Deryck Van Rensburg

• Doctor of Business Administration
• Pepperdine University

Purpose This paper aims to outline a corporate entrepreneurship growth strategy for large consumer packaged goods (CPG) firms that involves venturing with brand entrepreneurs to access innovative or disruptive new brands called “strategic brand venturing” (SBV). Design/methodology/approach An emerging development among large CPG firms known for th...

This paper highlights the infrequently discussed role of the entrepreneur as founder of disruptive brands creating new categories often in stealth-like manner. A corporate entrepreneurial response being pursued by Fortune 100 corporations’ renown for their branding prowess is posited in the paper called strategic brand venturing. Strategic brand ve...

Purpose The purpose of this paper is to outline a growth strategy and a conceptual model for large consumer packaged goods (CPG) firms that involves venturing with brand entrepreneurs to access innovative or disruptive new brands called “strategic brand venturing” (SBV). It aims to ground the model conceptually using the intersection of three domai...

Purpose – The paper aims to postulate as to whether the brand manager function and role is best placed for creating high growth, disruptive brand portfolios. As a potential solution toward resolving this, prescriptions for nurturing brand intrapreneurs are advanced to accelerate corporate entrepreneurial thinking and action based on the empirical c...

Purpose Internal corporate venturing is a vehicle for firms to realize strategic and financial goals through entrepreneurial ventures. Prior research presents a strategic process in which individual managers make rational choices based on their formal roles and top-down corporate objectives. Recent work has challenged this by adopting a relational...

Purpose Consumer product firms renowned for marketing appear to be complementing brand creation, extension and acquisition with minority equity investments in entrepreneurial brand ventures (EBVs) for strategic purposes. Similarly, EBVs are looking for growth and resources that can be accessed via inter-organizational partnerships. This flourishing...

A burgeoning literature on corporate entrepreneurship has emerged since the early 1990s drawing on theoretical and empirical streams in strategic management and attributes of entrepreneurship such as decision-making under Knightian uncertainty, individual level theories of creativity and exploration, and Schumpeterian notions of creative destructio...

A plethora of terms have been used to describe the notion of entrepreneurial and innovative orientation and action within organizations. While ‘corporate’ and ‘entrepreneurship’ coupled together in one term can be viewed as antithetical by some, is the arrival of its newer cousin ‘strategic entrepreneurship’ essentially the same notion? Irrespectiv...