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Citations since 2017
3 Research Items
Conducting research that will help humanity usher in a new age of data-driven marketing.
Machine learning can be defined as a comprehensive range of tools utilized for recognizing patterns in data. Owing to its reliance on artificial intelligence in lieu of age-old, traditional methods, machine learning has established itself as an exceedingly quicker way of discerning patterns and trends from bulk data. The advanced system can even up...
This research has been produced to review ways in which e-marketing techniques can be used in conjunction with social media tools in order to aid Chinese companies enter the North American markets. We propose a framework that will greatly enhance the foreign market entry (FME) process for cross-border e-commerce (CBEC) firms. We look at the case of...
COVID-19 has destroyed economies, trading, industries, administrative systems and even limited the mobility of people in many countries. The only solution to minimize outbreaks is to follow the guidelines provided by health organizations. Therefore, this research analyzes the attitude of North Americans towards public health guidelines or SOPs for...
BAIOTEQ is a government-funded social enterprise dedicated to preventing future outbreaks by enhancing global biosecurity.