Dewi Ayu Wulandari

• Sekolah Tinggi Ilmu Ekonomi Perbanas Surabaya

Purpose-This community service program is motivated by the need for strategic and technical knowledge and skills from MSMEs participating in business incubation under the Government of Mojokerto City. With the local government's vision to create a business that strengthens the community's economy, MSMEs must have sufficient knowledge in managing th...

Technological developments bring changes in several fields. One of them is marketing. Marketing that used to be done personally, is now starting to develop online. Online marketing is one of the important things to market products. The most widely used use of digital marketing is using TikTok. TikTok is one of the applications with the most number...

The problem challenged by MSMEs in ‘Rusunawa’ ( a rented simple flat belonging to the local government of Surabaya), at Wonorejo, Rungkut District, Surabaya is the low market response due to the lack of the quality of photos of MSME products as digital content. Therefore the solution offered is learning and practicing photography and digital image....

Nowadays, millennials are at productive age. They are forced to make financial decisions. These decisions require the ability, knowledge, and good financial behavior. This study aims to find out the level of financial capability which is measured by knowledge, skills, and attitude; financial behavior which is measured by practice regarding cash, cr...

One of the motives of a business doing cash holdings is the precautionary motive. The company tries to accumulate cash as a precautionary measure to cover unanticipated future necessities. We investigate to determine the factors that can affect company cash holdings that are associated with the characteristics of the industrial business cycle in In...

Perkembangan trend batik tidak lepas dari perkembangan trend asesoris, karena tampilan batik menjadi lebih elegan dengan didukung asesoris. Motif batik dan desain asesoris terus berkembang seiring dengan kreatifitas pikiran manusia serta perubahan selera pasar. Batik Jumputan Lukis yang dikembangkan UKM Ujung Galuh Surabaya juga mengalami fenomena...

Pasar halal menjadi sektor pertumbuhan ekonomi baru dalam dunia global. Pasar halal tidak hanya pada industri keuangan dan makanan, tetapi juga pada industri kosmetik. Penelitian ini bertujuan untuk mengetahui pengaruh variabel halal knowledge, Islamic religiosity, dan attitude terhadap perilaku pembelian aktual atau behavior konsumen generasi Y pa...

Kemajuan teknologi secara langsung berdampak pada kemajuan diberbagai bidang. Salah satunya bidang perdagangan, yang menyebabkan banyak tumbuh pusat-pusat perbelanjaan khususnya di Surabaya. Bagi sebagian orang terutama wanita, berbelanja tidak hanya untuk memenuhi kebutuhan, berbelanja juga dapat menjadi hal yang menyenangkan sehingga membuat kece...

Abstract: The primary purpose of this study is to examine the relationship between financial literacy and business performance improvement of MSMEs in East Java Province. Data collection from a survey questionnaire of 399 respondents was used to examine the research model. Then, the research model was analysed primarily using logistic regression su...

Globalization makes the competition between companies become increasingly tight. It makes them try to find leaders who can bring success. Many universities opened Master of Management program that can create leaders with the necessary characters. Some strategies are implemented. Service quality becomes one of Universities’ concern in order to meet...

Nowadays Investors often make investment decision irrationally. The decision is often based on their judgment that is far away from rational assumption. When investors face risky situation, there are some objectivities, emotions, and other psychological factors that usually effect their decision making. This purpose of study is to examine the effec...