
David SörhammarStockholm University | SU · Marketing
David Sörhammar
Associate Professor
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26
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Publications (26)
Two of the most disruptive changes in today's business markets are servitization and digitalization. Their increasing convergence into digital servitization leads to tensions both within and between organizations. The authors investigate such intra-and interorganizational tensions by applying a paradox theory lens. The study draws on 56 depth inter...
Digital technology continues to extend the co-creative role of users and user communities as sources of innovation-conducive knowledge. While the potential of user communities in this context is well established, little is known about the capabilities needed to successfully manage the interface with virtual user communities. The paper investigates...
The infusion of data-driven services in manufacturing provides new opportunities for long-term competitive advantage; however, it also poses new challenges and entails tradeoffs among strategic options. Digital servitization changes intra-firm processes and customer relationships as well as overall ecosystem dynamics. Drawing on an extensive study...
The infusion of data-driven services in manufacturing provides new opportunities for long-term competitive advantage; however, it also poses new challenges and entails tradeoffs among strategic options. Digital servitization changes intra-firm processes and customer relationships as well as overall ecosystem dynamics. Drawing on an extensive study...
The authors argue in this chapter that business model innovations need to be linked to continuous technological innovation. The video games industry is a good example of the intertwining of these aspects over time. External technological advancements can force firms to adjust their business models, but, in some cases, the technology needs to be ada...
Research on engagement has shifted to a systemic, rather than a dyadic, view that considers the engagement of multiple actors in complex business settings. Existing literature suggests that actor engagement in business settings is dependent on, and inextricably linked with, service ecosystems, platforms, and the value co-creation process. However,...
Manufacturers increasingly look to digitalization to drive service growth. However, success is far from guaranteed, and many firms focus too much on technology. Adopting a discovery-oriented, theories-in-use approach, this study examines the strategic organizational shifts that underpin digital servitization. Notwithstanding strong managerial and a...
Purpose
The purpose of this paper is to contribute a framework that explains how value is formed during the usage of immersive technologies in industrial contexts.
Design/methodology/approach
Drawing on activity theory and a customer-dominant logic, the authors tentatively develop an activity-centric framework for value formation enabled by physic...
As digitalisation increasingly encompasses entire service ecosystems , it modifies resource integration patterns that connect ecosystem actors through strong and weak ties. To clarify how technological development contributes to this change, and how resource integration transforms the service ecosystem, this qualitative case study explores the digi...
Harnessing digital technology is of increasing concern as product firms organize for service-led growth. Adopting a service ecosystem perspective, we analyze interfirm and intrafirm change processes taking place as firms pursue digital servitization. The study draws on in-depth interviews with 44 managers involved in organizing activities in two mu...
Purpose
To further extend the understanding of multidimensional engagement of stakeholders embedded in service systems, the purpose of this paper is to explore the antecedents that constitute stakeholder engagement in inter-organizational service ecosystems where stakeholders co-create innovations over time.
Design/methodology/approach
An explor...
Download full paper for free here until July, 8, 2016: http://authors.elsevier.com/a/1T3YTXj-jF9hi
Drawing on service-dominant logic and institutional theory, this paper examines innovation as a process that unfolds through changes in the institutional arrangements that govern resource integration practices in service ecosystems. Four cases are us...
This paper explores how consumer engagement (CE) in new media can become part of and support the everyday life of companies. Paradoxically, facilitating consumers’ engagement in activities such as co-developing products also implies companies ceding control over their value proposition to consumers. Subsequently, this evokes the issue of management...
In traditional theories and models of the consumer marketing process, the active role in the marketing process is assumed to be confined to the business firm and/or constellations of commercial actors in a business network, while the role of the consumer is one of an isolated, receptive and, at most, merely re-active individual. By postulating an i...
Purpose To better understand behaviour in increasingly online social networks from a marketing perspective, we propose transcending the notion of an exchange market and so adopt an alternative participatory, communal conceptualisation. This is centred on participation in co-creating value to improve the conditions of the social commons. The focus o...
Resource integration, as it relates to value creation, has recently been a key aspect of the discussions about service-dominant (S-D) logic. However, the majority of research pays relatively little explicit attention to the process of theorizing and the epistomological and ontological assumptions upon which the theorizing process is based. This art...
Using practice theory and an empirical illustration of reciprocal exchange of knowledge between resource-integrating actors, this paper contributes to Service-Dominant Logic by deepening the understanding of the innate intricacies in a co-creative practice of forming a value proposition. A co-creative practice is conceptualised as reciprocal exchan...
This chapter presents a longitudinal study of an open, co-created, innovation-ICA Student. It illustrates some of the challenges inherent in the consideration, adaptation and adoption of user knowledge and competence throughout an open innovation process, demonstrating the involvement of users both during the phases of content generation and commer...
Purpose
The objective of this paper is to present an empirically founded outline of value creation and the orchestration of this process.
Design/methodology/approach
A qualitative study of the video game industry was undertaken for which data were collected through use of both primary and secondary sources. The gathered data enabled a categorizati...
The so-called “digital revolution” goes beyond being just a shift in economic and business behaviour, instead being equally, or even more so, a social and cultural revolution forming a new industrial and market(ing) logic signalling the verge of a post-industrialism/post-capitalism exchange and value creating environment. Reflecting on this matter,...
The purpose of this paper is to initiate a discussion; to propose turning to the theoretical tradition of functionalism as a direction for future refinements of the service-dominant (S-D) logic; introducing the concept of functional identities as a generic designation to identify and define the various actors as resource integrators assisting the s...