Danielle Mantovani

• PhD from Universidade Federal do Paraná (UFPR)
• Professor (Assistant) at Federal University of Paraná

A prática upcycling desponta como uma abordagem inovadora de consumo, ganhando destaque por ser uma alternativa mais sustentável, em relação à produção convencional de bens de consumo. O objetivo do estudo é investigar os preditores da intenção do consumidor para aderir à prática upcycling e o comportamento para o consumo sustentável no Brasil. A p...

Minimalism is a theme on the rise in consumer literature, especially when it involves fashion and minimalist aesthetics. Despite this, there are few studies dedicated to discussing what reactions the minimalist aesthetics may produce on the perceptions of others about minimalists as individuals. With this essay, we fill this gap by discussing what...

Purpose This study aims to examine the effect of corporate governance mechanisms on social responsibility in Latin America. Design/methodology/approach The hypotheses were tested using a sample of 371 companies based in eight Latin American countries, resulting in 4,823 observations. Findings The results show that more independent boards, with gr...

Objective in response to the growing importance of environmental issues, more and more consumers are adopting a sustainable lifestyle. Therefore, it is important to understand the judgments and perceptions consumers form about the different possibilities of being sustainable. This study aims to investigate how consumers’ inferences about (non)monet...

The increasing inequality rate within countries worldwide makes social comparisons more evident. In seven experiments, we demonstrate that people comparing themselves to others in a superior socioeconomic position (upward comparison) judge that wealthier others should donate more time and money to charity. However, social comparison to others in an...

Purpose Earlier research indicates that brand choices may display different identity signals, such as altruism and benevolence for green brands or high status and exclusiveness for premium brands. This research adds to the literature by exploring how opting for green (vs premium) brands leads consumers to feel authentic (vs hubristic) pride. Desig...

O objetivo deste ensaio conceitual é discutir o Slow Food como um consumo alimentar alternativo. O Slow Food foi apresentado ao longo dos anos sob diferentes abordagens e conotações. Consideramos que as dificuldades de interpretação do Slow Food como objeto de pesquisa no campo do consumo podem ser superadas por meio deste ensaio. Propomos que o Sl...

This study investigates the effect of brand positioning (luxury vs. mass-market) on the relationship between the type of green message (demarketing vs. environmental) and brand evaluation. Three studies demonstrate that a luxury (vs. mass-market) positioning generates more positive brand attitudes and a higher willingness to buy in the demarketing...

Drawing on consumer choice process and implementation theory, this study investigates how product (un)availability influences consumers shopping mind-set and the likelihood of purchasing a second unrelated product. Two studies were applied using a single factor experimental design with two conditions (product: availability vs. unavailability) on co...

We show that lower-class individuals expect that others in a wealthier position should donate more money, while higher-class individuals don’t assign higher monetary donations to themselves. This interaction is driven by attribution responsibility and moderated by meritocracy beliefs. Lower-class individuals attribute donations to others especially...

Purpose – Considerable research has been performed to understand green consumption behavior. Given the emergence of this discussion, this paper applies network analytical techniques to identify the main theoretical relationships regarding green consumption in the most relevant journals between 2000 and 2016. Design/methodology/approach – This pape...

Scarcity is a recurrent theme in marketing and retail literature. Despite this fact little research have been addressed the influence of scarcity on consumers? mind-set. The main goal of this research is to test how the perception of scarcity on the driver product will influence individuals? intent to implement the second product purchase. We argue...

Purpose Brand transgressions, characterized by service failure, are a frequent theme for marketing scholars. Their impact on satisfaction, trust and brand loyalty is of high interest. However, in assessing the influence of those events on third-party consumers, the literature is still lacking. The purpose of this paper is to explore how social dis...

This study proposes that Corporate Social Responsibility (CSR) activity may positively influence consumers prosocial behavior. However, this effect is moderated by the consumer-brand social distance. In two experiments, we show that consumers close to the brand become more prosocial in situations unrelated to the cause supported by the company when...

Purpose Previous research has investigated how performance outcome impacts effort and subsequent goal pursuit. However, little is known about the incidental impact of goal (non)attainment on consumer preference via changes in regulatory focus. This paper aims to suggest that performance feedback has a direct impact on consumers’ regulatory focus,...

Considerable research has been performed to understand and promote the green and sustainable consumption behavior. Given the emergence of this discussion in the marketing literature, we used network analytical techniques in this research to identify the main theoretical relationships regarding the green consumption research, published in the most r...

Considerable research has been performed to understand and promote the green and sustainable consumption behavior. Given the emergence of this discussion in the marketing literature, we used network analytical techniques in this research to identify the main theoretical relationships regarding the green consumption research, published in the most r...

This study proposes that Corporate Social Responsibility (CSR) practices may influence consumers’ pro-social behavior. We propose that this influence depends on the firm's motivation for CSR, and is moderated by the consumer-brand social distance. Two experiments demonstrate that consumers close to a brand become less pro-social when the firm's mot...

Taking the perspective of brand priming theory, this study proposes that brands associated with an audacious personality trait may influence consumers to be take more risks in making subsequent decisions. Two experiments, run in sport brands contexts, showed that individuals exposed to brands with high (vs. low) audacity traits demonstrated a highe...

Neste artigo, demonstramos que o fenômeno da infusão da arte, no qual a presença de uma arte visual influencia positivamente a percepção dos consumidores sobre produtos e mensagens de anúncios, tem um efeito moderador sobre as mensagens com ajuste e não ajuste regulatório. A teoria do foco regulatório sugere que os consumidores se baseiam no seu fo...

This essay aims to confirm some theoretical statements about the theory of priming, using the sports context . Priming is the activation of the internal structures of knowledge through an external stimulus, without any awareness on the part of the individual. For example, consumers exposed to low price brands tend to spend less on consumption situa...

Esse ensaio teórico pretende confirmar algumas afirmações a respeito da teoria do priming, se utilizando do contexto esportivo. O priming é a ativação de estruturas de conhecimento interno através de um estímulo externo, sem qualquer consciência por parte do individuo. Como por exemplo, consumidores expostos à marcas de preço baixo tendem a gastar...

Priming is an incidental activation of knowledge structures process, such as personality and stereotypes traits. This mental representation activation will be responsible for subsequent behavior beyond consciousness. Taking the perspective of brand priming theory, this study proposes that brands associated with an audacity personality trait may inf...

In this research, we demonstrate that the phenomenon of " art infusion " , in which the presence of visual art causes positive influence on consumers' perceptions of products and advertising messages, might have a moderation effect caused by the regulatory fit and non-fit messages. We investigate the impact of a visual art on advertisement persuasi...

This study seeks to contribute with the theories of transgression in relationships and social influence, by considering not only the dyadic relationship (consumer-company) but also other consumers that become aware of the transgression of the company. Such consumers are herein called third parties. The authors propose that the social distance betwe...

The regulatory focus theory suggests that consumers rely on their motivational focus (prevention vs. promotion) for their evaluations and decisions. Usually consumers prefer products that match their personal motivational focus. Previous studies show that this pattern preferably occurs when we are not motivated to process information. However, this...

Based on the theoretical assumption that individuals can distort information and opinions in their memories recovery process, this article proposes that satisfaction evaluations are influenced by such distortions. In two experiments individuals were requested to remind and to report facts about service providers companies, demonstrating that it is...

Based on theory of psychological distance, the authors examined how social distance and the severity of transgression influence the relationship between a transgressing company and other (close and distant) consumers. The authors showed that close (vs. distant) consumers could behave more (vs. less) similarly to the victim of the transgression.

We investigate the impact of a visual artwork on product and advertisement attitude in regulatory (non) fit conditions. Results of two experiments indicate that using art in a promotion fit condition is recommended, but for consumers in prevention fit the use of artwork in advertising might cause a negative effect.

This paper discusses the main aspects of simple mediation and moderation, as well as the conditional process analysis applied for more complex models, such as mediated moderation and moderated mediation. The recent changes on the way these analysis have been conducted highlights the need to discuss them in order to increase their application in stu...

This paper discusses the main aspects of simple mediation and moderation, as well as the conditional process analysis applied for more complex models, such as mediated moderation and moderated mediation. The recent changes on the way these analysis have been conducted highlights the need to discuss them in order to increase their application in stu...

Resumo: Este estudo sugere que o processo de escolha de alternativas dispara um estado (mind-set) de implementação para compras sequenciais, mesmo que a primeira compra não seja efetivada por indisponibilidade do produto no PDV. Propõe-se que os consumidores que não fazem a primeira compra desejada apresentam maior probabilidade de compra subsequen...

O objetivo deste estudo é verificar o papel moderador da regulação emocional na avaliação pós-compra e nas respostas que estas avaliações podem gerar (lealdade e reclamação). O estudo baseia-se na premissa de que os consumidores experimentam emoções positivas e negativas advindas da avaliação entre expectativa e desempenho nos serviços de empresas....

Consumer innovativeness is one of the most explored concepts in new product adoption literature. Nevertheless, the intention to adopt novelties, specifically in a product category domain, still needs exploration of what happened during the choice process. Consumers can build their decision about whether to adopt innovation based on their hierarchy...

Despite the increasing amount of research about the effects of a seller’s transgression on consumers’ relationship quality evaluation, existing theory still demands more insight into consumer’s capacity to suppress the negative emotions that a transgression might generate. This research proposes that consumers’ are not always equally influenced by...

Despite the increasing amount of research about the effects of a seller’s transgression on consumers’ relationship quality evaluation, existing theory still demands more insight into consumer’s capacity to suppress the negative emotions that a transgression might generate. This research proposes that consumers’ are not always equally influenced by...

http://dx.doi.org/10.5007/1983-4535.2013v6n3p288 O principal objetivo deste estudo é analisar quais os antecedentes e os consequentes da qualidade do relacionamento entre estudantes e a IES a qual pertencem. Como antecedentes analisa-se a qualidade percebida nos serviços e a equidade. Como consequente analisa-se a lealdade acadêmica. A qualidade do...

Resumo: Sob a perspectiva da transgressão no relacionamento e da construal-level theory este estudo avalia o impacto da transgressão da empresa sobre a avaliação do consumidor. O experimento 1 demonstra que se o consumidor for muito próximo da vitíma da transgressão, sua avaliação do relacionado será afetada negativamente na mesma proporção da víti...

O setor educacional e uma industria mundial de US$ 2,2 trilhoes de dolares e emprega aproximadamente 5% da forca global de trabalho. O investimento publico em educacao, no ano de 2010, representou 5,8% em relacao ao Produto Interno Bruto (PIB) do pais. Tais dados vem ao encontro do reconhecimento da escola como oportunidade de negocio- servindo as...

This research demonstrates that consumers who are better able to suppress the negative emotions experienced a lower decrease in their satisfaction evaluation of the relationship with the seller after a transgression than those who had a lower negative emotion suppression capacity behavior

Over the recent years, loyalty programs have become quite common. However, the factors that influence consumers’ motivation to join and actively participate in such programs require further investigation. Most of these programs vary in terms of reward and effort. Rewards can be hedonic or utilitarian. The reward distance requires high (vs. low) lev...

Intentions to adopt new products are guided by motivational systems in the sense that they promote accomplishments (positive experiences) and prevent regrets (negative experiences). This article fills a theoretical gap by proposing that motivational systems act through a set of choice-related Goals, which determine consumers' tendencies to innovate...

This study proposes a model to explain the innovativeness of beef cattle producers from an organizational perspective. According to the innovation dissemination theory, organizational innovativeness is the degree to which an organization innovates relatively sooner than others. To assess innovativeness, four antecedents were considered: the perceiv...

This study examines the impact of the choice goals on the consumer's innovativeness in categories of products that constantly suffer innovations. The contribution of this research is to analyze the behaviour of innovations adoption from the perspective of the Regulatory Focus Theory. The first stage of data collection was qualitative, exploratory i...

Este estudo analisa o impacto do conhecimento previo e da busca de informacoes sobre os criterios de escolha de produtos tecnologicos. O levantamento dos dados foi realizado com jovens universitarios, que refletem um segmento de mercado significativo para as empresas de telefonia celular movel, contexto no qual foi realizada a pesquisa. Na primeira...

This chapter explores how choice goals influence consumers' innovativeness in a product category domain. The intentions to adopt new products are guided by promotion and prevention self-regulation systems. Thus, two of the choice goals were classified as promotion goals-justifiability and choice confidence-and two were classified as prevention goal...

RESUMO Nesta pesquisa estuda-se o impacto da escolha sobre a intenção de adoção de novas TICs (tecnologias de informação e comunicação) na educação. O estudo foi realizado através de pesquisa quantitativa, composto de fase exploratória e descritiva. Participaram da fase exploratória 2 diretores (responsáveis pelas TICs) e 4 professores da instituiç...

Este estudo busca verificar se o ambiente onde ocorre o consumo influencia a percepção de qualidade do alimento por parte do consumidor. Para tanto, utilizou-se como base a pesquisa de Edwards et al. (2003), a qual revelou que o ambiente produz influência sobre a percepção de qualidade do alimento. Por meio de um método experimental, foram servidas...

Esta pesquisa visa a analisar como a introdução de novos atributos, geralmente considerados complexos, afeta a adoção de produtos de alta tecnologia pelos consumidores. Para tanto, foram avaliadas as relações existentes entre as características pessoais e as influências interpessoais dos consumidores, mediadas pela dificuldade da decisão,...

Resumo Este estudo, de natureza qualitativa e exploratória, realizado com consumidores de produtos de uso pessoal e em constante inovação, procura explorar as relações que existem entre inovatividade e características percebidas da inovação, durante o processo de decisão dos consumidores. A contribuição do estudo está em conciliar a teoria sobre ad...

This qualitative and exploratory study, taken with owners of products in constant innovation, analyses the relationship between innovativeness and perceived characteristics of innovation, during the consumers decision-making process. The main contribution of the study is relate the innovation adoption theory with the behavioral aspects of the consu...

The need to investigate the conditions that lead consumers to choose certain products and services, this study has taken as the basic goals of consumption in the level of "have", the study proposed by Ratneshwar et al (2000) to identify a taxonomy of young consumers of mobile phone from their preferences on attributes and benefits sought in such at...

The purpose of this study was to determine whether the consumption environment influences the perception of quality of the food by the consumer. Edwards et al. (2000) previous study was used as a basis for this research, which showed that the environment produces influence on the perception of quality of the food. Through an experimental method, we...

Considerando a tendência de crescimento das franquias em um país onde a taxa de mortalidade das pequenas empresas independentes é expressivamente alta, este estudo busca analisar o marketing mix de uma franquia de perfumes e cosméticos para tentar identificar quais seriam suas vantagens sobre as demais empresas independentes. Assim, é apresentado n...

RESUMO Considerando a tendência de crescimento das franquias em um país onde a taxa de mortalidade das pequenas empresas independentes é expressivamente alta, este estudo busca analisar o marketing mix de uma franquia de perfumes e cosméticos para tentar identificar quais seriam suas vantagens sobre as demais empresas independentes. Assim, é aprese...

Orientador : Paulo Henrique Muller Prado Dissertação (mestrado) - Universidade Federal do Paraná, Setor de Ciências Sociais Aplicadas, Programa de Pós-Graduação em Administração. Defesa: Curitiba, 2006 Inclui bibliografia e anexos Área de concentração: Estratégia e organizações