Davood Feiz

• Semnan University

Committing to sustainability in all its dimensions is crucial in port operations. This commitment enhances stakeholder perceptions and supports branding efforts that integrate sustainability strategies. Sustainable branding is increasingly critical for all industries seeking a competitive advantage in global trade; thus, this research aims to const...

With the growth of the activities of companies in the context of social commerce, the participation of customers in the design and production of products and services of brands has increased a lot. But this does not mean that their participation is always accompanied by positive results, rather, in some circumstances, the participation of customers...

Objective: Knowledge-based companies are not able to develop innovation alone due to their complex and non-linear nature of the innovation process. They are highly dependent on external actors to improve their innovation capabilities, and thus they create innovation ecosystems that expand their boundaries. The innovation ecosystem is a fluid and mu...

Purpose This study aims to reach a perception of the advance of research on deviant organisational behaviours. Design/methodology/approach This research has been done through the text mining method. By reviewing, the papers were selected 360 papers between 1984 and 2020. Based on the Davis–Boldin index, 11 optimal clusters were gained. Then the ro...

Objective: Along with the evolution of customers' experience of the brand, the importance of the type of interaction between customers and the brand increases, because just as customers can use the potential of their brand knowledge and skill in creating brand value, if they are dissatisfied with it, They can destroy brand value. Therefore, it is n...

Store traffic and customer traffic flow are one of the factors affecting the store performance. By recognizing customers’ movement patterns within the store, companies can design interior layouts for the store, which can increase buyers' traffic, average transaction value, and profitability. In this study, the capacity of sections (stairs, special...

The purpose of this study was to develop a model for strategic agility in relation to sustainable production boom in automotive industry. The present study seeks to increase the flexibility of industries and enhance accountability in a turbulent environment .The research method is qualitative and is based on the theory of grand theory. Semi-structu...

Objective: Due to the numerous and diverse food industry companies in Iran, the packaging industry is regarded as a stimulus and empowering force for the economy as well as a driving force for the development of domestic production, increase in the exports, improvement of the economic situation of the society, employment, and increase in the nation...

An important issue for organizations in today's world is the change of a sustainable and predictable environment to a complex and dynamic one. Therefore, what has become an important concern for managers of high levels of organizations in such a complex and dynamic environment is the selection of appropriate strategies and its application in the or...

One of the new topics that has attracted the attention of researchers in recent years is neuro-marketing. The purpose of the present study is to achieve an insight into the progress of studies on neuro-marketing through review of scientific articles in this field with methodology text-mining. A total of 394 articles were selected between 2005 and 2...

Purpose The strategic importance of brand identity management has been emphasized in the brand management literature, but studies that examine brand identity sub-components effects on customer resilience to negative information are very few. In this regard, this study aims to examine the effect of brand distinctiveness and prestige as sub-component...

Main purpose of current research is to investigate effect of ambidexterity on sustainable balanced performance in knowledge-based companies active in the field of biotechnology and advanced medicine system in Tehran province. Research has attempted, through providing a scientific answer to the hypotheses, to improve sustainable balanced performance...

Main purpose of current research is to investigate effect of ambidexterity on sustainable balanced performance in knowledge-based companies active in the field of biotechnology and advanced medicine system in Tehran province. Research has attempted, through providing a scientific answer to the hypotheses, to improve sustainable balanced performance...

Purpose The purpose of this paper is to investigate the effect of brand experience on brand equity dimensions in the perspective of customers (including brand identification, physical quality, staff behavior quality, brand awareness, ideal self-congruence and life style-congruence) on brand satisfaction and loyalty in Iranian banking industry. Des...

The aim by present study is to examine the impact of marketing innovation and market orientation on brand performance to mediating role of brand management system. Present study is an applied study in terms of purpose and in terms of collecting data it is regarded as a descriptive survey. Correlation of variables was investigated by using Pearson c...

Some studies have focused on identifying the factors affecting the selection of medical tourism destinations with regard to different types of treatment. But less attention has been paid to factors affecting individuals’ travels to Iran for sex reassignment surgeries (SRS). There is a research gap with regard to this niche medical tourism market in...

A lack of transparency in the hotel ranking system presents a serious problem for the tourism industry. In the last two decades, information technology has gone beyond traditional limitations of time and space and significantly influenced human life. People around the world can visit the tourism websites to survey and select various scenic spots an...

This study examines the relationship between management factors, market orientation, competitive strategy and business performance at restaurants and fast food franchises in Tehran. The population of this study consisted of 150 restaurants and fast food franchises in Tehran. Data was collected by standard questionnaire and to check its validity, co...

Brand competitiveness is one of the important issues emphasized in management and marketing literature in recent years. In today's world, the development of food industry market from one hand and increase in competitiveness among firms and customers' expectation on the other hand, has persuaded food companies to create a strong brand in today's com...

Today, brand competitiveness is among those issues which has received much attention among researchers and scholars in economy and has been touched upon as a means to achieve desired economic growth and sustained development. In today’s world, the development of food industry market from one hand and increase in competitiveness among firms and cust...

The purpose of current research is to study the effect of knowledge sharing on the psychological empowerment of faculty members considering the intermediary (mediating) role of organizational memory in Semnan University. To study research variables, three standard questionnaires were distributed among 334 faculty members of the studied sample. Stru...

Nowadays knowledge has been enumerated as a valuable and important source in libraries. Knowledge sharing among employees is necessary for libraries' survive and goal achievement. On the other hand, empowerment of people with high moral are an important factor in libraries' survival and life. In other words, the importance of human resources is far...

Introduction: Nowadays, in the present condition of high competition among hospitals they strive to maintain and increase their market shares; however, some hospital managers are not informed about the factors influencing their brand equity and the mechanism by which they could manage the brand to enhance their positions in the minds of patients. T...

It is essential for organizations to understand and manage salespeople's emotions. By controlling the effects of emotions on job, management can promote and enhance its sales force. However, the literature on salespersons' emotions has been largely overlooked. This paper establishes an integrative work emotions process model to better understand th...

Purpose – This paper aims to develop a framework for competitive advantage by systematic quantitative methodology based on resource-based view and dynamic capability theory. Strategic agility was used as a dynamic capability. Design/methodology/approach – Data were collected from a survey aimed at manufacturing companies from five manufacturing in...

Participation in online social networking sites can be conceptualized as a social objective measures. Using online social networks and information collection from sites can affect purchasing behavior. Consumer cognize their friends' buying decisions more valuable to the anonymous' decisions and trust them more. This Study examine the impact of inte...

In today's market, have a good idea about their experience plays an important part in the success of the organization. In today's highly the insurance companies have recognized and embraced the concept of offering experiences brand across various channels beyond new launches and lower prices. To manage the experiences brand, the insurance companies...

In the recent years, most of the companies believe in the brands of their product/services and brands equity as the most valuable asset. The purpose of this study is to reach to the measures of customer-oriented brand equity in the insurance industry. The basic framework of the study has been reached according to literature review and then the fram...

Today, brand discussion is highly paid attention by companies and market agents. Different factors impact on brand and, as a result, increase in sale and profit including customers’ loyalty to brand. Present paper aims at studying the impact of brand experience, trust and satisfaction on brand loyalty to Barez Tire Company in the city of Kerman as...

Today, brand discussion is highly considered by companies and market agents. Different factors such as customers’ loyalty to brand impact on brand and the increase in sale and profit. Present paper aims at studying the impact of brand experience, trust and satisfaction on brand loyalty to Barez Tire Company in the city of Kerman as well as providin...

Brand extension has become a famous strategy for many companies since many years ago. Its success depends on acceptance and evaluation of consumers about brand extension. In this study, according to the crucial role of the brand, we analyze the role of brand equity on Evaluating Consumers’ Attitude towards Brand Extension of Barez tire in the city...

Quality function deployment (QFD) is one such extremely important quality management tool, which is useful in product design and development. Traditionally, QFD rates the design requirements (DRs) with respect to customer requirements, and aggregates the rating to get relative importance score of DRs. An increasing number of studies emphasize on th...

Nowadays, Internet advertising has a great potential in increasing customer's purchase intention. According to the literature, involvement significantly influences customer's online behavior and purchasing process; however, much of the present literature concentrates on independent and/or dependent effect of involvement on online shopping. This stu...

Purpose – In recent years, increasing competition in communicational network of Iran has led to attracting more attention to marketing and particularly, advertising activities. The aim of this paper is to examine the effect of TV advertising appeals of communication companies (in this study, MTN Irancell Company) on customers' attitude towards thei...