Demetris Vrontis

Demetris Vrontis
University of Nicosia · Department of Management - School of Business

BSC (Hons), PGCE (HE), MBA with Distinction, PhD

About

408
Publications
683,071
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7,228
Citations
Introduction
He is a Professor of Strategic Marketing, the Vice Rector for Faculty and Research at the University of Nicosia, Cyprus. At the same time, he is a Visiting Professor at various universities, research centres and organisations at an international level. Previously, Prof. Vrontis served as Head of the Marketing Department (2004-2005), as Associate Dean (2005-2006), Dean (2006-2012) of the School of Business and Executive Dean (2012-2020) of DL at the University of Nicosia.
Additional affiliations
April 2020 - March 2021
University of Nicosia
Position
  • Vice Rector for Faculty and Research

Publications

Publications (408)
Article
The purpose of this study is to determine the impact of adopting a artificial intelligence-embedded customer relationship management (CRM) system for business-to-business relationship management. After reviewing the literature and considering the theory, a conceptual model was developed. The model was validated using the PLS-SEM technique with 312...
Article
A firm’s dynamic capability is its ability to sense, seize and reconfigure its internal competencies to address any external changes to the business environment. Social customer relationship management (SCRM) is an organization’s marketing capability to use social media services and technologies to connect more closely with their customers and meet...
Article
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This research delineates the relationship between strategic agility and performance, and proposes openness as a requisite means to fostering agility and enhancing performance. Methodologically, the research follows the pragmatist paradigm through a mixed-method research design, incorporating three separate studies. These comprise a CEO-based survey...
Article
Purpose The purpose of this study is to investigate the impacts of microlevel corporate social responsibility (CSR) activities on firm sustainability. The study also examines the mediating roles of CSR performance (CSRP) and top management support on firm sustainability. Design/methodology/approach With the help of existing literature and theories...
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Entrepreneurship, across markets and organizational typologies has long attracted the attention of scholars and practitioners alike. Irrevocably associated with SMEs, entrepreneurship has been fueled and facilitated by emergence of digital technology platforms. By adopting digital technology platforms, SME entrepreneurs can establish direct links b...
Article
Customer engagement (CE) refers to an organization's effort to develop relationships with individual customers through personalized interactions using multiple available channels. The goal of such CE is to gain new customer and to retain loyal customers. In the last decade there have been many studies on CE, particularly in the domestic or local ma...
Article
Changes in the technological environment of work already in motion over the last few years, but accelerated by the COVID‐19 pandemic, place individuals' search for meaningfulness in their work under a new light. In this context, we draw on enrichment theory and the ego‐depletion perspective and challenge the prevailing notion that meaningfulness is...
Article
Purpose The purpose of this study is to determine the antecedents of obesity among the younger generation of Indians (Generation Y) from a psychological and lifestyle consumer perspective. The study also investigates the moderating role of demography on the body mass index (BMI) of Indian youths. Design/methodology/approach The study initially dev...
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Purpose This study empirically examines the relationship between human capital ecosystems and entrepreneurial ecosystems. The study also investigates the mediating roles of digital knowledge capability and innovation capability and the moderating role of technology turbulence in the entrepreneurial ecosystem. Design/methodology/approach The study...
Article
Purpose This study aimed to determine the antecedents of privacy concerns and their impact on consumers' online information disclosure. It also investigated the moderating role of government regulation on the relationship between privacy concerns and online information disclosure. Design/methodology/approach With the help of literature review and...
Article
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Literature notes that firms are keen to develop big data analytics capability (BDAC, e.g. big data analytics (BDA) management and technology capability) to improve their competitive performance (e.g. financial performance and growth performance). Unfortunately, the extant literature has limited understanding of the mechanisms by which firms’ BDAC a...
Article
This study investigates the influence that business ambidexterity of the Indian pharmaceutical industry can exert on exports, after the evolution from producer—often with the support of foreign direct investments (FDIs)—to researcher. The growth rate of the sector has changed pace with the introduction of new rules regarding patents, impelling phar...
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An integral part of socio-technological evolution, social network games (SNGs) are played on various social networking platforms by multiple players who often do not know each other. This phenomenon has intensified globally along with smartphone penetration. SNGs, though sharing characteristics with traditional video games, have distinct functional...
Article
Social media, based on information and communication technologies (ICTs), work as new channels to exchange information among stakeholders and play role in improving stakeholder engagement. Considering this aspect, we investigated the characteristics of social media posts that result in higher stakeholder engagement in the European context, and we d...
Article
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This study assesses the capability of artificial intelligence integrated customer relationship management (AI-CRM) technology for sustaining family businesses in times of crisis, such as the COVID-19 pandemic. The study also investigates the moderating role of strategic intent in sustaining family businesses in times of crisis. We used dynamic capa...
Article
Purpose This paper analyses how entrepreneurs recognise and exploit entrepreneurial opportunities following a sustainable approach that respects the equilibrium among environmental, social and commercial purposes, and how their personality affects this process. The main personality traits focused in this study are narcissism, locus of control and s...
Article
India is the third largest economy in Asia. It is one of the important members of BRIC emerging countries. There are many organizations in India which manage knowledge in their organizations in an Indian way. This study focuses on the term jugaad to describe the way Indian organizations use flexibility and resource management to manage knowledge. T...
Article
Purpose: The purpose of this study is to examine the unethical practices that could take place in the sharing economy and their impact on B2B cooperation and competition among rival firms and their performance. Design/methodology/approach: From the literature review and theories, a theoretical model has been developed. The model is later validated...
Article
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Purpose This study investigates how the combined effects of big data ability and CRM capability could impact on an organization's strategic sales performance (SSP), and how the leadership support (LS) could moderate the relationships between SSP with CRM capability and customer retention ability. Design/methodology/approach Having inputs from the...
Article
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Purpose The purpose of this study is to identify the critical success factors (CSFs) of corporate social responsibility (CSR) in the post-COVID-19 period and to identify the cause–effect relationships amongst those CSFs. Design/methodology/approach The success factors impacting CSR activities are identified based on inputs from 14 experts in the C...
Article
Current literature provides limited understanding on the processes through which interorganizational relationships contribute to social impact. We focus on a context, which is uniquely suited to understanding this phenomenon: a cooperative composed of family firms that operate in a rural community. We draw on stewardship and embeddedness perspectiv...
Article
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Social media provides its users with uninterrupted access to information for a variety of matters. On the one hand, social media helps people to express themselves freely and access various content, thus, forming a global view. On the other hand, social media may easily lead individuals to form polarized attitudes by impacting their behaviour in va...
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Data science can create value by extracting structured and unstructured data using an appropriate algorithm. Data science operations have undergone drastic changes because of accelerated deep learning progress. Deep learning is an advanced process of machine learning algorithm. Its simple process of presenting data to the system is sharply differen...
Article
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Purpose The purpose of this study is to examine the impact of dynamic capability (DC) of organizations on international expansion and further investigate the moderating role of environmental dynamism in the same context. Design/methodology/approach Based on the dynamic capability view (DCV) theory and related literature on international business s...
Article
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Chinese multinational corporations’ (CMNCs) international business activity has grown rapidly in recent years. Existing literature explores the ways in which institutional factors shape Chinese firms’ outward foreign direct investment (OFDI). However, this phenomenon lacks cumulative empirical inquiry. Accordingly, we review 87 articles published i...
Article
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The purpose of this article is to examine the impact of firms’ intellectual capability on adoption of emerging technology (ET), and the influence of supply chain resilience on firm performance (FP). The article also investigates the moderating role of firms’ absorptive capacity on adoption of ET and the moderating impact of leadership support (LS)...
Chapter
Though the notion of the changes that crises bring about are understood, their mechanism, characteristics, effects and underlying motivators are less so, and vary across the organizational, industry and market typology. Of course, it also depends on the nature of the crisis, its severity, its length, its timeframe, its geographic spread and other f...
Book
Crises present significant challenges for organizations. But, while critical events are inevitable, not every business is sufficiently equipped for when things don’t go according to plan. This book focuses on business under crisis conditions, along with organizational responses and adaptation. Adaptation can be seen as a learning process. It encomp...
Chapter
A crisis can devastate an organisation. However, it is important to remember that throughout history, crises have been pivotal in developing societies. Following this line of thought, in this chapter, we explore the possibilities that come with crisis, and how they could contribute towards a more sustainable future. It’s about using the lessons ste...
Book
From recurring episodes of great depression, oil crises, political crises, wars, debt crises, to the ongoing climate change, there is a constant pressure on businesses to cope with critical events. However, throughout history, crises have been pivotal in advancing businesses and societies. This contributed volume approaches crisis not simply as a s...
Article
The past few years have witnessed an intensifying effort by hotels to respond to customers’ growing environmental sensitivities. A critical aspect of this market trend is the actual willingness of tourists to pay (WTP) for green products and services offered by green hotels. Previous studies in this research field have mainly focused on the relatio...
Article
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In the present digital environment, a data-driven organizational culture has become a vital emerging driver of organizational growth. This data-driven culture has assumed an advanced shape due to adoption of artificial intelligence (AI) integrated business analytics tools in the organization. Data-driven culture in the organization could considerab...
Article
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Organizations ensure responsible innovation through collaborative management. Asian organizations adopt resource-constrained innovation, being one form of frugal innovation, and responsible innovation. Also, Asian organizations are influenced by culture, such as jugaad, on developing innovation capability. Few research studies have focused on the a...
Article
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The world is facing an unprecedented humanitarian crisis due to the COVID-19 pandemic. Humanitarian service systems are being empowered to tackle this crisis through the use of vast amounts of structured and unstructured data to protect vulnerable individuals and communities. Analytics has emerged as a powerful platform to visualise, predict, and p...
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Social media marketing (SMM) plays an important role in business communication, marketing, operations, and other activities. There is a growing interest among researchers, academicians, and practitioners to understand the role of SMM in business sustainability in small and medium enterprises (SMEs) in an emerging economy, like India. Few studies ha...
Article
The current study aims to recognize the main enablers and inhibitors in adopting the renting mode of collaborative fashion consumption. It employs a systematic literature review (SLR) method to enable identification, selection, critical assessment, and synthesis relevant studies in this phenomenon. The process of SLR shortlisted 41 articles for fur...
Article
With the advancement of information and communication technologies (ICTs), employees can work remotely without any hindrance. Moreover, remote work provides organizations an option to remain operationally active during turbulent situations. Remote work flexibility can be facilitated by the organizational top management team support. The objective o...
Article
European Strategy for Plastics in a Circular Economy draws new shapes of economy in order to protect the environment and reduce marine pollution, GHGs and countries’ dependence on imported fossil fuels. The core of EU Strategy is also to try to transform the way plastic products are designed, produced, used and recycled in the EU. Italy is the firs...
Article
Purpose This study aims to investigate the generalizability of Daniela Weismeier-Sammer’s (2011) replication study on entrepreneurial behavior and extended the model by considering the adoption of a technology platform as a moderator in the Indian family entrepreneurship community. Design/methodology/approach The earlier replication study was cond...
Article
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Purpose-The purpose of this paper is to accomplish a bibliometric analysis, investigate the underlying knowledge structure, founding and development, and evolution of the Journal of Knowledge Management (JKM) through its articles published between 1997 and 2020. Design/methodology/approach-A total of 1,346 research papers from JKM were selected and...
Article
Purpose The purpose of this paper is to extend the current literature on international entrepreneurial careers by employing the structural equation modeling (SEM) technique. It mainly aims at identifying determinants of international entrepreneurial intentions among young people and after their first employment experience in Lebanon. Design/method...
Article
Purpose This study aims to empirically examine how consumer privacy concerns (CPC) impact smartphone usage for financial transactions. The study also investigates the moderating impact of regulations on this action. Design/methodology/approach With the inputs from literature and related privacy theories, a theoretical model was developed. The mode...
Conference Paper
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Football has long transcended its state of being as a sport or activity, to evolve into a business that supports a complex and dynamic multi-billion industry. Never having lost its original identity, nonetheless, it still bears massive influence, far beyond the economic one, at the social and cultural levels, affecting and being affected by a multi...
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With the increasing post-massification of higher education institutions (HEIs), access-providing business schools (vs elite educational institutions) continue to rank at the bottom in terms of quality. This study defines and develops a measure of quality in the context of access-providing business schools in a developing country. Access-providing p...
Article
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Ubiquitous CRM (UCRM) enhances customer relationship management. It can sense customer needs and demands, to which firms can respond quickly. Therefore, UCRM helps to improve a firm’s agility. There is a growing interest among researchers and practitioners to understand how the adoption of UCRM impacts the sustainability of firms’ operations, but n...
Article
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Domestic robots, also known as companion robots or social robots, are physical humanoid robots. They connect with online platforms which enhance their functionalities, such as voice and emotion recognition, human facial recognition, along with other Artificial Intelligence (AI) related capabilities make them special. People’s perceptions of robots...
Article
Artificial intelligence (AI) can bring both opportunities and challenges to human resource management (HRM). While scholars have been examining the impact of AI on workplace outcomes more closely over the past two decades, the literature falls short in providing a holistic scholarly review of this body of research. Such a review is needed in order...
Article
The growing presence of new players – beside those belonging to the institutional and third sectors – committed to supporting social and environmental causes through innovative approaches and tools leads to the profile of a for-profit enterprise increasingly committed to the pursuit of social goals. In the paper, the authors focus their attention o...
Article
Purpose The purpose of this paper is to reveal the impact of dynamic managerial innovative capabilities on the competitive advantage (CA), financial performance (FP) and non-financial performance (NFP) of the health-care sector during the very turbulent Covid-19 pandemic period. The focus is on human behavior and personnel interaction in the hospit...
Article
Purpose This paper aims to assess the willingness of individuals living in coastal communities affected by climate change to financially support mitigation policies towards the preservation of marine ecosystems and fish resources and to identify the key drivers of their behaviour. Design/methodology/approach A survey was carried out involving 994...
Chapter
An understanding of the environment is important for the marketer. Social, technological, economic, political, and ecological factors can have a major impact on the firm’s opportunities and threats. Key social and cultural elements to consider are the redefinition of occupations, a societal trend toward postmaterialism, and major demographic shifts...
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Advertising represents the talking part of the dialogue referred to in ► Sect. 12.2. In practice, this process is much more complex, as is hinted at by the encoding/decoding model.
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The good or service as seen by the consumer constitutes much more than just a physical core product; all the intangibles that accompany the product form the package. The product audit is used to explore what this package comprises. The Ansoff Matrix looks at the four main growth strategies and demonstrates the increase in risk as a company moves fr...
Chapter
Marketing is a particularly practical business discipline. There may be many definitions of marketing, but all of them consider the customer to be the focus of decision-making, and all of them describe the dialogue between the producer and the customer—increasingly as it takes place in a global context. Marketing efforts vary, depending on the diff...
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In most organizations, the main marketing resource is the salesforce. This resource is qualitatively different than almost all other marketing activities because of its dependence on relationships between individuals. The role of the salesforce mainly covers prospecting, selling, and supporting.
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Remaining vigilant in changes in the diverse market environment is instrumental to proactively meet customers’ needs, wants, and expectations. In this chapter, we have first discussed environmental changes from the contexts of technological environment, financial environment, regulatory environment, societal environment, geopolitical environment, c...
Chapter
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Distribution comprises channels and supply chain management. Channels deal with institutional linkages such as retailers and wholesalers, whereas supply chain management addresses the processes underlying these linkages, such as warehousing, transportation, and inventory management, and connects them from the supplier to the end user. The objective...
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Markets can be defined in a number of ways, but for a marketer, the key definition is in defining who the customer is. Even so, there are different categories: (1) customers, (2) users, and (3) prospects. This categorization leads to the concepts of penetration and brand (market) share.
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Focus on the buyer is the key dimension of marketing and is what sets the discipline apart from all other business fields. The marketer must therefore understand how buyers come to the decision to purchase a product. This decision-making process is a complex one, both for consumers who are end users and for industrial buyers. For consumers, the pro...