Daniela Andreini

Daniela Andreini
University of Bergamo | UNIBG · Department of Management, Economics and Quantitative Methods

PhD in Marketing

About

47
Publications
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Introduction
Daniela Andreini currently works at the Department of Management, Economics and Quantitative Methods, University of Bergamo. Daniela does research in Marketing. Their current project is 'Trust, information asymmetry and professional service online referral agents' in Journal of Service Theory and Practice'

Publications

Publications (47)
Chapter
The wide diffusion of artificial intelligence (AI) is one of the most disrupting technological revolutions in recent human history. Yet, still little is known on how and to what extent the diffusion of AI in business practices affects brand experiences in general and brand experience co-creation in particular. While the literature dealing with bran...
Article
Full-text available
Research on business model innovation (BMI) processes is blossoming and expanding in many directions. Hence, the time is ripe to summarize and systematize this body of knowledge for the benefit of current and future BMI scholars. In this article, we take stock of the current literature to clarify the concept of a BMI process, develop a categorizati...
Article
As the Covid-19 pandemic unfolded, academics and practitioners alike wondered how and to what extent brands should adapt their advertising and communication efforts to remain resonant and to engage their audiences. Gathering and processing a unique data set composed of about 12,000 tweets of 76 leading brands associated with seven Italian industrie...
Article
As the number of data leak scandals and data infringements increase by the day, people are becoming more concerned than ever about their online security. As a result, software and applications designed to reduce, eliminate, or prevent unauthorized processing of users' online personal data, referred to as privacy enhancing technologies (PETs) are ga...
Article
Gin is far more than just a juniper-flavored alcoholic beverage distilled or infused with botanicals. This spirit boasts an incredibly rich (albeit tumultuous) cultural and social history, and its identity has shifted considerably over the centuries. Born as a medical treatment in the eleventh century, rising in popularity, especially in the Low Co...
Chapter
Through the review of past health emergencies and their consequences on tourism industry, this chapter aims to explore consumers’ attitude, preferences and behaviors related to touristic choices during some extraordinary circumstances. Most of the economic impacts of previous health crisis derived primarily from consumers’ fears, concerns and risk...
Article
This literature review analyzes studies that deal with the meanings that consumers form about firms’ family nature. Through the analysis of 83 papers, we highlight the importance of firms’ family nature from consumers’ perceptual, social, and cultural perspectives, at the micro, meso, and macro levels. Beside the common meanings that consumers atta...
Article
In the past two decades there has been a growth in the rate at which consumers join, companies use, and researchers study brand communities. Given the expansion of brand communities, scholars insistently analyze why individuals join and stay in them. However, no study concurrently examines the links among the members’ integration, participation and...
Article
This article provides a historically grounded explanation of category emergence and change by using the gin category as an example. Formerly a standardized spirit produced by a narrow group of large England-based producers, gin has become a premium craft spirit made by thousands of big and small producers in every corner of the world – a categorica...
Article
Purpose End users are often involved in organizational buying, but very little is known about the role that they play and how they influence purchasing decisions. This study aims to explore the factors behind end users’ attempts to influence purchasing and the strategies they use. Design/methodology/approach The research draws on the concept of...
Article
Brand experience is one of the most promising concepts to emerge in consumer research over the last decade. However, unlike other brand-related concepts, it has often been considered implicitly, not explicitly, in consumption dynamics. This paper aims to advance knowledge of the concept through an extensive literature review, covering studies that...
Article
This paper reports the results of research performed by the research team established on the occasion of the 14th meeting of the SIM (Società Italiana Marketing) entitled “Il marketing di successo: imprese, enti e persone” held on 26-27 October 2017 at the University of Bergamo. Acknowledging the scant literature on the topic relating marketing per...
Article
Although the literature on consumer (or user) entrepreneurship is flourishing, research has focused on sources of product innovation as a driver of consumer entrepreneurial venture establishment and overlooked sources of cultural innovation. By drawing on the theory of cultural innovation, this paper provides a case study on the emergence and rise...
Article
Full-text available
Religion is considered a cornerstone of business ethics, yet the values held dear by a religion, when professed by business organizations serving heterogeneous market segments in secularized societies, can generate conflict and resistance. In this paper, we report findings from a study of stakeholder reactions to the renaming of an Italian public h...
Chapter
This chapter concludes our work by summarizing all the results derived from the analyses illustrated and discussed in the previous chapters. This chapter contributes to the knowledge of business model innovation (BMI) in three ways. First, we review the integrative framework related to the drivers, contingencies, and outcomes of BMI that was comple...
Chapter
This chapter categorizes the 156 papers included in our systematic analysis according to the disciplines to which they belong. Our thematic and ontological analyses identified five different disciplines dealing with BMI: strategic management, organizational studies, marketing, and entrepreneurship. In addition to these, we have the practice-oriente...
Chapter
The second chapter of this book focuses on the conceptualization of a BM and particularly on the definitions and boundaries of BMs that the literature has proposed over the last 15 years. In the first part of this chapter, we propose different definitions of BM categorized according to: the conceptual abstraction (i.e., strategic, narrative, proces...
Chapter
This chapter introduces a multilevel analysis of BMI that flows from the thematic and ontological analyses of the 156 papers included in the systematic literature review. Five different levels of analysis emerged from the studies: individual (e.g., entrepreneurs and employees); team (e.g., top management); firm (e.g. companies and organizations), n...
Chapter
The third chapter is the core of this book and it introduces a fine-grained ontological exploration of BMI. Specifically, this chapter focuses on the results of our systematic literature review and the related thematic and the ontological analyses of the 156 papers selected for this research. With the help of thematic maps and ontological tables, t...
Chapter
The first chapter of this book introduces the importance of studying business model innovation (BMI), the methodology we applied to study the subject, and specific statistics about the literature published in academic and practice-oriented journals in the last 15 years. Specifically, this chapter offers an overview of the processes followed for our...
Book
This book presents a systematic literature review of 156 published papers on business model innovation (BMI). The aim is to identify and integrate the different theoretical perspectives, analytical levels, and empirical contexts in order to deepen understanding of this complex phenomenon. The authors conduct an inductive thematic analysis based on...
Article
Purpose: The purpose of this paper is to evaluate how the intermediation of an online agent in the relationship between prospective clients and professional service providers affects individual purchasing processes and decisions, and satisfaction with the professional service provider once the commercial transaction is concluded. Design/methodology...
Article
Full-text available
p>Existing research on industrial ingredient co-branding alliances has largely focused on the functional and transactional value that ingredient brands provide to ingredient buyers and sellers. The current research draws on the brand relationship perspective to investigate how the relational assets of ingredient brands generate value for both ingre...
Article
Purpose: Productization, defined as the standardization of the production and delivery processes of services, is an approach that many service companies undertake, moving from relationship-intensive customer projects toward selling specific standardized offerings. In contrast to research on servitization, little in-depth research is available on th...
Article
The role of attachment as a driver of industrial brand loyalty has largely been investigated at the inter-organizational level, while there is a notable lack of studies on industrial buyers' attachment to industrial brands and products. By researching an empirical setting in which buyers have first-person experience of product use, this study propo...
Article
Purpose – The purpose of this paper is to investigate the cross-effects of on-site sponsorship on online sponsorship effectiveness in communities. The research evaluates how members’ commitment to a sports-oriented community and attitude to brands providing sponsorship developed through sponsorship on-site, and sponsor-community fit, influence the...
Conference Paper
Full-text available
Starting from the 90s, an increasing number of companies have been starting to move from a product-centric perspective towards Product-Service-System (PSS). In this context, suitable models, methods and tools to collect, engineer and embed in a single solution all the knowledge that meets or exceeds people's emotional needs and expectations are req...
Article
Sport sponsorship is gaining increasing attention in marketing research and practice. While the industry of sport sponsorship is booming, sponsoring companies are increasingly practising multi-site sponsorship strategies by combining traditional forms of sponsorship with an online presence. Yet, although scholars have suggested the investiga...
Article
The relationship between corporate social responsibility (CSR) and marketing performance has been widely investigated recently, but mostly in relation to for-profit companies. This paper highlights the importance of this topic for nonprofit organizations (NPOs). Focusing on an Italian NPO operating in the performing arts and entertainment industry,...
Chapter
Multichannel integration in retailing is the ability of retailers to combine physical infrastructures (stores) and virtual channels (catalogues, internet and mobile shopping) in order to sell and distribute products and the related post-sales services. The purpose of this chapter is to investigate how shoppers perceive three different multichannel...
Chapter
Multichannel integration in retailing is the ability of retailers to combine physical infrastructures (stores) and virtual channels (catalogues, internet and mobile shopping) in order to sell and distribute products and the related post-sales services.The objective of this chapter is to investigate how shoppers perceive three different multic...
Conference Paper
Online communities are widely studied in marketing and information systems literature. However, research on the sponsorship effects in online communities is scarce. This research fills part of this gap by providing an analysis of the role of community commitment and social network communication in predicting the intention to purchase online sponsor...
Article
L’integrazione tra diversi canali di vendita è una delle decisioni strategiche più attuali nel settore del commercio al dettaglio. Questo lavoro si propone di analizzare alcuni dei fattori esogeni ed endogeni influenti sulle decisioni d’integrazione multicanale del retailing europeo. Apparentemente sembrerebbe che ogni nazione manifesti un livello...
Article
Public hospitals are a very interesting context to study the implementation as well as the results of marketing strategies. Notwithstanding, few contributions have analyzed the effectiveness of a marketing orientation in the hospital sector, especially as far as hospitals' branding (and rebranding) is concerned. This study analyses the implementati...
Article
Public hospitals are a very interesting context to study implementation as well results of marketing strategies. Notwithstanding, few contributions have analyzed the effectiveness of a marketing orientation in the hospital sector, especially as far as hospitals’ branding (and rebranding) is concerned. This study analyses the implementation of a reb...
Article
Purpose of the paper: despite the increasing popularity of ingredient branding strategies, little is known about the industrial customers’ perception of ingredient co-branding strategies in industrial contexts. The purpose of this study is to investigate this issue, which together with brand image and responsiveness can be considered antecedents of...
Article
Full-text available
Technology, and most of all Internet, is considered the most important tool for the ongoing economic globalization process, allowing the commercialization of standardized products on a large international scale (Levitt, 1983). Internet is also the real opportunity for micro companies to reach foreign markets at affordable costs (Hoffman and Novak,...
Article
This paper intends to gather some evidences on how sponsorship effectiveness is positively or negatively affected by the choice of focusing on niche communities (the Long Tail Communities), i.e. whether in niche communities there are differences in the members' brand perception between online and offline sponsors. The preliminary results demonstrat...
Chapter
Channel marketing literature has underlined the importance and the advantages of developing a multichannel integration between virtual and physical marketing channels, but researchers have concentrated their works on retail chains and large infrastructures. This chapter studies the multichannel integration strategies for small and medium retailers,...
Chapter
Marketing is a discipline that concentrates on the process of exchange between two market groups, and for this reason, it has been immediately involved with developments in the Internet—understood as a suitable phenomenon for discovering new opportunities and possible threats to modern business management (Burke, 1996) and as a commercial business...
Chapter
Marketing is a discipline that concentrates on the process of exchange between two market groups, and for this reason, it has been immediately involved with developments in the Internet—understood as a suitable phenomenon for discovering new opportunities and possible threats to modern business management (Burke, 1996) and as a commercial business...

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