Deni deni

Deni deni
Tanjungpura University | UNTAN · Faculty of Social and Political Sciences

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2
Publications
420
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1
Citation
Introduction
Skills and Expertise
Green Marketing
Consumer Behavior

Publications

Publications (2)
Table of Factor Cross Loading Test Results
Table of Composite Reliability (CR) and Cronbach's Alpha Test Results
Table of Path Significance Test (Path)
Sustainability in Marketing: Exploring the Impact of Green Marketing on Environmental Concern and Customer Satisfaction
Article
Full-text available
  • Feb 2024
Sustainability is an issue that must be paid attention to by various sectors of life, including the marketing sector, which is mentioned as Green marketing. This research wants to explore the role of green marketing in customer satisfaction and loyalty, as well as its role in environmental awareness. Reflecting on previous research, this research u...
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Figure 1. Research Framework Source: Modified from Zia & Alzahrani (2022)
Table 5 . R-square
Respondents' Profile
Outer Loading
+1 Composite Reliability and Cronbach's Alpha
The Effect of Factors of E-marketing on Purchase Decision in MSME's snack product: A case study in PT. Saikho Indo Kreatif
Article
Full-text available
  • Oct 2023
Due to the multiple advantages that it offers to both sellers and consumers, the digitalization of services is a process that is gaining popularity on a global scale. The aim of this research was to explore the impact of e-marketing elements related to SME products on sustainable customer behavior in the context of purchasing decisions. The expande...
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