Denise G. Jarratt

Western Sydney University · School of Business

While strategic alliances have been relatively common in manufacturing industries, there has been little attention paid to the association of strategic alliances and marketing strategy. In marketing strategy today, specific attention is paid to the development of competitive advantage as an integral part of strategy formation and decision making. S...

Research on trust in business collaborations is generally founded on the premises that: a) cognitive trust is initially defined within contractual procedures; b) positive experiences lead to adjustments in contractual and/or informal arrangements, and c) cognitive trust is eventually supplanted by affective trust. This dynamic, process view of trus...

Our research sought to contribute to the body of knowledge on structuration and network properties through examining network structure in market systems requiring differing levels of resource complexity. Simulations were used to model the dynamics of university science departments as they link with others in competing for national grants. Research...

Researchers and practitioners agree that foresight, that is, an ability to foresee how the future might unfold, is an important strategic capability and critical for effective long-term (LT) planning, however, few have systematically interrogated its practice. This research advances knowledge on the practice of foresight in long-term planning throu...

Trust has generally been presented in the literature as a phenomenon derived through cognitive and affective processes, and developing within specific, defined stages of a collaborative relationship. This process perspective has been enhanced through viewing relationships as interactions and exhibiting downwards competence trust spirals and trust-b...

Traditional approaches to segmentation have been questioned in terms of their economic efficiency, and found to be ineffective in online environments. The research objective was to identify how market segmentation can be reconceptualized to support decision-making in dynamically changing environments, and where engagement with customers occurs both...

In a virtual business world, real world constraints of operating within a single, integrated, strategic orientation, and the complexity and challenges associated with realizing an alternative strategic orientation can be addressed. The objective of this research was to design a software agent framework as a virtual business model to act in concert...

Business networks about in the current economic world but are surprisingly difficult to study. Ties between organisations occur in many ways and are often confidential or, at least, not made explicit. Thus we develop a minimalist model of network formation and study the evolution of strategies of firms in obtaining maximum returns from a set of mar...

An academic's personal attributes, as well as attributes related to subject design, have been demonstrated to influence student learning. In contrast to previous research, this paper focuses solely on exploring the personal attributes of academics that increase their teaching effectiveness. From a literature review and focus groups, four constructs...

Criticisms have been levelled at the use of traditional strategic tools such as SWOT, PEST and BCG in contemporary business environments. In light of these criticisms, the objective of this research is to understand how senior executives engage with methodologies and tools as they develop competitive strategy. Within a broader strategy-as-practice...

Student evaluation of teaching has been examined in higher education research for over 70 years but there are gaps in our knowledge about the contribution, and relationships between, the relevant constructs. Recent literature encourages researchers to test multivariate models of Teaching Effectiveness. Seven main constructs known to influence Teach...

The Resource-Advantage Theory of Competition established that comparative advantage is a consequence of an organization's capacity to renew critical resources such as an organization's relationship management capability. To date, only limited research has been undertaken on organizational preconditions that support capability renewal. A survey was...

The contribution of Relationship Management Infrastructure (RMI) to positional advantage, customer, market and financial performance was tested in major, organisational customer relationships through structural equation modelling. The results support a direct, significant contribution of RMI to positional advantage, however the anticipated direct c...

This paper reports on a study of gender bias in the public accounting profession. The research confirms that “institutionalised” gender discrimination takes place in the profession as a result of the existence of organisationa1 structures that foster advancement through a filter built upon male lifestyles and expectations. It also finds that women'...

Purpose – The purpose of this paper is to test a theoretically derived representation of a relationship management capability. The relationship management capability architecture developed from the literature integrated theory on dynamic capabilities, the resource‐advantage theory of competition, and prior capability research in innovation and info...

Research Purpose. The objective of this research was to examine market orientation in organisations that deliver manufacturing-based services to both client organisations and their customers.Research Approach. The case study research method employed three data collection methods: in-depth, semi-structured interviews, document analysis and physical...

Trust research is traditionally found in marketing, economics, psychology, sociology and organisational behaviour literatures. Complexity theory provides an alternative lens through which to conceptualise trust. Three complexity theories (adaptation, self-organisation and self-organised criticality) are integrated with marketing and psychological t...

In this paper we demonstrate how evolutionary learning can be employed to learn a fuzzy knowledge base (FKB) utilised in strategic decision making among financial planning advisors (FPAs). This is accomplished by building an agent based model (ABM) simulating the process of wealth management between clients and financial planning advisors. The agen...

We describe a framework, SMUSA, for developing scenarios in a networked business environment using agent based modelling. The framework is usable by anybody with domain expertise, but requiring no programming knowledge. By developing the specification details in XML, the framework integrates smoothly with data mining tools for parameterising custom...

Since the early 1990s, increasing turbulence through globalisation and rapidly changing markets have highlighted the need for organisational flexibility. To compete within this dynamic market, marketers should learn and know how to better leverage customer value to benefit their current and potential client's organisations.. This framework examines...

The call for marketing practitioners and academics alike to move relationship marketing’s dyadic perspective into a multi-firm network context is building momentum. As network forms of organizing work expand, organizations will need to build their capability to leverage not only their customer assets but also the value-creating knowledge and innova...

The planning patterns and approaches of small firms in areas of Australia are examined based on integrating an understanding of the nature and extent of information and advice sought and received by firms and how it influences the formation of competitive strategies. Data were acquired from a sample of 16 small firms' managers/owners across a wide...

To date, dependence has been measured through combining items on replaceability, impact of partnership breakdown and relative size, with some authors calculating the difference in perceptions of replaceability of both relationship participants. It is argued that general measures of dependence, such as ‘imbalance’ mask the effect of dependence on re...

While an individual at an organisational interface can display effective supportive, normative relationship behaviour, it is the shared presence of this normative behaviour within organisations that will support effective relationship management practice and performance outcomes. Organisational culture, and its underpinning values, influences behav...

Technological advances, global competition, re-alignment of organisational processes with the markets they serve, new rules of corporate strategy and outsourcing to access or to extend organisational capabilities are influencing the nature of the client/organisational interface and are changing the nature of competition in today's market place. Thi...

Outshopping is defined as the purchase of goods by consumers outside their local shopping area. Structural equation modelling was applied to the data to confirm relationships previously reported in the literature and relationships established through causal path method. Anticipated linkages explaining outshopping behaviour by shopper segment are ar...

Business alliances can assist organisations to acquire the means to compete within an ever complex and changing environment. For small and medium-sized enterprises in non-metropolitan areas these alliances can provide the means to extend business activity and compete against nationally based competitors. What is the nature of alliances formed by bu...

Outshopping is defined as the purchase of goods by consumers outside their local trading area. Outshopping behaviour is of concern to regional (defined in this paper as non-metropolitan) retailers as they recognize competitive forces coming not only from within their own regional trading community, but also from larger, distant regional or urban tr...

Changes being made to vocational education and training (VET) in Australia to enable industry to be more internationally competitive include making training more responsive to industry and client needs, delivering work skills to specific industry standards, making entry level training more flexible and developing a nationally recognised training fr...

Although culture appears to be an important element in consumer behaviour, few have researched its direct impact on the adoption of innovation. In an exploratory study, research was conducted with migrants from Vietnam and Poland to examine the impact of culture on the adoption of high technology products. Specifically, data were examined for diffe...

Changes being made to vocational education and training (VET) in Australia to enable industry to be more internationally competitive include making training more responsive to industry and client needs, delivering work skills to specific industry standards, making entry level training more flexible and developing a nationally recognised training fr...

Although culture appears to be an important element in consumer behaviour, few have researched its direct impact on the adoption of innovation. In an exploratory study, research was conducted with migrants from Vietnam and Poland to examine the impact of culture on the adoption of high technology products. Specifically, data were examined for diffe...

Notes that many authors have supported the value of integrating qualitative and quantitative approaches within a research design to address research questions that aim both to develop or extend theory and test its application. Presents research which explores two alternative approaches to conducting qualitative interviews within an integrated resea...

Segmentation of shoppers has been explored by many academic researchers and business practitioners seeking to understand shopping behaviour or to develop marketing strategies for particular customer groups. Market segmentation holds the key to successful marketing strategy as it encourages understanding of the key variables that differentiate speci...

This article explores determinants of rural to rural outshopping in the Central Western region of NSW, Australia. The results of this study indicate significant psychographic and demographic variables associated with outshoppers to another rural trading area. These outshoppers tend to be more socially active, innovative, have one to two children li...

Net retail trade flow and outshopping specifically have been examined from a variety of different aspects. All earlier works used some “adjusted” income data to determine total retail expenditures; however, these expenditures were not adjusted according to spending behaviour of the various income groups. This particular study determines net effect...

Small and medium sized enterprises constitute a major component of the Australian economy. In fact in 2000-2001 they accounted for up to 91% of all businesses and provided 80% of all private sector employment [1]. Therefore many service industries are interested in the growth and potential of the small and medium business sector. However, modelling...

Since the early 1990s, increasing turbulence through globalisation and rapidly changing markets have highlighted the need for organisational flexibility. To compete within this environment, organisations have to find ways to enhance value creation for potential and existing customers in an efficient, effective and timely manner. This proposed frame...

Global competition and rapid changes in industry structure are encouraging organisations to address needs for flexibility and real-time value creation and delivery (Achrol, 1997; Eggert and Ulaga, 2002). The objective of this paper is to develop a framework to guide the real-time creation and delivery of customer value in a virtual network organisa...