David Gobeli

Oregon State University | OSU · College of Business

Managers are increasingly faced with pressure to think not just about profits, but also about their organization's environmental and social performance. This research provides a first examination of operational managers' experiences with and attitudes about employee well-being and environmental issues, how these factors impact employee well-being a...

Accelerating the rate of innovation is a top priority for technology managers; understanding and managing common innovation enablers and barriers saves time and money. A review of multiple programs in Hewlett-Packard revealed that the top enablers of innovation are highly skilled people, a helping culture, management support, using checkpoints to p...

The impact of research and development (R&D) on firm performance is generally agreed to be positive, but the nature and extent of this impact share little agreement in the previous research. Using an improved, time series, cross-sectional regression model that accounts for both contemporaneous and firm-specific serial correlation, as well as the fe...

Identifying effective strategies for designing and implementing e-business initiatives has been a persistent challenge for both practitioners and academicians. A conceptual framework is needed for leveraging digital attributes based on three dimensions: reach, richness, and range. By defining and combining these dimensions to create such an integra...

Brand equity is central to an understanding of the worth of any business, yet it exists in the minds of consumers as a mixture of awareness and image. To measure and understand how this equity is developed, mananged, and enhanced is central to all theories of value creation. This article looks at the concepts of brand identity, brand meaning, brand...

Summary form only given. Dotcoms such as CD Now, eToys and Peapod.com have not inspired much investor confidence; the Internet has not lived up to the hype. Even much respected e-business firms such as Amazon.com have struggled, unsuccessfully so far, to become profitable. So, e-business models are increasingly being required to improve firm value,...

As part of a larger study, software firms in the Northwest US were surveyed on their alliances with: (1) suppliers; (2) firms that produce related products; and (3) firms that bought their products. The structure of alliances maintained by the firm was related to new product success. In addition, the climate of trust and commitment in the relations...

form only given. Anderson Consulting notes dramatic increases in the number of corporate alliances being formed, and they do not see any sign that the rate of alliance formation will slow down. This study examines alliances in a sample of software firms based in the northwest USA. In the design of this research we try to address issues raised by pr...

Firm performance has a generally positive, but diminishing relationship with the level of CEO pay-for-performance sensitivity to stock returns, consistent with the tradeoffs between incentives and risk sharing that underlie the use of pay-for-performance. Two moderating risk variables capture this tradeoff and significantly shape the pay-for-perfor...

For a new product development (NPD) organization, a little conflict can be a good thing. Healthy disagreements can push project team members or different functional groups in an organization to pursue more in‐depth, insightful analysis. This type of creative tension can help to engender an environment that encourages innovation and thus keeps NPD e...

This paper examines the role of firm technology investment, in concert with managerial incentives alignment, to explain the relative market value compared to the accounting value for a multinational firm. The results are consistent with internalization theory in that greater multinationality corresponds to a higher valuation of the firm if technolo...

Recent concerns over national and corporate competitiveness have stimulated a renewed interest in the measurement of R&D productivity. However, the complexity of measurement problems in R&D organizations has resulted in a situation where there is a scarcity of generally accepted techniques. The authors review the major measurement issues connected...

Summary form only given. The author attempts to explain how to effectively apply TQM (total quality management) to R&D through the use of a new, integrative model for key TQM and R&D processes. Drawing upon basic management theories, the literature, the author's 15 years of experience as an engineer and R&D executive, and ongoing research with seve...

The number of multinational projects and joint ventures between firms of different countries is increasing each year. Project managers, who in the past have managed domestic projects, find themselves managing or being a part of multinational projects and facing the different customs and practices of their foreign counterparts. As the discipline of...

The significance of project management structure on the success of 546 development projects was investigated. Multivariate procedures revealed that success varies according to the project structure used, even when other determinants are accounted for. Projects relying on the functional organization or a functional matrix were less successful than t...

How should companies organize to support the development of new products? Erik Larson and David Gobeli assessed the relative effectiveness of five different project management structures by comparing the performance of 540 development projects in terms of cost, schedule and technical performance. The findings contradict Peters and Waterman's popula...

Does matrix management stifle or foster the development of new products? The arguments in favor of and against matrix consist primarily of anecdotal success or failure stories. The issue is further obscured by the failure to recognize that there are different types of matrix. Data on the usage and effectiveness of three matrix structures (functiona...

Matrix management has received much criticism in the past few years, even being called just another management fad by some. But little empirical evidence has been presented to demonstrate actual usage or satisfaction levels among practitioners.This article defines five different forms of project management, including three variations of matrix mana...

In this article, the authors argue that innovation is a surefire way for a firm to increase its sales and market share. This, in turn, can stimulate American industries and make American firms more competitive in international markets. Through their study of the cardiac-pacing industry, they draw conclusions about what factors contribute to a succe...

Thesis (M.A.)--University of Minnesota. Bibliography: leaves 44-46.

Thesis (Ph. D.)--University of Minnesota, 1982. Includes bibliographical references (leaves [94]-[97]).