David Lynch

David Lynch
Federation University Australia

About

21
Publications
8,497
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142
Citations
Additional affiliations
September 2005 - present
Federation University Australia
Position
  • Research Associate

Publications

Publications (21)
Chapter
Full-text available
This chapter will explore key behavioral aspects of pricing, drawing on links to the rapidly changing world of technology. Specifically, the chapter will begin by contrasting traditional perspectives on price with more contemporary perspectives on price; it will then examine the notion of perceived value and its multifaceted nature. The chapter wil...
Conference Paper
Full-text available
This study examined how energy efficiency programs influence participant behaviour in the context of the Central Victoria Solar City (CVSC) program (2010 – 2013). As part of the Federal Government’s Solar Cities program, CVSC trialled a combination of options for homes and business to increase energy efficiency and decrease reliance on non-renewabl...
Article
The Family Life Cycle (FLC) model is frequently used for understanding travel patterns and consumer behaviour. The aim of this research was to consider the relationship between FLC stages and travel engagement in Australia. Visiting Friends and Relatives (VFRs) and non-VFRs (n = 102 029) were found to be significantly different in their FLC composi...
Technical Report
The groups most vulnerable in Australia to rising energy costs include the elderly, the chronically ill and the socio‐economically disadvantaged. The Australian Government’s Low Income Energy Efficiency Program (LIEEP), funded through the Department of Industry, Innovation and Science, aimed to assist these disadvantaged groups. The Glenelg SAVES p...
Technical Report
The aim of this study was to evaluate scenarios for converting the East Gippsland region’s organic waste streams into commercially and environmentally sustainable products. The research forms part of a broader open innovation project to develop and implement strategies for a regional collective organic waste management strategy. The study used data...
Article
Full-text available
There is increasing pressure for society to move towards more sustainable use of its resources, and calls in the literature have been made to reassess marketing’s role in achieving such goals. This research examines how key behavioural factors influence household water use, in the context of a social marketing programme to reduce household water co...
Article
Water shortages are an increasingly significant social and economic issue in many countries. Increasing the supply of water is one solution (e.g. desalination plants, new dams), but such measures are expensive. Using price to manage household water demand may be viewed as socially unequitable and politically contentious. Social marketing campaigns,...
Conference Paper
Full-text available
How applicable are behavioural economics concepts to large-scale energy efficiency interventions in real-market settings? This paper details the application and testing of a model to evaluate and explain adoption of energy efficiency recommendations from a program in central Victoria, Australia. This study’s conceptual framework integrates diffusio...
Conference Paper
Full-text available
During the 2007 Australian Federal Election, opposition leader, Kevin Rudd, declared climate change to be “the great moral challenge of our generation”. This claim reflected political and social sentiment recognising climate change and energy efficiency as national priorities. Despite this realisation, implementing energy policy and complementary e...
Book
Full-text available
As part of the national Solar Cities program, the Central Victoria Solar City (CVSC) research trial was designed to gain a better understanding of consumer response to the adoption of energy efficiency technologies and services. CVSC was funded by the Australian Government through the former Department of Climate Change and Energy Efficiency (DCCEE...
Chapter
Full-text available
Buyers sometimes exhibit seemingly “irrational” behavior with respect to prices and use socially embedded heuristics to simplify their purchase decisions. In some cases small changes in prices can lead to much larger than anticipated changes in sales and profitability. Sellers need to understand the heuristics consumers use, the situations in which...
Article
Full-text available
Absorptive capacity (ACAP) is a dynamic competence underpinning an organisation's competitive advantage. Nowhere has the role of acquiring and developing knowledge been more tested than in the growth of Chinese firms. Supported by technology, knowledge and capital transfers by alliance partners, such firms have underpinned the Chinese economy's unp...
Conference Paper
Full-text available
The Central Victoria Solar City (CVSC) research trial is part of the Australian Government’s $94 million Solar Cities program. Managed by renewable energy company, Sustainable Regional Australia (SRA), the program encourages residents to test energy efficiency technologies and services designed to reduce energy use and reliance on non-renewable ene...
Technical Report
Full-text available
This report examines the findings of a two year research study on the value and utility derived by users of Lake Wendouree over the period 2007-2009. Lake Wendouree is an iconic attraction for residents and visitors in Western Victoria. The research uses the Lake as a site for assessing how a water resource is valued at a time of drought and increa...
Research
Social perceptions on the value of Lake Wendouree to evaluate peoples' understanding of the drought impact on businesses around the Lake.
Conference Paper
The paper reports on a research study of knowledge acquisition by Chinese firms involved in collaborative ventures with foreign enterprises. The study uses 152 Chinese businesses located around the cities of Shenzhen and Shanghai and examines how the successful transfer of knowledge into recipient (or learner) companies occurs and whether managemen...
Conference Paper
Full-text available
The attraction sector's ability to enhance service quality is fundamentally important to its future sustainability. Attempts to enhance performance within the sector have suffered from the lack of a standard instrument for measuring service quality perceptions. This study sought to address this issue by piloting an instrument designed to measure vi...
Conference Paper
Full-text available
Online auctions have emerged as a major opportunity for individuals to start businesses or for established businesses to diversify and grow their markets. To-date, research interest has focused largely on the technological entrepreneur rather than the Internet based (cyber) entrepreneur. The aim of this study was to examine the behaviour of partici...
Article
Full-text available
The paper starts with an evaluation of a group of ICT organizations in a regional Victorian town and using a range of qualitative and quantitative data evaluates whether there is a cluster emerging and if so what are the processes of clustering that underpin this. Using archival and interview data the paper then examines key events and turning poin...

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Projects

Projects (3)
Project
Valuing non-market goods is a problem associated with many public assets where community values inform investment decisions. The problem, however, is broader, due to increasing pressure for economies to be measured in terms of the well-being of their citizens, as well as the value of the goods and services they produce. Valuation through market prices may not work because either there is no market, or the market sends insufficient signals about the underlying value of a consumable good or service. Traditional economic approaches to valuing non-market goods, such as willingness to pay, have suffered from difficulties in providing valid estimates based on hypothetical scenarios. An alternative approach suggests that experience-based (e.g. psychological) methods for measuring utility may provide better or complementary valuations. By testing an integrative framework with a student sample, this study provides pioneering work in the empirical investigation of the relationship between economic and experience-based measures and consumer behaviour.