Desiderio Gutiérrez Taño

• PhD
• Professor (Full) at University of La Laguna

El fomento de la actividad emprendedora es crucial para el desarrollo económico y social, especialmente en regiones periféricas donde la creación de empresas puede afrontar más obstáculos que en las zonas continentales y, al mismo tiempo, tener un gran potencial para estimular el progreso. Este estudio analiza las diferencias en la percepción de fa...

This study examines the attitudes of Cape Verde residents toward tourism and the factors that determine their support for tourism development, using Social Exchange Theory as a conceptual framework. The research is framed within a broader analysis of the interrelationship between tourism, entrepreneurship, and economic development in emerging econo...

This study analyses residents’ support for holiday rentals within the framework of the Social Exchange Theory and Emotional Solidarity Theory. We propose an integrated conceptual model to evaluate how perceptions of positive and negative impacts, along with emotional solidarity among residents and tourists, as well as residents and hosts, affect su...

El apoyo familiar es uno de los factores claves a la hora de promover el emprendimiento. En este trabajo se analiza cómo la predisposición de las familias hacia el emprendimiento puede determinar el comportamiento emprendedor de la juventud. Este análisis se basa en la Teoría del Comportamiento Planificado (TPB) y se utilizó una muestra de 400 padr...

The organisations that manage tourism destinations are increasingly working with influencers in their promotional campaigns. Our research analyses how effective the promotion of a destination is according to the type of influencer: human or virtual. We used a design of experiments approach in which 954 participants from generations Y and Z looked a...

Plain Language Summary Purpose: The purpose of this study is to understand how community attachment and personal benefits influence residents’ support for tourism activities in emerging island destinations, using Cape Verde as a case study. Methods: The researchers conducted quantitative research through a survey of residents in Cape Verde. They ob...

Research on the consumption of local products is essential to promote sustainability, boost local economies, and preserve cultural identity. Although a positive relationship has been demonstrated between attitude towards local products and consumption determinants, the role of the former as a mediator has not been sufficiently explored. This study...

Hay actualmente una tendencia a la incorporación de elementos culturales a la oferta de los destinos turísticos. Ahora bien, la mayoría de los destinos turísticos que se replantean sus productos con objeto de alinearse con esta motivación vacacional necesitan disponer de información para adecuar sus recursos culturales a los distintos segmentos dem...

El presente trabajo tiene por objeto determinar la existencia de grupos relevantes de clientes de destinos turísticos, sensibles a aspectos medioambientales a la hora de elegir destino, así como de valorar su experiencia vacacional en el mismo. Para ello, se ha realizado un estudio empírico de los visitantes al destino turístico Puerto de la Cruz (...

This work looks into the effects that extreme situations have on the consumption of local products. The COVID-19 pandemic has led to significant changes in consumer behavior where food and especially local produce are concerned. To explain these changes, we used the Goal-Framing Theory as an overarching framework for other approaches such as the Th...

Massive-scale peer-to-peer vacation accommodation has become one of the most relevant recent trends in the tourism industry. The phenomenon coincides in time with the emergence of the millennial generation alleged to influence a distinctive behavior. Grounded in the Social Exchange Theory, the study presents a comparative analysis of millennial res...

Purpose The purpose of this paper is to present an explanatory model of the factors that determine parental support for possible entrepreneurial initiatives of the parents' children. This is one of the most important challenges to promote the next generation of entrepreneurs. Design/methodology/approach A perspective based on the theory of planned...

In recent years, the phenomenon of the sharing economy has emerged strongly as a system of exchange and consumption of goods and services among individuals, mainly through digital platforms. The development of information and communication technologies and the need for a new consumption and ownership culture have been the driving forces behind this...

Informe 2022 de Sostenibilidad del Turismo de Canarias elaborado por un equipo de investigación de la Universidad de La Laguna (ULL) y la Universidad de Las Palmas de Gran Canaria (ULPGC), en el contexto de los convenios de cooperación firmados por ambas universidades con la Consejería de Turismo, Industria y Comercio del Gobierno de Canarias. Dich...

Although past research on natural disasters has investigated tourists’ perceptions and behaviours, few studies have explored residents’ attitudes, motivations and mindsets in rebuilding a destination after a natural calamity. Building on consumer behaviour research, we examine the role of the fresh start mindset as a psychological mechanism for res...

Entrepreneurship research has matured and now spans multiple entrepreneurial contexts, including developing countries, emerging and transitional economies. However, collectivist economies have largely been ignored, partly due to difficulties in conducting research and partly due to the widespread assumption that they remain on the outskirts of entr...

Entrepreneurship has been emphasized as a way of boosting economic growth. However, there is a lack of knowledge about whether changes in economic context influence entrepreneurial activity. This paper analyzes the influence that such economic changes may have on entrepreneurial intention and its antecedents from individuals’ cognitive perspectives...

Due to the mountainous nature of the island of La Gomera (Canary Islands, Spain) relatively little flat land is available. This has generated an impressive architecture of terraces with dry stone borders. However, the process of restructuring and readjusting rural areas, mainly due to the emergence of a new model of territorial development and the...

Purpose The present research focuses on an understudied field in the entrepreneurial process: the events that transform intention into effective entrepreneurial behavior. Design/methodology/approach In this paper a comparative analysis, using the t -test on related samples, is made of the perceptions of these triggering events of a group of gradua...

Higher Education Institutions face a highly competitive climate nowadays. Thus, these institutions need to increase their market orientation and, a key factor, stakeholders’ loyalty. In this paper, a model of high predictive power of loyalty is tested for a medium-sized European university, using a sample of 4023 individuals, including students, so...

The consumption of local agricultural products boosts the regional economy and employment whilst preserving the rural landscape and environment. In this research, the background of local wine consumption behaviour will be studied, using an extended model of the Theory of Planned Behaviour. Partial least squares structural equation modelling (PLS–SE...

This article studies the variables of entrepreneurship at the regional (countries) level proposed by the Global Entrepreneurship Monitor (GEM) in its periodic global reports. This response to the suggestions and concerns of various authors is related to the need to analyze the theoretical foundation of the variables used by GEM. The validity and re...

Purpose Approaches based on social marketing have led to the proposal of systemic interventions to achieve individual behaviour that takes into account the benefits for society as a whole. The use of plastics is having significant negative effects on the environment and so numerous policies such as the use of biodegradable packaging, have been impl...

The teaching–learning model in higher education has changed markedly in the past decade. A static approach in which students were passive subjects of their own learning processes has now given way to a dynamic model in which students are actively centred. In this context, it is essential to test teaching–learning models that promote students’ new r...

The purpose of this paper is to operationalize the value proposition in peer-to-peer platforms, by analyzing from all the variables which ones contribute the most for being an Airbnb Superhost. Authors use two different Machine Learning methods: Boruta for feature selection and SVM classification for prediction. More than 250 variables from 5136 li...

The interest in promoting social entrepreneurship projects lies in their ability to develop innovative solutions to social and environmental problems. This ability becomes even more important in situations of global crises such as that arising from COVID-19. Based on the Theory of Planned Behavior (TPB), an explanatory structural model of social en...

The purpose of this study is to determine guest misreport sources in Airbnb reviews. Previous studies have signalled the existence of positive bias in reviews. Here we examine the relationship between misreporting and the following factors: reciprocity, attachment, tolerance threshold, strategic behaviour and social influence. The results, obtained...

En este estudio se contrasta parte del modelo teórico propuesto por Suhartanto (2018) en el que se determina si la satisfacción con los atributos de compra de los souvenirs influye en la satisfacción general de compra de souvenirs en un destino turístico insular masivo de sol y playa. Se ha utilizado la modelización de ecuaciones estructurales basa...

As with other businesses, tourist companies are taking advantage of modern technologies. Chatbots are a recent technology that hotels, travel agencies, and airline companies are adopting. Despite this industry-wide implementation, there is no evidence about the factors that explain why consumers are willing to interact with chatbots. This work prop...

The purpose of this paper is to study the role of social interaction and reputation when reviewing experiences on the Airbnb platform. Recent studies have suggested that social interaction and aspects related to reputation may encourage positive bias in the case of online ratings and comments. Design/methodology/approach A qualitative research met...

Recently, the sharing economy has made a disruptive incursion into the tourism industry. Companies like Airbnb or Wimdu have successfully developed platforms that grant access to accommodation in private homes. However, it seems that conflicts with locals have arisen in different destinations. This study provides an explanatory model to show how th...

Accommodation rental activity through P2P platforms has experienced exponential growth in recent years, and in many cities has generated discomfort among residents who hold it responsible for overtourism and other negative impacts. Understanding residents’ perceptions and attitudes is fundamental for the sustainable development of tourism activity....

Studies of the impact of entrepreneurship education (EE) programmes have tended to focus on adults, in particular on university students. The present study examines the impact of an EE programme on primary school pupils from two perspectives: the effects of the programme on entrepreneurial intention (EI) and the changes in attitudes. The results sh...

In times of economic uncertainty and crisis, residents' perceptions of the impacts of tourism and their support for tourism development may be different to those noted in times of prosperity. This study tests the influence of an economic crisis on such perceptions and residents' willingness to support the development of tourism. The research compar...

Purpose The purpose of this paper is to analyze the role that the sociocultural, family and university environment play in the entrepreneurial intention of young people in a peripheral and less innovative region. Design/methodology/approach The authors adopted the perspective of the theory of planned behavior and made an empirical study with a s...

Parallel to the consolidation of Business Model approach in different fields of Management, a delay is detected in its application to entrepreneurship education. These applications should conceivably be paralleled by a gradual adaptation of the methodological approaches, with educational establishments incorporating the business model focus and fou...

The entrepreneurial potential of a region is a key factor in linking innovation to the market, thus leading to economic growth. This is especially important in peripheral regions that are characterized by low innovative dynamism. This paper analyses the entrepreneurial process in a European peripheral region, the Canary Islands, Spain. It attempts...

For the consolidation of entrepreneurial education as a field of research, a number of challenges must be met, among them, a better connection between pedagogical objectives and the design of programmes, as well as greater methodological rigour in the evaluation of their impact. With this in mind, this paper analyses the results of an entrepreneuri...

En el presente trabajo se adopta una visión integrada del papel de la motivación en el proceso emprendedor, tratando de determinar el impacto que la misma produce en la intención emprendedora, bien directamente, o bien de forma indirecta a través de sus antecedentes. Para ello, se introduce la perspectiva de la teoría del MOA (motivación, oportunid...

Airbnb ha emergido en los últimos años, desde su nacimiento en San Francisco en el año 2007 gracias a la iniciativa de dos jóvenes emprendedores universitarios, hasta consolidarse como uno de los modelos de negocio más disruptivos en el ámbito del sector turístico a escala internacional y constituyendo uno de los ejemplos de éxito de los llamados n...

The growing impact of the online reviews on the intentions of hotel booking and the perception of trust, raises the need to deepen and increase the research on the concept of e-WOM. In the last years there has been an intense debate in the professional field about the fact that TripAdvisor admits reviews without checking that the users have really...

This paper presents a comparative analysis of the resident's perception of tourisms impacts on two very successful major mature island destinations (Tenerife and Mallorca). To do so, we conducted a study based on the social exchange theory by using a scale that measures residents' perceptions of tourism's positive and negative impacts on the econom...

La comprensión de los antecedentes del nivel de apoyo de los residentes al turismo es de crucial importancia para las autoridades locales, para los responsables políticos y para los empresarios, debido a que el éxito y la sostenibilidad de todo proyecto turístico depende del apoyo activo de la población local. Así, se ha afirmado que para que la in...

En el presente trabajo, partiendo de la importancia que en el contexto actual supone el fomento del emprendimiento en la enseñanza superior, se presenta el proyecto “Feria del Talento Emprendedor”, desarrollado en la Universidad de La Laguna en el curso académico 2012-13 y en el que participaron casi una veintena de profesores/as. Asimismo, se desc...

El análisis del impacto de los programas de educación emprendedora se ha venido centrando en personas de edad adulta y, en menor medida, en jóvenes. En el presente estudio, por el contrario, se analiza el efecto que un programa de educación emprendedora tiene en niños/as de entre 8 y 11 años que cursan estudios primarios desde una doble perspectiva...

Partiendo de de los factores de la teoría del comportamiento planificado aplicado al emprendimiento, en el presente trabajo se lleva a cabo una delimitación del potencial emprendedor del alumnado universitario en función de su ámbito académico, distinguiendo aquellas titulaciones de carácter económico empresarial, de las de ingenierías y ciencias s...

El presente trabajo utiliza el modelo MOA para analizar en qué medida la motivación, la oportunidad y la capacidad de los usuarios son factores determinantes de las intenciones de uso de medios sociales en la organización y desarrollo de viajes turísticos. Las conclusiones del estudio revelan que las intenciones de uso de los medios sociales se ven...

En la actualidad, es indiscutible la importancia que los medios sociales (social media) es decir, las redes sociales, blogs, microblogs, etc. tienen para las Organizaciones de Marketing de los Destinos Turísticos (OMD). Estos medios se han convertido en una parte fundamental de sus estrategias de comunicación. El presente trabajo analiza el uso que...

El presente trabajo propone un modelo basado en la teoría de los “stakeholder” para explicar los factores determinantes del apoyo de los residentes a la declaración de una Ciudad Patrimonio de la Humanidad (CPH) y su apoyo al desarrollo turístico. La necesidad de promover un enfoque de desarrollo sostenible para la gestión de las ciudades patrimoni...

Los medios sociales están ganando importancia y relevancia como elemento de la estrategia turística de comunicación y comercialización de las Organizaciones de Marketing de los Destinos Turísticos (OMD). El objetivo de este trabajo es analizar el uso de los medios sociales por parte de las OMD. El estudio se ha centrado en el caso de los destinos t...

Parallel to the consolidation of Business Model approach in fields such as strategy, entrepreneurship, organization theory, marketing, economics, etc a delay is detected in its application to entrepreneurship education. These applications should conceivably be paralleled by a gradual adaptation of the methodological approaches, with educational est...

This work proposes a theoretical model to explain the factors determining the intentions to use social media when organizing and taking vacation trips. Understanding the antecedents of the tourists’ use of these technologies is considered to be crucial for organization managers and destination policy makers. This use of social media technologies de...

Entrepreneurship and entrepreneurial education are considered two important and determinative issues in the advancement of societies. In reality, both concepts need to be interconnected, as they are the mechanisms for boosting the bet on innovation, creativity, employment and economic growth. Therefore, entrepreneurship education must be encouraged...

The pursuit of competitive factors of the destinations is a need for the sustainable management of it. One factor to promote is a proper positioning and differential, restricted to those involved in the experiences of tourists, including the resident community interaction with the tourist. The “friendly” is an intangible basic communication strateg...

El presente trabajo propone un modelo para explicar los factores determinantes de las intenciones de uso de medios sociales en la organización y desarrollo de viajes turísticos. La comprensión de los antecendentes del uso de estas tecnologías por parte de los turistas, se ha revelado importante para los gestores de empresas y destinos debido al imp...

El presente trabajo utiliza el modelo MOA para analizar en qué medida la motivación, la oportunidad y la capacidad de los usuarios son factores determinantes de las intenciones de uso de medios sociales en la organización y desarrollo de viajes turísticos. La comprensión de los antecedentes del uso de estas tecnologías por parte de los turistas, se...

En los últimos años se han elaborado modelos estructurales explicativos de la actitud de los residentes con respecto al turismo, llegando a fragmentarse los impactos percibidos en cinco grandes áreas: beneficios económicos, beneficios sociales, costes sociales, beneficios culturales y costes culturales. El objetivo del presente estudio es llevar a...

En los últimos años se han elaborado modelos estructurales explicativos de la actitud de los residentes con respecto al turismo, llegando a fragmentarse los impactos percibidos en cinco grandes áreas: beneficios económicos, beneficios sociales, costes sociales, beneficios culturales y costes culturales. El objetivo del presente estudio es llevar a...

En el presente trabajo se realiza un análisis comparativo de las actitudes de los residentes hacia la actividad turística de dos destinos insulares maduros (Tenerife y Mallorca). Para ello se ha desarrollado una investigación basada en el modelo de intercambio social, utilizando una escala en la que se miden las percepciones de los residentes sobre...

La búsqueda de factores competitivos de los destinos es una herramienta de marketing necesaria para la gestión sostenible del mismo. Uno de los factores a potenciar es un posicionamiento adecuado y diferenciado, restringido a los agentes que participan en las experiencias del turista, entre ellas la interacción de la comunidad residente con el turi...

El presente trabajo de investigación se centra en identificar factores relevantes para la gestión de las relaciones entre turista y residente. El destino turístico como organización compleja requiere del apoyo de sus participantes en el establecimiento de objetivos y definición de políticas de marketing. Los grupos sociales, residentes, que forman...

This paper reports an analysis of the influence that availability of resources and capabilities on environmental management has on hotels, with a view to obtaining competitive advantages in the tourism market. The study highlights the importance of identifying and assessing the resources and capabilities of firms as fundamental factors for improvin...

El presente trabajo de investigación se centra en identificar las dimensiones relevantes de las expectativas de la calidad de servicio de los ecoturistas y sus diferencias con otros segmentos de turistas convencionales. Para ello, se parte de la identificación del segmento de ecoturistas a través de escalas de intereses y actividades propias del mi...