Datis Khajeheian

University of Tehran | UT · Faculty of Management

Social network platforms as ubiquitous media in our today lives are the venue of many everyday activities including purchasing products and services. This study set out to explore key strategic factors of online consumer purchase behavior in social network platforms. ISM methodology is used for comparing the variables that are extracted from the De...

This paper aims to investigate how social network marketing affects consumers' sustainable purchase behavior (CSPB) while considering the role of Eco-friendly attitude. The statistical population of the study included Iranian users of online social networks with at least one online purchasing experience. An online questionnaire was distributed on I...

داستانگویی همیشه بخشی از ارتباطات انسانی بوده که انسانها از آن برای انتقال تجربیات و دانستههای خود بهره بردهاند. این خصیصه میتواند فرصت خوبی برای بازارایابان در درک هر چه بهتر رفتار مصرفکننده باشد. روایت مصرفکننده از مصرف به عنوان ابزاری برای شناخت هرچه بهتر رفتار او از اوایل دهه نود میالدی مورد توجه پژوهشگران قرار گرفت. پژوهشهای متعددی در این ز...

One of the major critiques of the actor-network theory (ANT) has been the assumption that all actors are of equal importance in the network, due to this belief that such assumption helps to understand how the powerful actors gain power. This article addresses this critique by analysis of three datasets and shows that the significance of actors’s po...

This research paper presents a new framework by combined usage of Structural Equation Modelling (SEM) and Additive Ratio ASsessment (ARAS) for assessing shopping centre attractiveness. This study is organized in two phases. In the first phase, aiming to develop attractiveness of shopping centres in tourism destinations, and based on a sequential st...

The emergence of social media platforms as the main representatives of Web 3.0 applications significantly impacts the co-creation activities among enterprises, customers, and other stakeholders, and has enabled firms to benefit from creativity and ideas of their users and customers for developing and rendering innovative services. This study aims t...

I invite the researchers to contribute in the book project 'Platform Business Models and Strategies: Co-creation of Business Value in Sharing Economy'. The publisher of this book is Springer (Contract can be seen in the end of the attached call) and it is expected that the book will be published on November 2020. We expect contributions from fi...

I am delighted to announce that the 1st issue of Aalborg University's 'Nordic Journal of Media Management' is published. This inaugural issue consists of contributions from outstanding scholars from high-ranked international universities such as University of Oxford, Jönköping University, Erasmus University Rotterdam, University of Helsinki, Univer...

: Traditional companies used to design products, evaluate marketing messages, and control product distribution channels with a low level of customer contribution. Nonetheless, with the advancements in communication and information technologies, the interaction between customers and company is much higher compared to the past, and it is no longer so...

افزایش رقابت، بین سازمان های رسانه ای سبب شده که مدیران این سازمان ها، در پی مد لهای کسب و کار جدیدی برای درآمدزایی باشند. از آنجا که مدل های کسب و کار، بر اساس جلب توجه مخاطبان و تبدیل آنها به مخاطبان وفادار است، “درگیرسازی مخاطب” به موضوعی مهم در میان پژوهشگران مدیریت رسانه و مدیران رسانه ای تبدیل شده است. عل یرغم اهمیت فزایندة این موضوع، معدود پ...

The following research questions drove the study: ‘Does employee performance impact relationship marketing? And if so how?’ and ‘Does employee innovation mediates this relationship? This research used the survey method. The sample size includes 196 employees of FANAP engaged in the field of ICT. Research findings from the structural equation method...

رسانه ها با استفاده از چارچوب بندی، ذهن مخاطبان و افکار عمومی را در مقابل رویدادها و مسائل شکل می دهند و بر واکنش های جامعه در برابر پدیده ها تاثیر می گذارند. به این علت که در دهه اخیر تعداد قابل توجهی از ایرانیان به بیماری ام‏اس مبتلا شده اند و کیفیت زندگی بیماران و اطرافیان آنها تحت تاثیر قرار گرفته است؛ بازنمایی صحیح این بیماری از روش چارچوب های...

This study investigates how social networks impact place branding of a tourism destination and encourage prospect tourists to visit that place. By adapting an existing model, a survey conducted in a sample of 135 users of 2 social networks of telegram and Instagram who travelled at least once to Gilan Province in north of Iran. This analytical stud...

In the age of Web 3.0 and abundance of user generated content, large media organizations are faced with the challenge of creativity. Their internal sources of creativity are limited and they face with many innovative ideas that are presented in social media freely and widely. For this reason, use of external sources of innovation is a key challenge...

The interchangeable use of some terms that imply on specific concepts and constructs has been a challenge for the students and novice researchers. In particular, terms such as framework, model, pattern and the verbs such as design, identify, present, propose have been used in several cases in the different meaning and cause some confusion for the r...

The aim of this paper is to investigate the mediating effect of opportunity confidence (OC) on the relationship between social norms (SNs) and decision to engage in entrepreneurial action (EA). The sample size includes prospective entrepreneurs engaged in the field of Information and Communications Technology (ICT) in science and technology parks i...

Through public health studies, specifically on child obesity modeling, research scholars have been attempting to identify the factors affecting obesity using suitable statistical techniques. In recent years, regression, structural equation modeling (SEM) and partial least squares (PLS) regression have been the most widely employed statistical model...

This chapter is a case study that narrates the story of how PSX Extreme, a video game magazine with a legacy in the video game market of Poland, faced with dramatic changes in printing press market. By digitalization, the printing press entered to decline phase under pressure of internet and social media. Payn model used as a theoretical model, tha...

This chapter investigates the application of big data, as valuable knowledge about market and consumers, to empowering enterprises to gain a competitive advantage for surviving in highly turbulent and fast changing markets. Considering the important role of small enterprises in economies, the focus is on small and entrepreneurial firms rather than...

This chapter is an introduction to the book. It presents that this book aim to provide the readers with a multidimensional insight about competitiveness in different markets. The focus is mostly on small firms that are operating in communication technologies markets, especially media; but also larger organizations such as broadcastings and other in...

Iranian football clubs are experiencing a difficult period of time. Financial crisis has been a trend in last three decades and majority of clubs are suffering from heavy debts. Premier league, that aimed to lead football clubs to be managed professionally, was not successful in establishing a sustainable economic structure. Considering these, this...

The main purpose of this article is to explore the delineating process, content, and outcome of the strategic renewal and its potential to affect the long-term prospects of organizations, and its distinctive features in corporate entrepreneurship context. Using the systematic grounded theory method and drawing on 20 in-depth case studies of four en...

This article reports an ethnographic research on effect of enterprise social media on communication of members in entrepreneurial teams. The researcher acted as an entrepreneur and as a team member in two entrepreneurial projects to observe the communication of team members within the enterprise social media. In addition to observation, he conducte...

The Iranian toy market has been identified as a niche market with lots of unexploited opportunities. Nonetheless, the Iranian toy industry has shown inefficiency in exploiting those opportunities and to meet market demands. This exploratory research aims at understanding the reasons of such poor performance. The research made use of two phases of s...

Knowledge hiding is one of the major obstacles in the progression of organizations that hinder the use of tacit knowledge of employees. The negative impact of this behavior is more significant in enterprises and small firms, because they are more reliant on knowledge of their employees. For this reason, factors that influence on tendency of employe...

The relationship between leaders and followers regarding their gender is an important research issue in recent decades. Also the importance of effective leadership in hospitality organizations has been stressed widely in literature. This issue has drawn the attention of researchers towards the field of management, especially in women’s studies. Gen...

This chapter focuses on the problem of how television can continue to attract user attention and earn income from advertisers. As television is evolving from digital television toward interactive television, the media consumer market is changing too. The influence of web 2.0 and always-on devices empowers users and provides more information for adv...

Media Entrepreneurship has been an ambiguous, unclear and controversial concept and despite of growing academic efforts in the last decade, it is still a poorly defined subject. This paper is an effort to fill this gap by providing a comprehensive definition of media entrepreneurship. Firstly, a literature review conducted and entrepreneurship, med...

There are many factors which could influence the sustainability of airlines. The main purpose of this study is to introduce a framework for a financial sustainability index and model it based on structural equation modeling (SEM) with maximum likelihood and Bayesian predictors. The introduced framework includes economic performance, operational per...

This article reports on a research project aimed at developing a business model by changing the value-creation mechanism. The essence of this change is to persuade customers to perform actions in favour of the service provider. Such actions include responding to advertising clips to unlock value. The business model was generated from the concept of...

This research aims to understand how public service media can encourage media entrepreneurship in the society to enrich user innovations as a source of ideas, products, contents, talent and creativity. The assumption is that media entrepreneurs turn users into sources of external creativity and develop user innovations into professional content. Th...

Public relations are undertaking more important role in the marketing communication and advertising. The present paper reports a survey conducted in three Iranian banks' public relations departments to understand how they use different media in their marketing communications and other related functions. A classification of public relations function...

One of the biggest challenges for developing societies is investing in the ac-quisition of knowledge, without providing infrastructures and resources, for take benefit from them. Thus, in many cases, academic institutes and universi-ties in these societies suffer from the gap between theory and practice. To fill the gap, media entrepreneurship is c...

Media is one of the most important agency of influence on minds, thus it is not surprising if plays a deterministic role in entrepreneurship development in societies. The chapter focuses on Media Entrepreneurship as a modern consequence of digital media technologies and acceptance of entrepreneurship as an economic school in many societies. Followi...

Background Lung cancer is the most common cause of death due to malignancy. The media as a source of information about cancer especially lung cancer could make substantial contribution to help physicians and patients in terms of prevention, treatment and follow up. This study aimed to obtain in depth understanding of the role of media in the contex...

Marketing of new products as an important part of the commercialization process, plays a critical role in the success of developer companies. Most new products fail, and in sequence cause the company not to reach the financial and marketing aims. The paper concentrates on cooperative marketing alliances as a successful approach to commercialization...