David Ribeiro Tavares- Doctor of Engineering
- Doctor at Polytechnic School at Pontifical Catholic University of Paraná – PUCPR - Rua Imaculada Conceição, 1155, Curitiba, Paraná, Brazil – CEP: 80215-901
David Ribeiro Tavares
- Doctor of Engineering
- Doctor at Polytechnic School at Pontifical Catholic University of Paraná – PUCPR - Rua Imaculada Conceição, 1155, Curitiba, Paraná, Brazil – CEP: 80215-901
About
12
Publications
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Introduction
Professor and researcher of economic and behavioral science, engineering of cognitive, affective and emotional human and ergonomic factors. Graduated in economics from PUC-PR, Master and Doctor in Production Engineering and Systems from PPGEPS (Postgraduate Program in Production Engineering and Information Systems). He investigates the processes of cognitive and affective reengineering, as well as the development of neurocognitive tools for Education, involving human-technological interaction.
Current institution
Polytechnic School at Pontifical Catholic University of Paraná – PUCPR - Rua Imaculada Conceição, 1155, Curitiba, Paraná, Brazil – CEP: 80215-901
Current position
- Doctor
Publications
Publications (12)
This thesis proposes a new methodology for evaluating and translating cognitive and affective product experience into consumer requirements to understand better consumers' cognitive and affective systems/dimensions, relationships between the two systems, and the resulting purchase intention. Three indicators are presented. The result of cognitive e...
The cognitive and affective design aims to attract consumers with products and new products that provide innovative experiences with the intense functional and "cognitive" impact such as ease of use, in addition to "affective" impact as the pleasure of consuming. However, it is difficult to anticipate the consumer's preferences and intentionality,...
Understanding consumer cognitive and affective needs is a complex and tricky challenge for consumer studies. Creating and defining product attributes that meet the consumers' personal wishes and needs in different contexts is a challenge that demands new perspectives because there are mismatches between the objective of companies and the consumer's...
The experience of interaction between consumer and product is essentially subjec-tive and difficult to evaluate and translate. There are cognitive and affective factors that are stimulated by product attributes incorporated into the design that can be functional and hedonic. The objective of cognitive and affective design is to con-quer the consume...
Resumo
A partir das abordagens dos filósofos contemporâneos David J. Chalmers e Daniel C. Dennett, com suas explicações lógicas sobre o fenômeno da consciência, e o entendimento do neurocientista Antônio Damásio, esta revisão crítica pretende analisar o "problema difícil" da consciência sob a perspectiva dos autores. A concebilidade lógica de Chal...
O presente artigo propõe uma discussão acerca de mudanças nos paradigmas educacionais, em que o uso das novas tecnologias permitirá o surgimento de um novo tipo de aluno. Um aluno capaz de lidar com grande quantidade de informações e através de uma sistematização construir seu próprio conhecimento, que vai se constituir em um autodidatismo libertár...
É possível que conhecidos conceitos como a mente, a consciência e a intuição (como geradora de grandes ideias e descobertas na história do homem) tenham conteúdos substanciais biológicos e formas de percepção cibernéticas? Seriam, tais interfaces de pensamento, artefatos que surgiram como resultado de mudanças de adaptação pela espécie humana ocorr...
Durante muito tempo se tenta desvendar a linguagem do corpo biológico evolutivo e sua interferência sobre o processo de produção de pensamento. Qual seria a interferência afinal? A educação e tecnologia fornecem as ferramentas necessárias para uma mudança sócioeducacional do discente com o objetivo de horizontalizar o modelo pedagógico herdado de u...
A apreensão do mundo sensível é particular e individual em sua experimentação. Os formatos de ensino e aprendizagem educacionais são semelhantes em suas práticas. O indivíduo vem ao mundo com uma essência gênica e fisiológica única que, em sua vivência, desenvolve linguagem própria de associação de ideias através das ‘cores’ de imagens sentidas e p...
Implicit consumer requirements are not measured effectively as technical engineering requirements in product development. But your emotions are measurable, and implicit. This makes its application feasible in QFD methodology, where this question still needs improvement. The best way to measure emotions is attested by methods like PrEMO, measuring e...
