David Jiménez Castillo- PhD
- Professor (Full) at University of Almería
David Jiménez Castillo
- PhD
- Professor (Full) at University of Almería
My current research interests include influencer marketing, CSR and relationship marketing.
About
74
Publications
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Introduction
David Jiménez Castillo currently works at the Department of Economics and Business, Universidad de Almeria, Spain. David does research mainly in marketing communication. His current project is modelling the impact of social media influencers on consumer behaviour.
Current institution
Additional affiliations
November 2003 - present
Publications
Publications (74)
Recientemente ha surgido una corriente de investigación que apunta a la formación de imágenes mentales sobre las oportunidades identificadas en el mercado internacional, como un fenómeno clave en las primeras fases del proceso de emprendimiento internacional. Los estudios existentes hasta la fecha han demostrado que, para reducir la incertidumbre q...
Prior confronting findings on the association between corporate social responsibility and profitability show that some aspects remain to be clarified about this binomial. Contributing to this body of research is particularly interesting in the case of the exporters to understand the role that corporate social responsibility may play in improving ex...
Research background: Little research addresses how identifying an opportunity in the international market, whether through active search or serendipitous discovery, may have implications for the subsequent gestation behaviors. An emerging body of research suggests addressing this deficiency by focusing on the cognitive and experience-based factors...
Delving into the factors that influence international opportunity recognition (IOR) processes (active search and serendipitous discovery) is a topic of current relevance in the literature on international entrepreneurship (IE). Despite the previous experience of entrepreneurs is considered to play a key role in the IE process, much remains to be ex...
Despite the significance of individual factors in how entrepreneurs recognize international opportunities either by active search or passive discovery, prior research has typically focused on cognitive aspects overlooking affect as a critical driver of this process. Drawing upon broaden-and-build and affect-as-information theories , we explore how...
Resumen Las claras implicaciones económicas, sociales y medioambientales del sector agroalimentario, y el im-portante escrutinio público al que está sometido, evidencian la necesidad de promover y fortalecer las prácticas de responsabilidad social empresarial en dicho sector. El presente trabajo analiza la relación en-tre la responsabilidad social...
This study attempts to contribute to the debate on the impact of corporate social responsibility (CSR) on the financial performance (FP), image and reputation (IR) of agri-food firms, examining whether the legal form of organization (LFO) (cooperatives vs. capital firms) moderates these relationships. To this aim, we also consider the potential eff...
International opportunity recognition (IOR) has rapidly become a main research point in the international entrepreneurship (IE) domain (Angelsberger et al., 2017; Terán-Yépez et al., 2021). While there is a consensus in the literature that there are two different approaches to IOR (cf. Tabares et al., 2021), namely serendipitous (accidental) discov...
Cada vez se reconoce más que la creencia en la viabilidad de las oportunidades identificadas en el mercado internacional es fundamental para comprender cómo los emprendedores internacionales evalúan dichas oportunidades. Sin embargo, los factores que determinan la formación de esta creencia han sido poco estudiados. En este trabajo en curso se prop...
International opportunity recognition (IOR) has been identified as being a critical process within international entrepreneurship (IE), as evidenced by the increase in the scholarly literature on the topic in the last 15 years. Despite the importance of a more rigorous approach to IOR studies, current knowledge concerning progress on this subject i...
Despite the current relevance of social media influencers in brand communication strategies, questions remain about the factors that determine their influential power and how this power affects follower behaviour. This research examines the role of emotional attachment and perceived information value in the process of influence that can lead follow...
Despite the growing interest in digital influencers as a brand communication tool in recent years, much remains to be explored to understand how they can build a bond with their followers that shapes their perceptions and behaviors towards the endorsed brands. This study aims to determine how effective digital influencers are in recommending brands...
This study aims to contribute to the existing debate on the impact of corporate social responsibility (CSR) orientation on different measures of business performance through the proposal of a conceptual model. Drawing on stakeholder theory, we conceptualize CSR as a broad and multidimensional construct with seven dimensions: employees, partners, cu...
Como materia de estudio, la Investigación de Mercados se estructura atendiendo a una serie de contenidos que se suelen clasificar en tres bloques temáticos. Un primer bloque en el que se integra un marco de referencia para profundizar y comprender el proceso de investigación de mercados. En este primer bloque, tras definir ampliamente el concepto d...
Esta investigación tiene un doble objetivo. Por un lado, determinar la relevancia actual del concepto de identificación de oportunidades internacionales, a través de una revisión teórica de la literatura y de un análisis bibliométrico centrado en la evolución del campo del emprendimiento internacional utilizando un análisis de mapas científicos. Y,...
This study explores the effectiveness of the sequential use of lectures and video podcasting in higher education. Drawing together several theories, this paper examines the influence of student’s perceived prior knowledge gained from lectures and TAM-related variables on student’s self-reported assimilation of new material presented through podcast...
The study described here develops a perceived value model, from the alumni's perspective, to determine the sources of economic value universities must focus on to enhance satisfaction, organisational image and identification. The assessment of university audiences' perceived value of service is increasingly critical for universities to become more...
Despite the significance of relationship management in any information provision or exchange, public relations scholarship has typically focused on examining the underlying internal communication processes from a transactional perspective. These processes are frequently associated with organizational information dissemination, overlooking other cri...
This study explores the relationships between visitors' perceived sustainability of a tourist destination and their perceived value of and satisfaction with the trip. Perceived sustainability is a multidimensional construct made up of economic, socio-cultural, and environmental dimensions. By using survey data and structural equation modeling, this...
This paper adopts a novel optimism bias approach to improve the understanding of media effects on environmental activism. The main research question here concerns if and how optimism bias moderates media type associations with environmental activism. The data came from personal surveys conducted with a sample of 592 adults living in southeastern Sp...
Los educadores están cada vez más implicados en la búsqueda de herramientas innovadoras que faciliten el aprendizaje del estudiante. Una de estas herramientas, el podcasting, se está convirtiendo en una tecnología con alto nivel de aceptación en el ámbito de la educación universitaria por las posibilidades pedagógicas que ofrece. Este capítulo tien...
Article available at http://InformationR.net/ir/18-4/paper593.html
Introduction. Managers frequently question whether the effort in collecting market information and disseminating it within their firm leads to improved processing. The purpose of this paper is to provide a useful indicator to evaluate the ability of employees to process and exploit...
In a knowledge-based environment, public institutions and in particular universities must be able to design and implement sustainable strategies in order to become innovative service organizations. The need of a market orientation in this public context entails the identification of market segments and the use of strategies
adapted to the selected...
Although companies are increasingly using integrative communication processes to develop and improve market information dissemination, research in marketing has typically conceptualised and measured dissemination in terms of the use and frequency of information-sharing activities. In view of this asynchrony between theory and practice, this researc...
Although firms are currently open to internationalising their activity, the barriers they perceive during this process are still an important inhibitor of their export intensity. However, diverse factors may reduce the negative influence of this perception on export activity. Specifically, we examine the moderating effects of R&D investment and exp...
The aim of this paper is to analyze the enterprise collaborative phenomenon to innovate, its benefits and determinants. To do this, business innovation in Spain is contextualized, the term R&D collaboration is studied and defined, and the incentives to develop it are described. Furthermore, from the perspective of the Theory of Planned Behaviour, t...
Podcasting is evolving rapidly in higher education due to its pedagogical possibilities, such as providing supplementary materials to increase learning. This chapter aims to provide insights about the complementarity between traditional and innovative methods in teaching practice. In particular, the authors examine the value of video podcasts in th...
Only a small number of works in the literature examines the role of familiarity in the perception of products from a specific origin, despite the importance of this variable in the formation of product image and its effects on consumer behavior. The current work aims to fill this gap in the literature by carrying out a cross-national analysis of co...
This research examines whether firms with different levels of export intensity differ with respect to the competitive elements that sustain their competitiveness in foreign markets, as well as on marketing strategies implemented in their commercial activity abroad. To this end, we examine a sample of SMEs belonging to a competitive agrifood industr...
Although consumers’ evaluation of a product's attributes largely determines its perceived image, other factors may strengthen the perception of attributes and, therefore, their effect on the product's image. Specifically, this study examined a factor little treated in the literature, familiarity with the product, adding the particular feature that...
El presente trabajo analiza la importancia de la planificación de marketing en el proceso de internacionalización de las pymes. En particular, se centra en examinar qué aspectos de la estrategia de marketing internacional son los más sobresalientes en dicho proceso. A partir de un estudio realizado sobre 100 pymes con actividad internacional, se de...
El comportamiento de cambio de canal o zapping se ha convertido en una de las mayo- res preocupaciones tanto de las cadenas de televisión como de los anunciantes. Dada la escasa atención que ha recibido este fenómeno en la literatura de marketing, este trabajo trata de aportar mayor profundidad y consistencia a esta línea de investigación. Para ell...
Este estudio pretende contribuir a un mayor conocimiento sobre cómo se están internacionalizando las empresas andaluzas, a través de un análisis de las principales magnitudes relativas al comercio exterior andaluz durante el periodo 2000-2009.
Los resultados del análisis indican que Andalucía desempeña un importante papel en las exportaciones españ...
https://www.extenda.es/catedras/descargas_generales/estudios/ual/diagnostico_de_internacionalizacion_de_las_empresas_de_almeria_2009.pdf
El marketing ha evolucionado notablemente como disciplina científica en España a lo largo de los últimos años. El presente trabajo trata de poner de manifiesto qué ha caracterizado esta evolución en las dos últimas décadas, y cuál es su estado actual. Para ello, y junto a una comparativa de los principales trabajos de revisión de la investigación e...
El zapping es uno de los principales problemas que afrontan los anunciantes y las cadenas de televisión hoy día. Estos agentes tratan de mitigar el comportamiento de cambio de canal a través de nuevas estrategias publicitarias y de programación horaria. Sin embargo, la primera etapa para encauzar el problema consiste en conocer a fondo este comport...
Zapping is one of the main problems faced by advertisers and TV networks nowadays. These agents try to lessen zapping behaviour through new advertising and scheduling strategies. However, the first step to solve the problem is to be aware of this behaviour from examining TV viewers in depth. The present work aims to characterise zapping-prone indiv...
Zapping is one of the main problems faced by advertisers and TV networks nowadays. These agents try to lessen zapping behaviour through new advertising and scheduling strategies. However, the first step to solve the problem is to be aware of this behaviour from examining TV viewers in depth. The present work aims to characterise zapping-prone indiv...
Advertising revenues of TV networks are linked to the size of their audience. Hence, networks seek to improve their viewing ratings with innovative programming strategies related to the content and scheduling of their programs. This paper aims to be a contribution for a better understanding of TV scheduling strategies. This study provides empirical...
This study provides insights into dynamics of TV zapping behaviour via an analysis of a set of dimensions related to the characteristics of (1) commercial breaks, (2) programming on the competing channels, and (3) the audience. The main contribution of this work is that this behaviour is examined on weekend, unlike previous studies that are only fo...
El marketing ha evolucionado notablemente como disciplina científica en España a lo largo de los últimos años. El presente trabajo trata de poner de manifiesto qué ha caracterizado esta evolución en las dos últimas décadas, y cuál es su estado actual. Para ello, y junto a una comparativa de los principales trabajos de revisión de la investigación e...
Esta investigación trata de examinar si las empresas con distinto nivel de intensidad exportadora se diferencian respecto de los elementos competitivos que sustentan su competitividad en el mercado exterior, así como respecto de las estrategias de marketing que implementan en su actividad comercial internacional. Para ello, se examina una muestra d...
En este artículo se plantea un análisis de las fuerzas competitivas presentes en el sector hortofrutícola almeriense. En concreto, se exponen aspectos asociados a la amenaza de nuevos y actuales competidores en el mercado, las relaciones de poder existentes dentro del entramado económico-productivo del sector, la aparición de sustitutivos de los pr...
La organizaci�n pol�tica de un pa�s tiene importantes consecuencias sobre la pol�tica econ�mica. El desarrollo de los distintos tipos de federalismo, en particular el federalismo asim�trico, tiene su traslaci�n a diferencias en las pol�ticas comerciales implementadas entre los diversos territorios. Cabe preguntarse las consecuencias econ�micas de e...
