Denise Linda Parris

• Doctor of Philosophy
• Pavilion Intelligence

The Internet and AI tools are transforming marketing communications within a complex, interactive landscape called the echoverse. While marketing has evolved since the proliferation of the Internet, in the echoverse, a diverse network of human and nonhuman actors — consumers, brands, AI agents, and more — continuously interact, influence, and resha...

Purpose This paper aims to critically review the most cited literature published from 2000 to 2020 in 24 top-ranked marketing journals on the three most studied branding concepts of the 21st century – brand equity, brand loyalty and brand image – to explore how in these papers they have been defined, measured and examined, and propose how they shou...

If medical care, public health, and social services always do what they have always done, they will always be what they always have been, maintaining a limiting and unnecessary gap in population health, equity, and well-being. SHFB’s investment in innovating for tomorrow by feeding collective impact provides an example of how organizations need to...

We examine how shifting resource dependencies influence compensation strategy during commercial transitions within entrepreneurial nonprofits. Analyzing a longitudinal sample of 4732 organizations, we show how compensation strategies shift non-linearly as nonprofits transition from contributed resource dependence to market-based resource dependence...

The case highlights how a nonprofit CEO adopting the method and mindset of an entrepreneur can transform a mature NPO to a social enterprise. This case also illustrates the value of a concept called effectuation, an entrepreneurial method and mindset, in the practice of social entrepreneurship where leaders seek to create sustainable businesses tha...

Our objective was to design an introductory business course to shape the mind-sets and skill sets of the next generation of socially conscious practitioners—to help students develop a sense of self-efficacy built on the confidence that they can make a positive impact on the world using entrepreneurial thinking and action. Essentially, the focus was...

Purpose This paper aims to explore the relationship between entrepreneurship and resilience in an indigenous context. The overarching research questions are: What are the mechanisms that link entrepreneurial thought and action to resilience in a marginalized context? How can entrepreneurial thought and actions lead to building economic, community a...

China has emerged as an economic power due, in part, to government policies that opened China to the world and created a modern consumer culture. One of these policies is the advancement of English-language education, including private providers, which has spawned the “English Fever” phenomenon. We use the unique context of the private English-lang...

Purpose Creating value through service innovation requires new processes and ways of communicating to multiple stakeholders. Institutions and stakeholders within the service ecosystem, however, often resist change. Adopting a new service strategy entails two distinct costs – monetary and psychological. The tensions between an organization’s need t...

Purpose – The purpose of this paper is to critically review the relevant literature on transparency, provide a comprehensive definition of transparency, and present a new framework for facilitating the adoption of transparency as an ethical cornerstone and pragmatic strategy for organizational responsible business management. Design/methodology/ap...

The purpose of this paper is to (a) explore stakeholder identities of a grassroots cause-related sporting event; and (b) gain a better understanding of how identities are related to stakeholder development, support of the event, and future intentions. We used a mixed methods research design that consisted of two studies: qualitative followed by qua...

There has been an increasing interest in social entrepreneurs' roles in creating social value, fostering economic development, and advancing environmental sustainability. In institutional economics, there is extensive support for entrepreneurship as having a positive impact on economic development and personal wellbeing. This paper challenges the a...

This teaching case explores the sport of wakeboarding to examine how its female practitioners need to become entrepreneurial in order to make a living from the sport. Students ponder the financial pressures of becoming a professional female wakeboarder, and how to sustain momentum once one turns professional. The significance and inter-relationship...

A longitudinal, qualitative case study was conducted to explore if a cause-related sporting event could inspire participants to serve others and how the event achieved this. Servant leadership theory, social leverage theory, and social capital theory were used to inform the investigation. Findings revealed the event encouraged servant leadership. T...

A new research area linked to ethics, virtues, and morality is servant leadership. Scholars are currently seeking publication outlets as critics debate whether this new leadership theory is significantly distinct, viable, and valuable for organizational success. The aim of this study was to identify empirical studies that explored servant leadershi...

This paper conceptually explores how bundling could lead to greater revenue and brand loyalty in the action sports industry by meeting the expectations of Generation Y. The author defines personalised-customised hybrid bundles and proposes using these bundles to target Generation Y action sports consumers. Generation Y grew up in an even more media...

This study explores the leadership style of the founder of a cause-related sporting event and investigates the effects of this style on motivating volunteers. The National Kidney Foundation Surf Festival, established more than twenty-five years ago to benefit people with kidney disease, was selected as an extreme case because of the event's longevi...