Darius-Aurel FrankAarhus University | AU · Department of Management
Studies life with technology in the future.
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The COVID-19 pandemic continues to impact people worldwide–steadily depleting scarce resources in healthcare. Medical Artificial Intelligence (AI) promises a much-needed relief but only if the technology gets adopted at scale. The present research investigates people’s intention to adopt medical AI as well as the drivers of this adoption in a repre...
The study of moral judgements often centres on moral dilemmas in which options consistent with deontological perspectives (that is, emphasizing rules, individual rights and duties) are in conflict with options consistent with utilitarian judgements (that is, following the greater good based on consequences). Greene et al. (2009) showed that psychol...
Over the past decades, consumer adoption of online grocery shopping has increased steadily. Yet, overall market share is still comparatively low and retailers start questioning the prospects of the maturing distribution channel. The existing landscape of online grocery channels has seen little innovation nor diversity in terms of business models, r...
The development of artificial intelligence has led researchers to study the ethical principles that should guide machine behavior. The challenge in building machine morality based on people’s moral decisions, however, is accounting for the biases in human moral decision-making. In seven studies, this paper investigates how people’s personal perspec...
Building trust prior to release of an innovation is a challenge for companies, because of external influences on trust that may not be fully controlled. In an experimental, longitudinal study, this research aims to quantify the effect of negatively (vs. positively) skewed pre-release information on individual’s trust and subsequent adoption of the...
Introducing innovations to the marketplace imposes a serious challenge for companies due to the sometimes-uncontrollable consequences of the newly distributed information. In an experimental, longitudinal study, we examine the effect of positive and negative publicity on consumer’s trust and subsequent adoption of a technological innovation. We fur...
Much research on moral judgment is centered on moral dilemmas in which deontological perspectives (i.e., emphasizing rules, individual rights and duties) are in conflict with utilitarian judgements (i.e., following the greater good defined through consequences). A central finding of this field Greene et al. showed that psychological and situational...
The probably easiest way to run custom models for mediation, moderation and conditional process analysis. This tool generates readily executable syntax to run statistical analyses using Andrew Hayes' PROCESS macro.
Through a carefully designed procedure, the Innovation Index captures consumers’ perceptions of firms’ innovativeness and the changes that result from these innovations. The main focus is on assessing perceived firm innovativeness and on examining the effects on firms’ strategic positioning and customer loyalty.
This project aims to find ways to convince consumers to be more accepting of artificial intelligence services in the settings in which they are likely to encounter them.