Debasish Rout

AMITY BHUBANESWAR · ACADEMICS

The retail supply chain has become increasingly complex due to globalization, diverse consumer demands, and the need for ethical and sustainable practices. As retailers face growing challenges around transparency, traceability, and efficiency, blockchain technology has emerged as a transformative tool. This chapter, "An Analysis of the Role of Bloc...

In the rapidly evolving landscape of global supply chains, the integration of technology and innovation is pivotal to achieving sustainability goals. This paper, "Collaborative Innovation for a Sustainable Future: How Tech Partnerships Drive Supply Chain Sustainability," explores how emerging technologies and innovative solutions are transforming s...

This case study examines how Paradip Port successfully implemented a multi-modal logistics and port automation project, which resulted in a notable improvement in operational efficiency. One of the main ports in India, Paradip Port was having problems with traffic, sluggish cargo handling and ineffective logistics, which led to delays and increased...

Fostering sustainable company practices in today's quickly changing corporate world requires merging digital HR and marketing tactics. This essay examines the profound change made possible by the complementary use of marketing and digital HR technologies. Organizations may improve employee engagement, optimize operations, and create customized mark...

Fostering sustainable company practices in today's quickly changing corporate world requires merging digital HR and marketing tactics. This essay examines the profound change made possible by the complementary use of marketing and digital HR technologies. Organizations may improve employee engagement, optimize operations, and create customized mark...

This chapter looks at how well different teaching strategies can raise student achievement. The study tries to determine the best effective teaching tactics by contrasting online education, interactive learning strategies, and traditional lecture-based training. Students were randomly assigned to one of the three teaching modalities using a robust...

Celebrity endorsements has become a popular marketing approach in India, especially in FMCG sector with a significant influence on consumer behaviour. The purpose of this study is to analyse the impact of celebrity endorsements on consumer behaviour and sales using quantitative approaches. The study used descriptive statistics, correlation and regr...

The integration of artificial intelligence (AI) across organizational functions has emerged as a critical factor in enhancing performance and achieving strategic objectives. This research delves into the interdisciplinary applications of AI within Marketing, Human Resources (HR), and Finance, illustrating how AI technologies can be leveraged to opt...

The integration of artificial intelligence (AI) across organizational functions has emerged as a critical factor in enhancing performance and achieving strategic objectives. This research delves into the interdisciplinary applications of AI within Marketing, Human Resources (HR), and Finance, illustrating how AI technologies can be leveraged to opt...

Celebrity endorsements has become a popular marketing approach in India, especially in FMCG sector with a significant influence on consumer behaviour. The purpose of this study is to analyse the impact of celebrity endorsements on consumer behaviour and sales using quantitative approaches. The study used descriptive statistics, correlation and regr...

The rapid advancement of technology has profoundly transformed society, bringing about unprecedented benefits and challenges. This paper examines the ethical implications of technology, focusing on the multifaceted impact on privacy, security, equity, and human autonomy. As technologies such as artificial intelligence (AI), big data, and the Intern...

Marketing diversity is an important part of modern corporate strategy, highlighting the value of inclusive workplaces in attracting a larger customer base and enhancing brand image. Diverse and inclusive workplaces foster creativity and innovation by bringing together diverse viewpoints and experiences, which can result in more effective marketing...

Innovative soilless cultivation techniques like hydroponic farming have a lot of promise for solving agricultural problems with sustainability, yield, and resource efficiency. Using a thorough cost-benefit analysis, this study evaluates the economic feasibility of hydroponic systems by contrasting their initial setup costs, operational costs, and p...

In modern era of politics, the collaboration between celebrity and political campaigning has become pervasive. In this study the role of celebrity endorsement in political campaigning has been investigated in Indian context. This research explores how celebrity endorsements influence voter turnout, demographic engagement, and public sentiment. The...

This paper investigates how young people view body tattoos by examining a wide range of variables that affect their opinions and choices. Understanding the underlying motivations and societal forces behind the rising popularity of tattoos among young people is essential. The study uses a mixed-methods approach to collect data from a representative...

We never know who we're influencing, when, or why. "not until the present gets consumed by the future." in the words of stephen king, "we realise when it's too late." "Today's youth are not just following beard trends; they're embodying a cultural shift towards masculinity and self-expression."-a book called "the beard trend phenomenon: understandi...

This study explores consumer behaviour and preferences with relation to electric vehicles (EVs), with an emphasis on determining the critical variables affecting adoption rates and resolving related issues. Data was gathered and examined through an extensive survey to obtain an understanding of customer attitudes, worries, and expectations regardin...

The husband and wife doing two jobs has become the norm in today's expanding globe. Numerous studies conducted at the national and international levels show the negative effects of working parents' circumstances on the psychology of young and adolescent children, which can result in stress and sadness. In this study we tried to analyze adolescents...

A patent on an Artificial Intelligence (AI)-based Device to Check the Efficiency of Employees in an Organization outlines a system designed to monitor and evaluate employee performance using advanced AI algorithms. This device collects data on various aspects of employee activity, such as task completion rates, productivity patterns, work quality,...

Fast food has been ingrained in the lives of many people because it is affordable, quick, and practical. One of the several fast-food restaurants in Bhubaneswar is Kentucky Fried Chicken (KFC). This study analysed KFC's customer satisfaction levels in Bhubaneswar City. In order to conduct its examination, this study uses quantitative approaches. Th...

Among our favourite dishes to eat on the street are dahibara aloodum, singara-ghuguni, bara-tarkari, aluchop, piaji and other fritters, Masala muri, Chats, gupchup, chaula bara, mudhi aloodum, mudhi mangsa, chenachur mixture, chakuli ghuguni, thunka puri and among sweets rasagola, chhenapoda, rasabali, chhenajhili, chhena gaja, chhena rabidi, khaja...

Brand Loyalty is the consumer's conscious or unconscious decision, expressed through intention or behavior, to repurchase a brand continually. It occurs because the consumer perceives that the brand offers the right product features, image, or level of quality at the right price. Consumer behavior is habitual because habits are safe and familiar. I...

Internet and WWW have revolutionized the cyber-world to such an extent that men have become over-dependent on technology.

A beverage is any liquid item suitable for drinking and human consumption as defined by any standard dictionary. Most conventional beverages in any society is water and even in other nonconventional beverages water is main ingredient. Nonconventional beverages, otherwise called mouth watering items which are mostly region, society and culture speci...

This study aims at determining the academic performance of management students studying in Bhubaneswar. The sample consists of 490 students across various colleges in Bhubaneswar providing management courses MBA & BBA. The various factors that we have considered to determine student's performance are educational background, time spent on social med...

Smart phones have become a part and partial of human life. With increasing disposable income, availability of variety of brands of smart phones to choose from, today the consumer has many choices. This paper focuses on the factors affecting consumer decision while buying a smart phone. The factors we consider here in this paper are battery life & c...

ANOVA examines the means of various groups and identifies any statistically significant differences in the means. It can be viewed as an extended multi-group application of the t-test for two independent samples. Analysis of the variances is used to assess whether there are any significant differences in class means. This method is quite helpful in...

The identification of customer needs in relation to goods and services is a key component of contemporary marketing efforts. This is done by purchasing goods from suppliers through the transfer of ownership. Finding out what customers want, when they want, where they want, and for what price is the process that is ultimately aimed at achieving cust...

Most advertisers utilize celebrity endorsement as a marketing strategy in their advertising. Many firms are only well-known for their use of celebrities in their advertising. The spectator was forced to really consider our societal challenges via social marketing. Through a forceful advisory message, social advertising's main goal is to inform the...

Demand for sports utility vehicles (SUVs) continues to outstrip other sectors by a significant margin, having grown from a measly 15% market share two decades ago to accounting for over 40% of all domestic passenger vehicle (PV) sales. A decade ago, most people associated SUVs with large, clunky, diesel-powered vehicles with off-roading capabilitie...

The largest gold jewellery market in the world is located in India. Gold has merged into the Indian mentality and has become an indispensable component of Indian society. In India, gold jewellery is the most popular type and is in high demand since buying gold on auspicious events like festivals, weddings, and birthdays is seen as good luck. Due to...

Because of the constant technological development and innovation afforded by blockchain technology, the cryptocurrency market has been labelled as volatile. As fiat currency gave way to gold, many people believe that this may be the next step for humanity. Cryptocurrency is a digital currency developed for use as a common currency for exchange. To...

We understand that purchasing refurbished or new state-of-the-art electronics has become a major source of concern for both purchasers and environmentalists. We continue to take and utilize the planet's natural resources in unprecedented ways to create our technology. Organizations are more concerned as time goes on, about the circular economy as g...

Digital empowerment" is not a slogan; it is necessary for businesses to survive in today's excessively competitive environment. The pace at which Information Technology has grown in the last few decades has left our senior generations untutored and untrained. People who finished their education before the 90s are the major victims of this IT boom....

In the world of business, the competition is very high. Every firm, every corporation is in the race to win more and more customers as if they are in a war with one another where one organization attacks another with their strategies and other defends itself. As a world of red ocean where everyone is attacking one another and there's always danger...

Deliverance of quality service is a cornerstone stratagem that can be used to gain leverage to achieve a sustained competitive upper hand in the restaurant industry. The purpose of this study made is to shed light upon the effect that takes place upon customers and how those effects alter their loyalty which is based upon the service quality they r...

Human life is risky and uncertain. In the same way future is also non-committal. But still, we think of future and future of our family with respect to financial security, balanced life, and a manageable livelihood. There comes the role of investment and investment does not include only future but sacrifice of some of the present aspirations. We in...

Particularly for newspapers, the modern era is turbulent and full of changes as more news sources migrate to online services. Print media is gradually becoming a dinosaur's method of information gathering, but are news stories in internet media more trustworthy and believable than those in printed media? The conformists and the revolutionaries have...

Newspapers are a gold mine of information. The most popular and significant source of information for all of us is newspapers. Everyone read it, from upper class to the middle class, male and female. Although there are other daily newspapers in our nation, like Times of India, The Hindu, Indian Express, and there are many regional newspapers. In Od...

Like making mountain out of a mole hill, if right form of advertising is done, we can make small things larger and put it in the right perspective in front of a customer. The customer will be so fascinated with the advertisement, that he will not get scope to realize that he has been completely bowled over. But it is a different thing that some ads...

Finding and analyzing the reasons of cultural differences with respect to culinary habits of different regions is one of the primary components of research into people's taste of different food items. This topic is of great importance in the pursuit of specific affinities towards food items. Grasping people's likeness towards different food items a...

Coronavirus has become a colossal concern for the Planet. The social and monetary effect of COVID-19 pandemic will be sweeping and wrecking for all. In this internationally associated world, each nation will get affected by the destruction brought about by the pandemic. When the pandemic is eradicated, we will likely see another world, another voca...

India is a country known for its lavish treatment to all visitors, no matter where they come from. Its visitor-friendly traditions, varied life styles and cultural heritage and colorful fairs and festivals hold abiding attractions for the tourists. The other attractions include beautiful beaches, forests and wild life and landscapes for eco-tourism...

The purpose of the paper is to investigate different intentions of merger in Indian banking industry. This consolidates various pieces of bank consolidations. It similarly ponders pre and post consolidation budgetary execution of solidified deals with a record with the helpers of financial boundaries like, Gross Profit edge, Net Profit edge, workin...

Covid-19 is an unprecedented situation which has befallen on the mankind effecting everyone in the nook and corner of this world. Nobody had expected the seriousness of this pandemic condition where everything would come to stand still. The situation has risen to such a condition that everyone locked them up in their homes and animals started roami...

Supply chain management (SCM) has become a critical component of business achievement. SCM is viewed as quite possibly the main improvement region to meet the prerequisites of globalization. Effective and reasonable supply chains lead to stable organizations and divided connections among asset suppliers, makers, processors, dealers, and retailers....

Gamification is the application of different mechanism of game, game-design elements, game nodes and game principles in non-game contexts. It can be described as a set of principles and processes used to solve different problems by implementing or applying the properties and characteristics of game mechanics and elements. Normally, Gamification use...

Lockdown was imposed as a restrictive strategy which aimed to lessen social interaction as a best weapon to beat the corona virus. The pandemic inherent lockdown has clearly left a footprint on the living habits of human beings and their lifestyle. A cross-sectional, observational study with systematic probability sampling with sample size 187 was...

Media is term which simply means mass communication via various methods such as broadcasting, publishing and through the internet. Media is believed to be the fourth pillar of democracy after the legislative, executive and the judiciary. Media today not only brings us information and facts, but it also moulds our perceptions and our thinking and ju...

Electric vehicle (EV) is the solution for reducing greenhouse effect with the improvements in the areas of power electrics, energy storage & support. The plug in hybrid electric vehicle (PHEV) provides competitive driving range & fuel economy compared to internal combustion engine. An overview of the present status & future trends in electric vehic...

With the technological progress and the presence of a vast number of techno-phillic people, Bhubaneswar has become a dream market for the sellers of different kinds of electronic gadgets. It is on the verge of undergoing a huge digital revolution. The Launchpad is perfectly set up as Odisha, led by Bhubaneswar has been featured among the top 10 sma...

The eating habits of people and the cooking style of people using different ingredients are changing day by day. In earlier days people were not aware of the different styles, ambiences of lightings, colour, interior decoration etc. they only cared about the food quality. Nevertheless, the trend has changed to a great extent. Bhubaneswar, the capit...

Due to advancement of economies in the world, it can be observed the way that the service industry is growing than any other sectors. In opposite, the productivity and the service quality in this sector is by all means declining. So, planning quality service design is considered as a significant point in service sectors. The present consumers look...

The main aim of this exploration is to find out the perception of consumers of Bhubaneswar towards local brands and national brand purchases with respect to certain factors. The superiority and inferiority of these brands in the eyes of the consumers have been found in this exploratory study. Consumers in Bhubaneswar have a lot of accessibility to...

Supply chain and logistics are the backbone of a country's industrial growth. Almost 90% of the survival of industries depend on these two important operation processes. Efficient transportation and cost-effective flow of goods are the keys to the rapid movement of goods and services across the borders and states. However, the biggest challenge the...

The increase in the disposable income, changing consumer behaviour of the Great Indian Middle class has given a big fillip to the fast food industry in India. People from all demographic profiles like age, sex, income group, family, and region are happily taking food in these street fast food centres along with their family, friends, peers, associa...

In this cyber-era, connectivity with all in every aspect is the need of the hour. Information is very crucial in today's world, and if we do not update ourselves then this ruthless world will grind us. How can we update ourselves? How everyone and every information will be at the tip of the finger? The answer is the portable devices and smartphone...

Buyer behavior is about the actions that buyers take on while buying some goods. Marketers must understand how buyers take their buying decisions while buying. This is a study of buyer behavior, ascertaining the factors that influence the choice of buyers in buying consumer products & durables. We have taken factors like ISI and AG mark, loyalty, o...

Customer Relationship Management (CRM) is presently one of the popular topics in the area of business strategy, information technology and marketing management. Firms that enclasp CRM, seek to provide accordant and personal customer service over time and across multiple touch points. Apparently, the hotel industry, with its focus on customer servic...

This study examines the underlying power of service quality influence on passengers' satisfaction in airline transport. The study observes which factors have a positive influence on satisfaction. The findings of this study are supported the analysis of a sample of 106 respondents. The general objective of the study was to find out important factors...

Since time immemorial people are attracted towards things that dazzle them, fascinate them and the fascination for this is so intense that they try to find glamour in every aspects. Shops, stores, markets are one among them. This led to the replacement of small and medium brick and mortar stores with shopping malls, complexes etc. A shopping mall i...

Today's world is characterized by busy schedules in both professional and personal life. People are so much immersed in these two worlds that they have become literally robots. Hardly have they time to think about themselves. Out of these mundane schedules, some try to find time to give a break by entertaining themselves along with friends, familie...

Today's world is characterized by busy schedules in both professional and personal life. People are so much immersed in these two worlds that they have become literally robots. Hardly have they time to think about themselves. Out of these mundane schedules, some try to find time to give a break by entertaining themselves along with friends, familie...

Internet and WWW have revolutionized the cyber-world to such an extent that men have become over-dependent on technology.

With the advancement of technology and people becoming tech-savvy, Bhubaneswar market has become cosmopolitan as far as electronic gadgets are concerned. People have become exposed to the cyber-environment and have become more and more risk takers and early adapters. The buying behavior is so dynamic that people are least bothered about price if th...

With the advancement of technology and people becoming tech-savvy, Bhubaneswar market has become cosmopolitan as far as electronic gadgets are concerned. People have become exposed to the cyber-environment and have become more and more risk takers and early adapters. The buying behavior is so dynamic that people are least bothered about price if th...

Today, awareness of paint and its use is moderately high, which ought to be an extraordinary impetus for the paint business. This study was conducted to examine the Berger Express Paint in new Era. A sample of 50 people was taken in and around Bhubaneswar using a convenient and random sampling method. The age range varied from 20 to 33 years. A sel...

The paper tries to analyse factors associated with successful social entrepreneurship, particularly with social entrepreneurship that leads to significant changes in the economic, social, cultural and technology contexts for poor and marginalised groups that lead to social transformation. The impact of social transformation on these factors is calc...

The dynamics of admissions to professional institutes has become intensely complex in recent years due to the proliferations of professional colleges and universities in the state of Orissa. As the nature of the environment grows more competitive, the role of marketing, previously non-existent in most institutes, has grown significantly. One of the...