behaviour pattern where he/she starts trusting and becomes committed to one brand and conducts repeated purchases from the same brand over time irrespective of the marketing pressure generated by the competing brands. Marker tries to adapt various strategies to explore the dimensions of consumer engagement and customer inv...
Abstract: Environment is one of the
biggest concerns of Nations after years
of neglect and willful default by the so
called developed Nations. Most of the
countries around the world have
environmental policies – but the moot
question is it applicable while dealing
with other nations? Degradation of
forest land and depletion of Natural
resources are...
Business environment dictates the scope of work for companies particularly after the recent experiences of lock down of academic institutions. This is definitely new for at least in the Indian context and is true in many countries, who are trying to adjust with the new environment. This raises many challenges for the teacher and the taught. In the...
Market Segmentation has turned out to be a more complex process than what is suggested by its core definition. On a philosophical plain, segmentation has shifted from a simple focus on understanding customers' needs to an intricate exploration of customer lifestyles, values, jobs to be done, need states and occasions. On a practical level, the mult...
Higher education institution in the present age of globalisation have witnessed phenomenal growth in volume. However very less institution is able deliver the expected quality and able to create its position in the international context. Higher education institutions are the centre for developing human resource and play a significant role in transf...
Educating large numbers of people to a high standard and disseminating knowledge can be considered as the main objectives of today’s higher education sector. An effective framework for delivery mechanism by enhancing the functional responsibility and its effective execution will help the nation in achieving quality and excellence in higher educatio...
Educating large numbers of people to a high standard and disseminating knowledge can be considered as the main objectives of today's higher education sector. An effective framework for delivery mechanism by enhancing the functional responsibility and its effective execution will help the nation in achieving quality and excellence in higher educatio...
India is the second most populous country in the world, with over 133.92 crores people (2017), more than a sixth of the world’s population. Already containing 17.5% of the world’s population, India is projected to be the world’s most populous country by 2022, surpassing China, its population reaching 1.6 billion by 2050. Its population growth rate...
Abstract India is the second most populous country in the world, with over 133.92 crores people (2017), more than a sixth of the world’s population. Already containing 17.5% of the world’s population, India is projected to be the world’s most populous country by 2022, surpassing China, its population reaching 1.6 billion by 2050. Its population gro...
The pharmaceutical industry is considered as one of the most complex technologically complex and hazardous industries. Managing Work place safety and welfare means is critical for the management and affecting a lot to the employee motivation and their retention. It needs an effective and efficient safety and welfare management practices for safegua...
Employee's safety has become the most vital concern for the organization in the present technological complex work environment. Business organizations have to provide benefits to its employees so as to their concerned safety and welfare facilities. In fact it is not possible to smoothly function an organization without offering safety and welfare n...
Continuous innovation keeps running the businesses. The rise in environmental issues and, in turn, the awareness growing around have led people at large to make purchase of their most needed products and fulfil their requirements, which adhere to environment-friendly norms. Because of the environmental concerns and legal constraints, several organi...
Effective visual product presentation gives consumers a sense of appropriateness and supplementary perceptible experience to lessen the degree of apparent risk, compensate the absence of sensory attributes, and offer delightful online shopping experiences. The purchase of lifestyle products has become a matter of happiness to consumers that is conv...
In growing competitive environment survival of an organization largely depend upon the organization leader. Growing complexities and rapidly changing society with competitive pressure for higher levels of productivity requires effective and ethical leadership. To be successful organization in present era of competition effective, efficient and ethi...
Purpose-Companies have tried their best to maintain their profitability by managing their limited resources in such a way so as to be able to have a sustained and progressive growth. This growth needs an impetus by showing their concern towards the environment and the world is now looking at Asian markets with great hope, and India has reacted posi...
Abstract
The concept of green branding has emerged an important tools to help in protecting
environment and also human beings as well as all the living creatures. The global
warming is at the door steps, which has already been a serious cause of concern for the
universe as a whole. Companies have to focus on building a brand in three dimensions
nam...
Abstract
In the modern world where the people are highly educated, up to date and well aware of their surroundings. The
inclination towards purchasing organic food is rising among the people nowadays. The major objective of this
article is being familiar with the cognitive process and its influence in purchasing intention and actual purchase
of org...
In the post-liberalized business environment, every organization be service organization or manufacturing are facing tough competition for enhancing competitiveness , profitability and the wellbeing of employees. The various practices like staffing, retention of people, reward management, performance management, talent management, change management...
To survive in present volatile economic conditions is a herculean task. Global economic circumstances, socio political conditions play important role in growth and development of economies. Evaluating economies in prevailing condition requires effective approach and judicious analysis. All the major economies, developing and underdeveloped economie...
ABSTRACT: The present study focuses on exploring the consumer attitude towards the products purchased from network marketing channels and analyse the problem and prospects of network marketing channel as compared to other marketing channels by assessing the respondents demographic profile, their attitude and preference towards different types of ma...
The exponential growth of the internet has empowered customers and enhanced their interactivity. This has given pace for the phenomenal growth of the electronic word of mouth (eWOM) communication. In this easier, wider and faster medium of communication, the message itself performs a critical role in building brand image and persuading purchase int...
The exponential growth of the internet has empowered customers and enhanced their interactivity. This has given pace for the phenomenal growth of the electronic word of mouth (eWOM) communication. In this easier, wider and faster medium of communication, the message itself performs a critical role in building brand image and persuading purchase int...
Higher education is more than a stepping stone to a career. It's about learning how to develop a better you. The main purpose of this study was to understand the various motives of students to pursue higher education and to know the convergence of motives of aspiring students for higher education. For this purpose survey of 221 respondents were don...
Branding and separation is a great deal more unpredictable today than any time in recent memory, particularly in advanced education. The served public determines the value of the education institution brand. Education institutions are trying hard to improve their status and rank. With the large number of communication and digital channels today, a...
ABSTRACT
In today’s fast changing business environment, sustaining employee’s performance is becoming increasingly important for organizational growth and performance.
Employees training become vital for maintaining their performance and future challenges. A positive employee relations climate creates a social atmosphere, which
improve training out...
The market for consumer goods is immensely significant in India in terms of both magnitude and spending capacity. This makes it a country that is attractive for product counterfeiters, which poses a major risk for both companies and consumers. The aim of the present research study is to identify factors which influence consumers' attitude to purcha...
In most of the developed and developing countries, service industry plays an important role in the economy and it is observed that service industry production values exceed those of the manufacturing industry. . Although both industries emphasise on quality, various characteristics in their services and various mean to improve the quality. But due...
Abstract
This paper analyses impression management techniques followed by academic staff
members based in Dehradun region of Uttarakhand, India. The study was done through
cluster analysis and the parameters of the factors were taken from Jones and Pittman's
taxonomy of impression management study. The purpose of the study was to know about
impress...
Abstract
Different aspects of personality traits are the determinants of the magnitude of entrepreneurial intention and since the personality traits are the outcomes of a blend of several social factors such as genetics, parenting, peer influence and socio-cultural dimensions; the present study is conducted to develop a relational model depicting...
ABSTRACT
The Demonetization change the buying behavior of Indian society. It captured black money market. But people faces problems in their day to day transactions monetary rattle between consumption and affordability slammed the household severely for every now and then in all spheres of life from one pole to another. This research is an encomium...
ABSTRACT
The digital payment changed the buying behavior of Indian society. It prevents black money market. It
helps the government to maintain a record of all transaction. Digital Payment Habit has changed after
demonetization. People have no other option for transaction so Indian society move slowly from cash
to digital transaction system. On the...
ABSTRACT
The business has become more competitive in the present era. Globalization, privatization and
liberalization have brought the sea change in the business organization. The employees relationship
management has emerged as one of the important tool for motivating employees and enhancing their
satisfaction. Increased competition, changing cust...
Abstract
In today's society, it is the general view that the usage of Information and Communication
Technology. (ICT) enhances the quality of teaching learning process. With the progress of
new technology being applied in every sphere of life, it is expected that the higher
education would also be transformed with the usage of ICT. Here it becomes...
ABSTRACT
A buzz word in business circles in the last two
decades- seems to lose its sting in the current business
environment, where the nationalists are making noise in their
countries to the detriment of global business growth.
Unbridled terrorism, sometimes with its religious tinge has
not been helpful to promote the concept of global trade and...
Abstract
Safety has emerged an important concern for every consumer . Every cosmetic you use contains a number of ingredients, from preservatives to cleansing agents to fragrances. Government with the help of various governmental and non governmental agencies is regularly reviewing these ingredients to make sure they are safe and prohibits or limit...
Abstract
In the present economic environment, managing the psychological contract has become very important and is considered as the company’s most valuable resource. The psychological contract includes solid agreements between company and its employees, beyond the written contract, specifying their contributions, expectations, beliefs, promises, a...
Abstract
In an age of globalizations, average consumers today are very
demanding when it comes to the layout and aesthetics of any
establishment they visit. They want to be attracted and motivated to
enter a shop or stall and in that moment of decision-making rests the
difference between a prospect and a sale for retailers. Successful
retailing bus...
ABSTRACT
Safety has emerged an important concern for
every consumer. Every cosmetic you use contains a
number of ingredients, from preservatives to cleansing
agents to fragrances. Government with the help of various
governmental and non governmental agencies is regularly
reviewing these ingredients to make sure they are safe and
prohibits or limits...
Abstract
With Liberalization and opening up of economy since early nineties,
India is witnessing rapid expansion of industrial activities. Human
Resource Management, its development and retention has become a
great challenge to the professional engaged in this sector. The future of
this sector is promising and can only sustain with the future chall...
ABSTRACT:
Over the last few decades, the marketing is confronted with a number of issues for effective
campaigning product and services. India is emerging as one of the few countries in the world,
with a better than global average rate of growth in the social network. The different modes of
communication were used to influence the customer toward t...
Abstract
The social media has witnessed an exponential growth in the new millennium. n the present information age the social media marketing has become a part of doing business. Marketing with Facebook has been hot for quite a long time but recently more and more companies have been using Twitter and other social media for marketing. Social media...
The term absenteeism refers to the failure to attend to work. It is among the major problems faced by various organizations
across the globe today. Unscheduled absenteeism badly hurts the progress of an organization resulting in loss of productivity,
increase in costs in hiring additional staff and low morale among the workers. This study discusses...
Abstract
In any organisation the training programs are either aimed at
introducing new skills and techniques or to improvise on those already
possessed by the employees. Present study aims to examine the
association between demographic variables and training outcomes on
the employees working in some selected manufacturing organisation
in Dehradun....
ABSTRACT
Human resources are the most valuable and unique assets of an organization. The successful
management of an organization’s human resources is an exciting, dynamic and challenging
task, especially at a time when the world has become a global village and economies are in a
state of flux. Management opt various HRM practices to enhance employ...
Abstract
The aim of this research is to examine the impact of labour welfare measures on job satisfaction. This
study will help the management to know that Labour welfare measures play a significant role in influencing
the level of job satisfaction of employees. So it is some kind of investment for the success and the
progress of the organization....
Abstract
Present research work investigates the significance of accounting information on equity share investment
in companies listed on Indian Stock Exchange. The accounting information variable used to establish
the significance of accounting information on equity share investment. The study investigated the
influence of financial information on...
ABSTRACT
Exponential growth in the higher educational
institutes, imparting professional education, has given
many opportunities for students as well as service providers
in terms of admission as well as meeting the professional
aspirations. Private institute of higher degree, due to the
better funding, small sizes, serious ownership, motivated
fac...
Human resources are the most valuable and unique assets of an organization. The successful management of an organization's human resources is an exciting, dynamic and challenging task, especially at a time when the world has become a global village and economies are in a state of flux. Management opt various HRM practices to enhance employees commi...
Advertisements play an important role in giving product information and shaping consumer attitudes towards new products and markets. Such information provided through advertisements has to be factual, verifiable, relevant, timely and most importantly not misleading resulting in wrong customer perceptions. Since currently TV, the www, internet, mobi...
Abstract
In the present dynamic environment, the industry is witnessing a
dynamic change in the HR approach for managing employee and
employer relationship. Employee's retention has become the major
concern for the management. The Psychological Contract has been of
increasing interest for HR departments as it can be used to measure
factors impactin...
Abstract
Social media is the collective of online communications channels dedicated to community-based input, interaction, content-sharing and collaboration and emerged as a powerfull tool for influencing customers decision maing process. Marketers are using these media to reach to the customer and manipulate their decision towards intended product...
Abstract
In the present fast changing economic environment, ethical investment or socially responsible investment has emerged as an important issue and drawn the attention of large number of investors. From the available literature it is seen that there is a great deal of disagreement among investors, companies, NGOs and academicians on what exactl...
This article adopts the customer experience framework to find out how customer experience shapes customer satisfaction in the retail banking services. An empirical model using Total Interpretive Structural Modelling (TISM) technology is developed to summarize the factors of customer experience and to find the relationships and interrelationships of...
Abstract- Global oil prices have fallen sharply
over the past seven months, leading to significant
revenue shortfalls in many energy exporting
nations, while consumers in many importing
countries are likely to have to pay less to heat their
homes or drive their cars.From 2010 until mid-
2015 world oil prices had been fairly stable, at
around $110 a...
Today organizations are passing through dynamic change and are following different strategies for their survival and growth. Change is a way of life and the ability to manage change is a key factor for organisational survival and effectiveness. Downsizing is currently one of the most popular strategies being used by organizations in an effort to su...
In heavily-indebted developing countries like India, revival in private investment is a necessary component of economic growth. Over the past decade, it has been experienced growth regarding the increasing awareness of investors' behavior through research. India being a geographically, culturally and economically diverse country, many differences i...
Abstract:
India is the second most populous country in the world, with over 1.277 billion people (2015), more than a sixth of the world's population. Already containing 17.5% of the world's population, India is projected to be the world's most populous country by 2022, surpassing China, its population reaching 1.6 billion by 2050. Its population g...
TECHNOLOGICAL INNOVATION: A MANAGERIAL CHALLENGE FOR THE INSTITUTIONS OF HIGHER EDUCATION
Dr. D. S. Chaubey
Dean Research and Studies
Uttaranchal University, Dehradun
Email-chaubeyds@gmail.com, Mo-9411712859
Dr. Sidheswar Patra
Asst. Professor
Uttaranchal University, Dehradun
Email- sidheswar@gmail.com, Mo-9759746837
Abstract
With every passing m...
Abstract
Training has become an important route to prepare the employees for the future market. For a firm, training is not a goal in itself but is subject to the primary activity to prepare staff for production and services activities. The rapid change in the business environment has posed many challenges before employees. To meet the competition...
Abstract
The impact of digital technology in banking and financial services over the past decade mirrors the
drastic impact on the economy as a whole. To meet out the growing challenges of economy and to
speed up the business financial transactions the banking sector has transformed itself according to the
socio- economical norms and embraced the u...
Abstract
Customer relationship management has gain significant importance over the last two decades. Applications of technology like digitalization, web technologies and other advance mechanism has enhanced the scope of CRM into various fields. Financial services are also using e-CRM to attract investors towards their offer. e-CRM is the proverbial...
The impact of digital technology in banking and financial services over the past decade mirrors the
drastic impact on the economy as a whole. To meet out the growing challenges of economy and to
speed up the business financial transactions the banking sector has transformed itself according to the
socio- economical norms and embraced the use of tec...
Country-of-origin (COO) is seen as an intangible cue which can influence consumers' product purchase and evaluation process. As international trade and global competition increase and universal standardization of product minimize product-based competitive advantages, marketers are not likely to abandon powerful promotional methods such as COO. It i...
Abstract
Customer expectation is the perceived-value that customers seek from the purchase of a good or service. The liberalization, privatization and globalization of market has given pace for organized retail sector to grow. Consumer choice and expectation has increased substantially. Customer expectations are rising faster and companies are resp...
Abstract
Over the last few decades, the servicing organisation is witnessing a phenomenal growth. Today the service organisation are passing through a transformation stage and facing a remarkable competition as never before. The complex nature of service task and advanced technological application in service organisation has forced the management t...
Abstract
A strong banking sector is important for flourishing economy. The failure of the banking sector may have an adverse impact on other sectors. Non-performing assets are one of the major concerns for banks in India. NPAs reflect the performance of banks. A high level of NPAs suggests high probability of a large number of credit defaults that...
Customer expectation is the perceived-value that customers seek from the purchase of a good or service. The liberalization, privatization and globalization of market has given pace for organized retail sector to grow. Consumer choice and expectation has increased substantially. Customer expectations are rising faster and companies are responding sl...
Abstract Advertising clutter and consumer apathy has been discussed at length in many research papers. The inspiration for the present research paper has come from the innovative and strategic use of advertisement money by Virgin Group (USA) for better promotion and placement of their products; against giant international competitors well entrenche...
Abstract:
Independent India is the largest democracy in the world. In spite of several effort for delivering good governance and bring transparency in the public life, the country is struggling hard to fight corruption in politics at both the national and local levels. It is believed that India is at par with the United States as one of the models...