David Wagner

• Professor
• Professor at Munich Business School

The adoption of social software brings about a plethora of socio-technological changes for organizations. A still largely unresolved challenge is to develop a better understanding of the consequences for leadership. To address this challenge, we first develop the notion of leadership 2.0, delineating it from previous leadership approaches. Then, we...

Purpose – The purpose of this paper is to outline the potential of information technology, particularly social media and their affordances, in supporting knowledge creation within organizations. Design/methodology/approach – This is a conceptual paper which integrates the literature on both knowledge creation and social media. Findings – Social m...

Along with the increasing popularity of social media and online communities in many business settings, the notion of online community health has become a common means by which community managers judge the condition or state of their communities. It has also been introduced to the literature, yet the concept remains underspecified and fragmented. In...

Purpose: The purpose of this paper is to explore and illustrate how organizations may use online communities strategically in order to adapt to a changing business environment, specifically from a dynamic capabilities perspective. Design/methodology/approach: The paper presents empirical evidence from three cases. Findings: Online communities may...

This article analyses the role of esports for sponsors and sport clubs in the context of their marketing activities. We start by positioning esports in the domain of sport technology, innovation, and entrepreneurship. Then, we examine foundations of the esports industry, including an analysis of the most relevant stakeholders in the ecosystem, and...

Im Zentrum dieser Arbeit steht die Rolle von Communities in modernen Organisationen und insbesondere die Messung ihres Erfolgs. In diesem Zusammenhang führen wir „Online Community Health“ als Konzept ein, das einen nachhaltigen Blick auf die Entwicklung einer Community erlaubt. Die Kombination verschiedener Dimensionen (Inhalte, Interaktivität, Atm...

This chapter investigates the paradigm shift in corporate communications strategy in the German automotive industry and proposes a new model, the Content Flow Model. To do so, structured interviews with 13 selected corporate communication experts were conducted. The study is based on the PESO model, which is commonly used by communication researche...

An abundance of individual cases have explored and explained the Digital Transformation and, ultimately, proven its capability to create new value propositions. Moreover, various meta-studies have provided us with classifications and frameworks to synthesize existing knowledge on the topic. Yet, there is a lack of studies integrating industry-speci...

Research on brand communities has burgeoned over the past 2 decades. Today many, if not most, sport organizations are entertaining dedicated brand communities. This article traces the development of community thinking in the field of sport management and marketing. Key articles on brand communities in leading journals in the field are identified, r...

In this chapter, we make a case for the plurality of conceptual understandings as a constructive element in achieving theoretical progress in the field of research on dynamic capabilities. For this purpose, former members of the doctoral program on „dynamic capabilities and relationships “share their stories of how they came to understand dynamic c...

The field community management has been growing steadily over the past years. It has become a central pillar of many digital transformation initiatives. The rise of the discipline has been accompanied and driven by a number of professional organizations – usually on a national level. While these professional organizations often have significant imp...

Cloud computing has become an important part of IT infrastructure for both small companies and large enterprises over the last years. More organiza-tions than ever consider it an enabler for their efforts in making IT more ag-ile, reducing operating costs and gaining access to new technologies that will give them an edge over their competitors. In...

In diesem Kapitel werden das Instruktionsdesign und die technische Umsetzung des MOOCs Human Resource Management in the Digital Age im Detail beschrieben. Auf Basis der Evaluationsdaten sowie der Erfahrungen bei der Durchführung des Kurses lässt sich zusammenfassen, dass das Instruktionsdesign, welches neben inhaltlichen auch soziale und konstrukti...

This paper reports the experiences from the implementation of a Small Private Online Course in Management Education which has been designed to support learner engagement and promote digital competency. We describe the instructional design in detail, present some exploratory findings from a mixed-methods course evaluation and reflect on the lessons...

In diesem Beitrag diskutieren wir die Bedeutung von Social-Media- und Community-Management in der digitalen Transformation. Wir argumentieren, dass Social Media und Online Communities wichtige Vehikel sind, um Anspruchsgruppen innerhalb und außerhalb der Organisationsgrenzen miteinander zu vernetzen. Organisationen beschäftigen zunehmend spezialisi...

In diesem Artikel befassen wir uns mit Online Communities als Werkzeug, um Ideen und Innovationen zu entwickeln. Wir zeigen auf, was Online Communities mit dem Communities-of-Practice und dem Open Innovation Ansatz verbindet. Im Zuge unserer Ausführungen stellen wir eine Reihe von Anwendungsszenarien und -beispielen vor. Wir erklären, warum es sich...

The concept of dynamic capabilities—an organization’s capacity to adapt to changes in the environment (Eisenhardt & Martin, 2000; Teece, Pisano, & Shuen, 1997)—has become a dominant topic in management research (Helfat et al., 2007). Publications are appearing at a rate hardly precedented in the social sciences (Di Stefano, Peteraf, & Verona, 2014)...

Research on online communities has once and for all entered the field of organization and management studies. We currently witness a growing number of publications on the subject of online communities in top journals in the field. Furthermore, numerous sessions at last year’s annual meeting of the Academy of Management were dedicated to the topic....

While the digitization of the business landscape provides firms with numerous business opportunities, it has severely disrupted established business practices of many traditional " offline businesses. " To shed light on the disruptive nature of digitization and the challenges that it entails for traditional offline businesses, we draw on path depen...

The present paper extends social capital theory by exploring the creation of social capital in a highly innovative, yet under-researched organizational form: online communities. It is shown that social capital development has thus far not been sufficiently theorized and research on how social capital may be created in online communities is missing...

Strategy researchers have long been concerned with the sources of competitive advantage, i.e., why some firms' performance is superior over others. One argument to answer this question is provided by the dynamic capability view which posits that some firms are better at adapting to a changing business environment than others. This study scrutinizes...