David H. Henard

David H. Henard
North Carolina State University | NCSU · Department of Business Management

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16
Publications
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5,870
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Publications

Publications (16)
Article
• Objectifs de la recherche Le marquage brevet offre la possibilité aux entreprises de communiquer aux consommateurs des informations sur les inventions mises en œuvre par des produits. Cependant, aucune recherche n’a mis en évidence ses effets sur les consommateurs. Cet article explore les conditions d’efficacité du marquage brevet comme une strat...
Article
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Getting customers to actively participate in company-sponsored innovation contests is increasingly crucial. While much of the extant research on innovation contests is understandably focused on company benefits, relatively less is known about the innovation contest experience (ICE) from a customer perspective. This research extends the innovation c...
Article
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Crowdfunding is now a commonly used tool for innovating entrepreneurs, yet many unresolved questions surrounding crowdfunding's effect on innovation remain. Often, crowdfunding backers play an active role in the innovation conversation. Thus, crowdfunding can be viewed as one form of open search (actively seeking out ideas from outsiders). Beyond o...
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While the expanding body of attribute framing literature provides keen insights into individual judgments and evaluations, a lack of theoretical perspective inhibits scholars from more fully extending research foci beyond a relatively straightforward examination of message content. The current research applies construal level theory to attribute fr...
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Corporate investments in new product development (NPD) initiatives are strategically effective activities that are instrumental in contributing to new product performance. Given that a fundamental nature of product development is the ability to exploit new product opportunities, the authors investigate the firm-level impact that corporate investmen...
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A substantial literature stream indicates there are benefits to having a favorable brand personality, such as enhanced brand attitudes and purchase intentions and higher levels of consumer trust and loyalty. Contemporary advertisements and promotional activities by a host of firms demonstrate a managerial belief in the value of establishing a brand...
Article
Just as firms compete for customers, they also vie for reputational status across their relevant constituent groups. To many firms, a reputation as an innovative company is something that is both prized and actively sought after. Despite an abundance of anecdotal evidence pointing to several firms' active pursuit of an innovative reputation, there...
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OVERVIEW: The knowledge management process is increasingly seen as a key to organizational creativity and innovation. The evolving global business environment necessitates that organizations shift from a rigid, standardized competitive approach to a more flexible mobilization of human resources located both inside and outside the company. This can...
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The benefit of sales promotions is that they induce choice. However, this benefit may be offset by undermining preference for the brand when it is no longer promoted. Despite the fact that sales promotions have long been employed in marketing practice and researched academically, a clear understanding of the impact of sales promotion on post-promot...
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The phrase "knowledge is power" may be a cliché, yet in today's business environment it is as true a statement as ever. In fact, knowledge is a unique company resource because its value actually increases when it is shared. Viewing knowledge as a strategic corporate resource, managers need to examine their own organizations to assess the degree of...
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While a great deal of scholastic effort has gone into discovering the multifaceted relationships between applied research initiatives and subsequent performance, relatively little empirical research addresses the performance impact from firm investments in basic research initiatives. Even less addresses the interactive roles of both types of resear...
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The growing number of academic studies on customer satisfaction and the mixed findings they report complicate efforts among managers and academics to identify the antecedents to, and outcomes of, businesses having more-versus less-satisfied customers. These mixed findings and the growing emphasis by managers on having satisfied customers point to t...
Article
The growing number of academic studies on customer satisfaction and the mixed findings they report complicate efforts among managers and academics to identify the antecedents to, and outcomes of, businesses having more-versus less-satisfied customers. These mixed findings and the growing emphasis by managers on having satisfied customers point to t...
Article
Product innovation is increasingly valued as a key component of the sustainable success of a business's operations. As a result, there has been a noticeable increase in the number of studies directed at explicating the drivers of new product success. To help managers and researchers synthesize this growing body of evidence, the authors conduct a me...
Article
Item response theory models arose from the inherent limitations of classical test theory methods of test analysis. A brief description of those limitations and the corresponding enhancements provided by item response models is provided. Further, an examination of the popular Rasch one-parameter latent trait model is undertaken. Specific explanation...

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