Darrel Rhea

Darrel Rhea
Independent Researcher

About

5
Publications
1,860
Reads
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172
Citations

Publications

Publications (5)
Article
AI is dramatically increasing service designers’ capacity to deliver value. A McKinsey report (June 2023) values the potential productivity improvement of AI in customer operations at over US00 billion annually, and the potential for marketing productivity improvement at over US50 billion annually, thanks to efficient content creation, enhanced use...
Article
DARREL RHEA IS convinced that organizations need to shift their focus from designing products to designing a cycle of customer experiences. The dynamic model of this process-one that is reiterated to varying degrees with each consumer decision-moves from Life Context to Engagement to Experience to Resolution, and at each stage Rhea outlines the res...
Article
“We're now hip-deep, if not drowning, in the 'experience economy.' Here's the smartest book I've read so far that can actually help get your brand to higher ground, fast. And it's written by people who not only drew the map, but blazed these trails in the first place.”ヨBrian Collins, Executive Creative Director, Ogilvy & Mather Worldwide Brand In...
Article
This was to be a very different kind of office system—facilitating technology and information display, mobility and critical thinking, control and comfort. The question was how to exploit traditional research to generate revolutionary design. Dorothy Deasy, Peter Flannery, and Darrel Rhea describe the odyssey of how it all happened, and why they in...
Article
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