Danielle Lecointre-Erickson

Danielle Lecointre-Erickson
Catholic University of the West | UCO · Faculté Droit Économie Gestion

Doctor of Philosophy

About

8
Publications
727
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29
Citations
Introduction

Publications

Publications (8)
Article
Full-text available
Advertisings usually display thin bodies creating and endorsing the beauty standards of the society. Large body size models are sometimes featured in advertisings to show a more inclusive marketing communication. Previous researches have investigated consumer responses to more diverse body sizes in Beauty and Fashion industries ads. This paper aims...
Article
Full-text available
Purpose This paper aims to offer a multi-dimensional scale for measuring the concept of perceived unfairness of revenue management pricing (RMP) in the context of hospitality. Design/methodology/approach To develop a measurement scale for the perceived unfairness of RMP, the authors conducted a qualitative study using the critical incident techniq...
Article
Physical store atmospherics make up an important dimension of retailing. They shape consumer perception, cognitive and affective reactions, and a variety of behaviors. The literature on exterior atmospherics is scant. However, recent trends suggest that exterior atmospherics can provide value-added services and play a role in providing phygital tou...
Article
The objective of the study presented in this paper is to examine the effects of window-display construal on cognitive and affective responses as well as on behavioral intentions. A high-construal vs. low-construal design was carried out in a laboratory experiment over the period of one month. The findings suggest positive effects of construal level...
Article
At the core of the crisis marked by its magnitude, credit risk turned to become a powerful catalyst. The objective of this paper is mainly to follow up the evolution of the credit risk at the Jordanian market during the recent economic and financial international crisis. Based on the linear discriminant model Z-Score and KMV structural model, we re...
Article
Purpose The global aim of this paper is to provide managerial and theoretical contributions in order to guide retailers in their decision to invest in interactive storefront technology and to fill in the gaps in the literature in regards to the influence and the role of exterior atmospheric variables in brick-and-mortar retail experience. The purpo...
Conference Paper
This paper critically analyzes the concept of the brick-and-mortar shopping experience. Shopping experience is often ill-defined and is used interchangeably with broader concepts such as consumption experience and consumer experience. As a result, shopping experience remains an ill-defined concept. This paper aims to critically analyze shopping exp...

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