Dean Grey

Dean Grey

About

18
Publications
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Publications

Publications (18)
Preprint
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AI and Machine Learning for social media platforms
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Most apps are abandoned within the first 90 days; in fact, apps lose 80% of their users by that time and even more striking is the fact that 50% of all users who uninstall an app do so in the first 4-5 days. Another sobering statistic is that half of all apps are abandoned after only 10 logins. Successful apps are those that do an excellent job of...
Research
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Skylab is one of the world's most robust, white-labeled social media engagement platforms and was created to leverage the principles of the science of engagement. Its scientific foundation seamlessly integrates and operationalizes the research findings from such disciplines as cognitive-social learning, self-reinforcement and psychological gamifica...
Research
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Preprint
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Review of Skylab USA's apps retention rates compared to global app retention data
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Describes how Skylab USA adapts SDT and Contextual Gamification to help competitive athletes be successful
Preprint
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Explains how Skylab USA has adapted SDT and Contextual Gamification to enhance the performance of its planets (business units) that focus on exercise and fitness

Projects

Projects (2)
Project
Show that Julian Rotter's law {BP = f(E, VR)} and Bandura's laws of self-reinforcement and modeling (and especially Reciprocal Determinism) are still relevant today and can be used as theoretical constructs to explain high levels of user engagement on social media sites. A primary focus of the research include objectively measuring the effects of cognitive social learning and Rotter's theory of self-efficacy in designing successful gamification strategies used to drive higher levels of engagement.