Debabrata Talukdar

Debabrata Talukdar
University at Buffalo, The State University of New York | SUNY Buffalo · School of Management

BS (Mechanical Engineering), MS, PhD

About

67
Publications
31,374
Reads
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3,955
Citations
Citations since 2016
15 Research Items
2043 Citations
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2016201720182019202020212022050100150200250300350
2016201720182019202020212022050100150200250300350
Introduction
Debabrata Talukdar currently serves as a Full Professor at the School of Management, University at Buffalo, The State University of New York. His primary research expertise is in the areas of Applied Economics and Statistics, with particular focus on Behavioral Economics and Development Economics. His central research interests include topics of public policies and business strategies as they relate to market provisions and consumptions of both public and private goods/services.

Publications

Publications (67)
Article
Full-text available
Background At a country level, population obesity prevalence is often associated with economic affluence, reflecting a potential adverse outcome concomitant with economic growth. We estimated the pattern and strength of the empirically observed relationship between national income and adult obesity prevalence, and the moderating role of countries’...
Preprint
Full-text available
At research-oriented business schools, a central focus of deliberations on any promotion and tenure (P&T) case is on the publication portfolio of the involved faculty. As such, very helpful information in guiding such P&T deliberations is how does an individual faculty’s publication portfolio compares against her disciplinary academic peers on key...
Preprint
Full-text available
At research-oriented business schools, a central focus of deliberations on any promotion and tenure (P&T) case is on the publication portfolio of the involved faculty. As such, very helpful information in guiding such P&T deliberations is how does an individual faculty’s publication portfolio compares against her disciplinary academic peers on key...
Preprint
Full-text available
At research-oriented business schools, a central focus of deliberations on any promotion and tenure (P&T) case is on the publication portfolio of the involved faculty. As such, very helpful information in guiding such P&T deliberations is how does an individual faculty’s publication portfolio compares against her disciplinary academic peers on key...
Article
Free full-text downloads till June 11, 2018, from this link: https://authors.elsevier.com/c/1Wwu1,6yxD6jTK With Africa’s urban transition underway, housing is a formidable challenge. Housing shortfalls and continued slum growth are consistently forecast. But what kinds of housing do current residents occupy? Do owners have better quality housing...
Article
The UN notes that the current global slum population of nearly one billion not only reflects ‘‘a rather unacceptable contemporary reality, but one whose numbers are continuously swelling.” Not surprisingly, its latest global development priorities, announced through its Sustainable Development Goals agenda in 2015, emphasize addressing the slum cha...
Article
The received wisdom, reflected in popular marketing textbooks, is that featuring deeply discounted items will generate additional store traffic for retailers that in turn will lead to increased sales and profits. However, there is surprisingly little systematic evidence about the impact of these deep discounts on aggregate store traffic, sales, and...
Article
Full-text available
We examine why a firm takes specific competitive action in non-market and resource market spaces, particularly when it perceives threats from informal and foreign competitor groups, respectively. We address this question by combining insights from competitive rivalry, strategic groups, and non-market strategy literatures in an emerging economy cont...
Article
In this paper, the authors investigate whether a Wal-Mart supercenter entry engenders differential effects on competitive draws across different product categories and across distinct groups of brands within a product category sold at incumbent supermarkets, and if so, how. They use data from a natural field experiment created by openings of Wal-Ma...
Conference Paper
Extant research on competitive actions largely focuses on those in product market space, and there is a paucity of studies that examine why and how a firm takes specific competitive actions in non-market and resource market spaces when it perceives threats from different competitor groups. The present study examines this question in an emerging eco...
Article
In this study, we explore three key dimensions (price search, human capital and perceived benefits) for their roles as influencers of market mavenism behavior by consumers. We also investigate the effect of market mavenism on several managerially relevant and observable market outcomes, such as cross-store price savings and deal proneness are explo...
Article
Firms invest in technology to increase productivity. Yet in emerging markets, where a culture of informality is widespread, information technology (IT) investments leading to greater transparency can impose a cost through higher taxes and the need for regulatory compliance. The tendency of firms to avoid productivityenhancing technologies and remai...
Article
Do store brands aid store loyalty by enhancing store differentiation or merely draw price-sensitive customers with little or no store loyalty? This paper seeks to answer this question by empirically investigating the relationship between store brand loyalty and store loyalty. First, we find a robust, monotonic, positive relationship between store b...
Article
Armed with improved targeting technology, firms are increasingly interested in optimizing their advertising dollars through consumer segment-specific targeting, particularly while introducing new products. That task becomes especially important in markets with distinct consumer segments – the early market and the main market – that affect each othe...
Article
Our understanding of settlement conditions and the nature of poverty across urban slums is limited. Using three simple frameworks, we create a meso-level portrait of poverty and living conditions in the slums of Dakar, Senegal and Nairobi, Kenya. While slum residents in both cities share the challenge of monetary poverty, their experience diverges...
Article
Full-text available
Current branding literature investigates the spillover effects and extension effects due to the introduction of product extensions. However, no study so far has evaluated the aggregate market impact of these effects across different brand development strategies or accounted for the strategic decision to introduce the extension. It is important to e...
Article
Full-text available
Retail pass-through has been extensively analyzed analytically and empirically, and recent empirical work has stressed the importance of appropriate methodology and data for inferring correct retail pass-through. However the literature on retail pass-through has interpreted ‘pass-through’ as being confined to a specific product category, and only t...
Article
The authors integrate research on impulsivity from the psychology area with standard economic theories of consumer demand to make novel predictions about the effects of market price changes on consumers' food consumption behavior. The results from multiple studies confirm that consumers exhibit undesirable asymmetric patterns of demand sensitivity...
Article
Developing markets are a challenge for researchers who study them and for governments, business leaders, and citizens who strive to improve the quality of life in them. The limitations of the dominant development paradigm coupled with the need to focus on consumers provide tremendous opportunities to engage in truly transformative research. Toward...
Article
Global marketing managers are interested in understanding the speed of the new product diffusion process and how the speed has changed in our ever more technologically advanced and global marketplace. Understanding the process allows firms to forecast the expected rate of return on their new products and develop effective marketing strategies. The...
Article
Using data from 3,715 slum households in Nairobi and Dakar, we find living conditions for tenants are worse than for owners, although tenants pay significant rents. Compared to Nairobi, both nominal rents and living conditions are higher in Dakar. Despite differences in respective slum rental markets, determinants of rent in both cities are strikin...
Article
Full-text available
Purpose This study aims to examine the factors that drive consumers' trial and repeat purchases of cobranded extensions, and the amount of spillover effects on host and ingredient brands. Design/methodology/approach The analysis uses a comprehensive consumer transaction dataset that includes the actual introduction of four cobranded extensions. Th...
Article
In this paper, we consider a newsvendor problem commonly encountered in retail stores that cater to budget-sensitive shoppers. The newsvendor sells multiple products, and in addition to determining order quantities must also determine the selling price of each product sold. The demand for each product is of a stochastic nature and depends on the de...
Article
Full-text available
Increasing attention to global poverty and the development of market-based solutions for poverty alleviation continues to motivate a broad array of academicians and practitioners to better understand the lives of the poor. Yet, the robust perspectives residing within consumer research remain to a large degree under-utilized in these pursuits. This...
Article
Closely following the analysis approach used for similar studies in the economics and finance literature, we present the first study to examine if there exists an empirical regularity in the bibliometric patterns of research productivity in the organizational behavior (OB) and human resource management (HRM) literature. Our results present strong e...
Article
In any academic discipline, published articles in respective journals represent “production units” of scientific knowledge, and bibliometric distributions reflect the patterns in such productivity across authors or "producers." We use a comprehensive data set from 11 leading marketing journals to examine if there is any empirical regularity in the...
Article
In any academic discipline, published articles in respective journals represent “production units” of scientific knowledge, and bibliometric distributions reflect the patterns in such outputs across authors or “producers.” Closely following the analysis approach used for similar studies in the economics and finance literature, we present the first...
Article
Past research has found evidence of the existence of a significant digital divide among various socio-economic segments in terms of Internet access and usage. In this research, we use two annual (2002 and 2008) cohorts of demographically representative national random samples to investigate the relative levels of digital divide along the typical so...
Article
Summary Using households rather than enterprises as the analytical unit, this study of 1,755 households in Nairobi's slums reveals that informal household microenterprises are indeed helping offset poverty. Microenterprises are helping households that are, a priori, more likely to be poor. Better microenterprise performance is associated with certa...
Article
Extreme cherry pickers are customers who seek price deals and excessively avail themselves of deep discount offers, which generates negative profits for retailers. This study uses market transaction and primary consumer survey data to provide insights into the determinants, prevalence, and profit impacts of such behavior in the frequently purchased...
Article
We develop a model that jointly optimizes a retailer's decisions for product prices, display facing areas, display orientations and shelf-space locations in a product category. Unlike the existing shelf-space allocation models that typically consider only the width of display shelves, our model considers both the width and height of each shelf, all...
Article
In this paper, we empirically evaluate three different types of brand development strategies – line extensions, brand extensions, and cobranded extensions through spillover effects on existing parent brands and success of the extensions. We model the two sources of endogeneity while measuring these effects at the aggregate level using market data –...
Article
Armed with improved targeting technology, firms are increasingly interested in optimizing their advertising dollars through consumer segment-specific targeting, particularly while introducing new products. That task becomes especially important in markets with distinct consumer segments—the early market and the main market—that affect each other's...
Article
Full-text available
In this paper the authors compare indicators of development, infrastructure, and living conditions in the slums of Dakar, Nairobi, and Johannesburg using data from 2004 World Bank surveys. Contrary to the notion that most African cities face similar slum problems, find that slums in the three cities differ dramatically from each other on nearly eve...
Chapter
In The Challenge of Slums the United Nations Human Settlements Programme (UN-Habitat, 2003) estimates that 870 million people in developing countries lived in urban slums in 2001. It also estimates that if present trends continue unchecked, the number of slum residents will grow to approximately 1.43 billion by 2020. The influential development tar...
Article
This research undertakes a carefully designed and detailed empirical study to gain insights into (1) the extent of price differentials between wealthy and poor neighborhoods; (2) what induces such differentials, especially the nature and intensity of competitive environments, including mass merchandisers like Wal-Mart; and (3) their relative impact...
Article
Summary This study of 1755 households in Nairobi's slums challenges the conventional belief that slums offer low-quality low-cost shelter to a population that cannot afford better standards. In Nairobi, slums provide low-quality but high-cost shelter. Although slum residents pay millions of dollars in rents annually, and better quality units comman...
Article
Full-text available
Price promotions are pervasive in grocery markets. A household can respond to price promotions by effective cherry picking through (1) spatial price search across stores and (2) temporal price search across time. But extant research has only analyzed these two dimensions of price search separately; thus they under-estimate both the consumer respons...
Article
Full-text available
Using three cohorts of data from field surveys of new car buyers in 1990, 2000, and 2002, this study seeks to determine how the Internet fits into patterns of information search for recent car buyers. We believe that our study provides the most complete analysis to date of how the Internet is being integrated with other product information sources....
Article
Promotion is a key and pervasive strategy used by retailers to attract customers to their stores and improve the performance of the stores. At the same time, evaluation of the effect of such promotions on store performance, while important, requires analyses on multiple criteria (like traffic, sales and profit) and at multiple levels (like aggregat...
Article
The contribution of this research lies in the use of real-world data to test several hypotheses about the role of two signals—sequels and advertising expenditures—in the motion picture industry. The authors analyze the data with a dynamic simultaneous-equations model of the drivers and the interrelationships of the behaviors of movie audiences, stu...
Article
Full-text available
Compared with the non-poor, just how inadequately are the urban poor served by the public utilities and private water providers? Based on a survey of 674 households, this paper examines current water use and unit costs in three Kenyan towns and also tests the willingness of the unconnected to pay for piped water or improved kiosk service. By examin...
Article
Approximately half of the world's current population lives in poverty, and more than 90% of those people live in developing countries with limited access to basic social and economic amenities. Mired in such widespread poverty, developing countries thus appear to offer little opportunity for the traditional role of marketing to facilitate the monet...
Article
The authors empirically test the veracity of the consumption convergence hypothesis for emerging markets (EMs): the hypothesis that through social influences on individual consumers resulting from global integration, and exposure to the United States (U.S.), consumption levels in EMs converge toward U.S. consumption levels. Drawing upon psychologic...
Article
Full-text available
We investigate the relationship between a household's store brand patronage and store patronage through its impact on store revenues and profits. The nature of the relationship will help answer the question: Do store brands contribute to greater store differentiation or to greater price sensitivity in the market? Our results show support for the st...
Article
This research investigates how consumers form an overall store price image (OSPI) of grocery stores. Whereas prior research on this topic has explored the influence of the number of products offered at lower prices and of the magnitude of such price reduction, this study addresses the following two questions: How do the (lower) prices offered on di...
Article
Using data from surveys of automobile buyers collected in 1990 and 2000 in a natural experiment setting, the authors study the determinants of use of the Internet as a source of information on automobiles, its impact on the use of other sources, and its impact on total search effort. The results indicate that the Internet draws attention in approxi...
Article
How does the nature of enterprise ownership affect the environment in an economy? Conventional wisdom and theoretical conjectures are split on this important question. In this paper we estimate a reduced-form, random-effects model using data from 44 developing countries over nine years (1987–95) to study for any systematic empirical relationship be...
Article
A model of demand for the Internet and other information sources is presented that treats the Internet as a production factor employed in producing benefits of search. Based upon the premise that the Internet is most efficient at providing information about functional attributes and price, several propositions are developed about its use and its im...
Article
As firms jockey to position themselves in emerging markets, firms need to evaluate the relative attractiveness of market expansion in different countries. Since the attractiveness of a market is a function of the eventual market potential and the speed at which the product diffuses through the market, a better understanding of the determinants of m...
Article
Full-text available
A comprehensive theoretical framework for understanding consumers' information search behavior is presented. Unlike previous research, our model identifies not only what factors affect consumers' search behavior but also how these factors interact with each other. In particular, the model emphasizes the effect of prior brand perceptions on the sear...
Article
Typescript (photocopy). Thesis (Ph. D.)--University of Rochester. William E. Simon Graduate School of Business Administration, 1996. Includes vita and abstract. Includes bibliographical references (leaves 109-114).
Article
Full-text available
ACKNOWLEDGMENTS Weare grateful to Alain Locussol for his advice on the study, Munguti Katui-Katua for leading the survey teams in the field, and Japheth Mbuvi for facilitating the fieldwork. Wethank Catherine Revels, Vijay Jagannathan, Richard Verspyck, and Jonathan Halpern for their comments,and Vimalanand Prabhu and Madhu Raghunath for providing...

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Projects (6)
Project
Empirical research to understand patterns of research productivity and performance metrics in business management disciplines.