David Kim

University of Central Arkansas | UCA · Department of Marketing

The use of social media and social networking (SM&N) is prevalent in health care. Through social media, individuals can access information to enhance their overall health and well-being. Given that prevention is crucial to a long healthy life, as well as restraining escalating health care costs, this study offers insights into the types of social m...

Given that prevention is crucial to long healthy life and restraining escalating health care costs, this study examines social media and networking (SM&N) needs among health consumers regarding preventive health. Results showed the most important SM&N needs included: education about health issues, connecting to a support group, knowing the implicat...

This paper sought to describe from a set of 6 demographic and 13 lifestyle change variables the person who is significantly and positively impacted by preventive health care information (PHCI). Based on past research, six hypotheses were developed. Three of the six hypotheses were accepted. In addition, there were significant relationships for each...

As the U.S. health care system continues to restructure itself, an increased emphasis on preventive health care will be a very important component. It is vital that preventive health care information (PHCI) be readily accessible and applied. This research explores the impact of social media as a source for accessing PHCI. Specifically, it examines...

Preventive Health Care (PHC) is the awareness and efforts a person undertakes to enhance and preserve physical, mental, and emotional health for today and the future. This research examines the importance of online delivery systems as sources of PHC information. It examines how health care consumers respond to various online PHC delivery systems, w...

Many employees with strong religious convictions find themselves living in two separate worlds: the sacred private world of family and church where they can express their faith freely and the secular public world where religious expression is strongly discouraged. We examine the origins of sacred/secular divide, and show how this division is an out...

Preventive health care (PHC) is the awareness and efforts a person undertakes to enhance and preserve physical, mental, and emotional health for today and future. Although PHC information is widely available, people are not utilizing the information to improve their health. We examine PHC information sources utilized by persons who are more health-...

Despite growing interest in examining the role of religion in business ethics, there is little consensus concerning the basis or standards of “good” or ethical behavior and the reasons behind them. This limits our ability to enhance ethical behavior in the workplace. We address this issue by examining worldviews as it relates to ethics research and...

In this study, the authors sought to investigate (a) which factors were most important in students' choice of a business major, (b) how well students understood their major and the business world, (c) how that understanding affected their expectations of career success, and (d) whether differences among students affected their choice of different b...

This study examined the similarities and differences in the attitudes of business majors and nonbusiness majors toward business, consumerism, and government in Saudi Arabia. Drawing on the unique culture of Saudi Arabia and the potential influence of business education, we developed three hypotheses. An examination of a sample of 134 respondents re...

This study examines consumer attitude toward thirteen different marketing mix elements related to the products of the USA, Japan, Germany, Italy, the UK, and France in Qatar, an oil rich emerging international market. These six countries are the top six exporters to Qatar. A cross section of 98 Qatari consumers participated in the study. The common...

Several studies examining the impact of illumination on behavior are reviewed in this article. Hypotheses are derived regarding the impact of in-store lighting on various aspects of shopping behavior. As part of a field experiment in a large US city, the lighting (soft versus bright) in a centrally located retail establishment was varied over a two...

Despite extensive research, our understanding of the supervisor feedback - salesperson motivation relationship remains unclear. For instance, positive supervisor feedback may encourage greater effort on the part of one salesperson, but for another, it may have little or no effect his/her desire to be more productive. Likewise, negative feedback may...