Daniel Raposo

Daniel Raposo
Polytechnic Institute of Castelo Branco | IPCB · Program in Audiovisual Production for New Media

PhD in Design

About

88
Publications
31,547
Reads
How we measure 'reads'
A 'read' is counted each time someone views a publication summary (such as the title, abstract, and list of authors), clicks on a figure, or views or downloads the full-text. Learn more
113
Citations
Citations since 2016
65 Research Items
94 Citations
20162017201820192020202120220510152025
20162017201820192020202120220510152025
20162017201820192020202120220510152025
20162017201820192020202120220510152025
Introduction
Reader / Principal Lecturer in Communication Design at Escola Superior de Artes Aplicadas do Instituto Politécnico de Castelo Branco, Portugal. RESEARCH KEYWORDS: Visual Identity Design, Visual Identity System, Map of competitors / Brand Marks sectorial codes, Typographic Connotation, Brand Communication, Brand Mark Iconicity Scale, Brand Typography, Brand Imagetics, Artificial Intelligence in Branding, Design Methods and Processes, Visual Identity Standardization, Brand and Cultural Adequacy.

Publications

Publications (88)
Conference Paper
Full-text available
Brand Visual Identity is an identification system that, with flexibility, ensures the unity and coherence of visual communication (in multiple media: physical as products, objects, or graphics; architectural and ambiance; audio-visual; digital and virtual).Brand Marks occupy a top place in the good performance of most Brand Visual Identity systems,...
Conference Paper
Full-text available
Most companies subcontract consultants or companies specialised in Design and Branding. In this context, most of the Visual Identity (re)design projects of the brand/corporate end up being developed externally to the companies.The Design and Branding consultant or company usually plays a role in the stages of request, research, concept, strategy, t...
Book
Full-text available
This book highlights how digital communication has brought about changes in branding, namely in design, the media, communication languages, the relationship with audiences, experience design, behaviour, culture, and brand management mechanisms. On the other hand, as it argues, artificial intelligence has opened the door to other ways of dealing wit...
Chapter
Currently, internet is the most wanted medium of communication and most used by people or entities. Unquestionably, it has transformed significantly consumer behaviour, namely in the access to information or in the way a product or service is purchased.In this context, the evaluation of the effectiveness of websites has increased over time, followi...
Chapter
The present study results from a set of studies developed in the scope of the project and design methodologies. Through non-interventionist and inter-ventionist methodologies with qualitative basis, was developed a management model to apply in research project in communication design field. In this way, this study evidences the importance of using...
Chapter
By exploring the concept of image curation, this article presents a proposal for the applicability of image curation in the development of Projects of Design, exploring the role of visual curation as a contribution to the development of interfaces between academia and business. Due to the amount of data present in digital culture, content curation...
Book
This book reports on interdisciplinary research and practices in communication, interior, fashion and product design, highlighting strategies for systematizing the design approach in a global, digital world. It gathers a selection of chapters written by the authors of the best articles presented at the 7th EIMAD conference, held online on May 14–15...
Chapter
Full-text available
Communication design can well be framed as the heartland of effective communication. Brands are the result of a communication design exercise and their impact on lifestyles, either in terms of behaviour change or adaptation, ways of communicating, or one’s own perception of the human condition and the world, is well established. On the other hand,...
Conference Paper
The following article describes a Persona Method through Visual Clues (PMVC) in a learning setting performed in the course of Interface Design I, degree of Design, School of Arts, University of Evora, Portugal, in the academic year of 2021/22. The study follows a descriptive case methodology. The purposed PMVC concerns the project’s early stage and...
Conference Paper
This article is the result of an investigation in information design, which has communication design as its field and guidance and public information systems has theme, with a focus on tourist signage. The article focuses on the design process and how designers develop pictograms for guidance and information, but also on the evaluation of these pic...
Conference Paper
With the creation in 1999 of a European Space for Higher Education, there was a change in the teaching paradigm, from a passive model based on the acquisition of knowledge, to an active model based on the development of competences. But the current social, environmental and technological challenges have changed teaching-learning methods and process...
Article
Full-text available
Trata-se de uma breve explanação de ideias baseada na revisão da literatura.
Chapter
Brand Mark is one of the most relevant visual identity elements for the differentiation and identification of a brand and often the most used sign in various media. Although the effectiveness of some contemporary brand visual identity systems does not depend heavily on an easily recognizable symbol and/or logotype, Brand marks still play a very rel...
Chapter
The greater influx of tourists to certain territories raised the need to inform, guide and communicate basic messages, with a universal language, expressed through various analog and digital supports. This proliferation of means has led to a profusion of guidance and public information systems, some of which are regulated (such as the traffic signs...
Chapter
It has been observed, since the 2014s, the emergence of brand creation and management models that contribute to the sustainability of entities, organizations, territories and businesses. Each brand model proposal results from the knowledge, perspective and vision of the respective authors, in the search for answers to complex problems, not always s...
Chapter
This paper aims to present a paradigm regarding the circular economy (CE) concept's communication, referring to the difficulty presented by the type of reflexivity involved in the circular economy process. We conduct an exploratory study methodology intended “to develop pertinent hypotheses and propositions for further inquiry, a study developed in...
Chapter
The interaction between Art and Branding has occurred in various contexts, for reputation purposes, through all communication media, for the purposes of persuasion, promotion, symbolism or secondary associations, impacting on social and cognitive levels. The scope of this article is to correlate Branding Art and Art Infusion with the spirit of the...
Chapter
This article results from the analysis of results of the Ordo Christi Project - Artistic Heritage of the Order of Christ between Zêzere and Tejo rivers (15th and 16th centuries), developed by the Polytechnic Institute of Castelo Branco and other organizations in Portugal. This document focuses on integrated communication and the theme of informatio...
Chapter
This article aims to propose a strategy for narrative development, for photo/ image sharing social tools. By generating scenarios for product assessment through comparing consumption narratives as a contribution to the creation of new communication strategies. Developing as hypothesis that the development of narratives from a brand and its conseque...
Chapter
The present study results from a set of studies developed in the scope of project and design methodologies. Through non-interventionist and interventionist methodologies with qualitative basis, the methodologies of several research projects in communication design were analysed. In this way, this study evidences the importance of using suitable met...
Book
This book addresses the importance of human factors in the design of artifacts and systems that serves contemporary individual and societal needs. It reports on cutting-edge, multidisciplinary design research and practices fostering creativity, interaction and co-creation, sustainability, digital development, mobility, as well as science and educat...
Chapter
This study results of the application of the visual thinking methods through a non-interventionist methodology divided in two steps: exploratory interviews and exploratory descriptive diagrams. The research in this field has as main objectives to demonstrate that using visual thinking methods can help in a holistic comprehension of the methods and...
Chapter
The present article results from a research project, which, as the objective simplifying the research project management in communication design. This project intends to demonstrate the importance of an application of a research methodology in a professional practice context, to contribute to scientific knowledge, and at last understanding which fo...
Chapter
Full-text available
The purchase of cars is increasingly influenced by digital. For this reason, car brands have increasingly focused on digital communication strategies in order to capture public interest in their products. This bet on digital is not only in the sale of new cars, but also in the sale of semi-new and used cars. Aware of this new market trend, Lexus Po...
Chapter
This research aimed to study and develop an advertising video to promote the placement of an ambarscience didactic toy in the Primary School classroom context, as complement to the teaching process, as this is something, according to our study, unprecedented in this type of toys. We aimed to understand the relevance of using nonlinear narrative str...
Chapter
The present article results of a research project, which as the main objective simplifying the research project management in communication design. This project intends to demonstrate the importance of an application of a research methodology in professional practice context, to contribute for scientific knowledge, and at last understanding which f...
Chapter
The purpose of this paper aims to describe the implementation of a Design Diagnosis practice within the scope of an International project under the acronym – REINOVA (Reindustrialization, entrepreneurship, and innovation in traditional productive sectors) was a project conducted by an international consortium composed by Portuguese and Spanish Inst...
Chapter
This article results from the analysis of the results of the Project for the Promotion and Valorization of the International Tagus Natural Park (PNTI), developed from the management model of the National Network of Protected Areas and implemented in 2017 from the pilot project for the collaborative management of the PNTI, involving multiple organiz...
Chapter
The purpose of the article is to study how the brand’s visual identity contributes to the understanding, accessibility and enjoyment of information, adapting the message to different cultures and profiles of people, users or target audiences. Identity promotes sustainability and respect for people’s quality of life. The methodology used is mixed, i...
Book
This book shares new research findings and practical lessons learned that will foster advances in digital design, communication design, web, multimedia and motion design, graphic design and branding, and other related areas. It gathers the best papers presented at the 3rd International Conference on Digital Design and Communication, DIGICOM 2019, h...
Book
Industry and academia should capture significant value through adopting design-led innovation to improve opportunities for success. Skills and capabilities should serve as a basis for adopting new breakthroughs in design-driven innovation. The development of an infrastructure and centers of excellence with the capacity to respond to new market need...
Chapter
The television universe is a multibillion-dollar industry. Just like all other major products, tv series need branding. Here identity is used to guide the public into the continuity of the different episodes, and to differentiate them from other series in a highly competitive market. For a successful branding, a clear strategy is needed for these a...
Chapter
The following article describes a creative strategy in the learning environment regarding Digital Design, specifically the development of visual exploration on emotional archetypes to a group of students of Master of Graphic Design of the School of Applied Arts of the Polytechnic Institute of Castelo Branco, Portugal in the academic year 2018/19. T...
Chapter
This study aims to contribute to the knowledge regarding the process of decoding Brand Marks and the perception of the Visual Identity of food products. Specifically, understanding how people understand the styles and connotations of Brand Marks in a given culture. The research is based on the visual identity of Olive Oils and Cheeses with DOP cert...
Chapter
Traffic signs are not globally standardized, and there are different signage systems all over the world. The system of traffic signaling in Portugal comes from the European System, ratified on 19th September 1949 in Geneva, which has slowly evolved, with occasional changes and often driven by international agreements. Currently the road signaling s...
Chapter
In the scope of Branding projects, the (re) designing of the Visual Identity of Brands or in the scope of audits of Brand Image, we proceed to the research on Brand Marks. This analysis falls on the Brand Marks that will be intervened, but also on Brand Marks of competitors or cases considered as good practices. The research stage on Brand Marks is...
Chapter
Nowadays, digital social networks represent a new way of being connected. These powerful tools widely present in our lives are a form of communication, information and social experience transversal to several areas of knowledge. What transposes to the outside of the virtual network for “real life”, are also business models that represent challenges...
Chapter
This chapter results from a research on place branding, within the scope of the Doctoral Program in Design of the School of Architecture of the University of Lisbon, referring to partial results of the research, specifically on contracting models of designers responsible for the design of place branding brands. Therefore, cases are analyzed from th...
Book
This book presents the outcomes of recent endeavors that are expected to foster significant advances in the areas of communication design, fashion design, interior design, and product design, as well as overlapping areas. The fourteen chapters highlight carefully selected contributions presented during the 6th EIMAD conference, held on February 22–...
Book
Este libro detalla los componentes de comunicación visual de marca en el siglo XXI, con enfoque en aspectos estratégicos, simbólicos, gráficos, estéticos, comunicacionales, intangibles, perceptivos y de su gestión, concretando con casos reales. No solo permite comprender la interdependencia entre marca, entorno y personas, como explica los plantea...
Chapter
Since the dawn of time, human beings have strived to steadily better their levels of well-being. In this way, we have created technology for controlling our environment. Craftsmen at first and Designers later were always worried to manufacture instruments for making our life easier. From Stone Age to Digital Age, man has developed different strateg...
Article
The Ordo Christi Project aims to study, communicate and promote the artistic heritage of the Order of Christ between the Zêzere and the Tagus (15th and 16th centuries). The importance of this Military Order in the region is highlighted by the various historical and artistic manifestations that were felt by the multiple Comendas, a revealing factor...
Technical Report
Full-text available
Relatório Final do Projeto “Promover e Valorizar o PNTI”, onde são descritas as atividades desenvolvidas no período de 1 de abril a 31 de agosto de 2019. Para além da descrição das atividades desenvolvidas no período em apreço, este último relatório procura sintetizar todo o Projeto, configurando-se assim como Relatório Global do Projeto. Neste sen...
Book
Full-text available
This book focuses on the various vectors of visual communication, particularly on contemporary brands as social phenomena, culture and the way people communicate and create meanings, from a designer’s perspective. It brings together contributors experienced in the creation and management of international brands. It relates knowledge acquired by the...
Conference Paper
Thinking through drawing in classroom settings on a Design bachelor degree, is a learning strategy capable of developing perception on new project values. Several studies explain how drawing serves as a reasoning tool to build knowledge upon a subject of study. The act of doodling and drawing, plays a role in a narrative structure, constructing a m...
Conference Paper
The International Organization for Standardization (ISO), possess a Technical Committee (ISO TC 145) which addresses the issues of standardization in the field of graphical symbols, establishing principles for preparation, coordination and application of graphical symbols. The Technical Committee, is divided by standardization of public information...
Conference Paper
This study aims to explain the understanding that has been made about Corporate Identity, because it’s common to find divergent views about it. Our purpose is to provide knowledge about Corporate Identity, often mistaken with other related concepts. The paper is based on literature reviews, establishing an analysis of developments on this specific...
Conference Paper
This paper is the result of a brief study about glocal brands carried out in the context of a wider study on redesign and rebranding on visual identity systems in contemporary brands. It is intended to study how brands adapt-strategically or visually-with the influence of local culture in order to maintain commercial success in global markets. Adap...
Conference Paper
This work aims to present the intentions and current situation of a PhD study about the dynamics of rebranding and redesigning strategies in a visual context. Methodologically the work is using essentially a non-interventionist approach. A qualitative methodology based on a literature review and the presentation of tree national rebranding or rede...
Chapter
Full-text available
Brand Architecture establishes different levels perceptions of business and product/service connexions and it’s a strategic decision that intersects the business management with visual identity. Additionally, Brand architecture allows take different possibilities to organize the business and most of all to decide which best corresponds to the corpo...
Article
Full-text available
his study aims to understand the process of memorization of Brand marks particularly, revealing relation between eye-tracking parameters and short-term memorization of Brand marks (logotype and symbol). Design/methodology/approach – The study was conducted online through BrainAnswer tool, using eye-tracker and questionnaire, with 63 Portuguese oliv...
Chapter
Full-text available
The main objective of this work is to study the dynamics of the implementation of glocalization strategies in global brands, highlighting the influence of local culture on branding strategies in order to maintain commercial success in the increasingly global markets. Knowing that standardization is necessary, in order to reduce costs and protect br...
Conference Paper
Full-text available
Este artigo trata da relevância da tipografia na comunicação da marca, particularmente na marca gráfica, tanto como alternativa plástica, quer enquanto sistema de reconhecimento e coerência. Foi adotada uma metodologia não intervencionista baseada na revisão da literatura e na observação direta de marcas gráficas metamórficas com dimensão internaci...
Article
Full-text available
This study aims to understand the process of memorization of Brand marks particularly, revealing relation between eye-tracking parameters and short-term memorization of Brand marks (logotype and symbol). Design/methodology/approach – The study was conducted online through BrainAnswer tool, using eye-tracker and questionnaire, with 63 Portuguese oli...
Chapter
This study aims to understand the process of decoding brand marks particularly how people perceive brand marks styles and connotations, and also reveal which characteristics contribute a better memorization. It is not intended to create standards or a system for brands to employ during brand marks design or visual identity projects. Our purpose is...
Chapter
The present research addresses the issue of public information and try to achieve the standardization of sign systems, thereby contributing to the uniformity, legibility, understanding and perception of quality of guidance systems, by normalizing the existing signaling, the development of new methodologies applied to the design of symbols and even...
Conference Paper
Full-text available
La usabilidad y la Experiencia de Usuario pueden jugar un papel importante en aminorar la Brecha Digital realizando sistemas de interfaz más fáciles de usar y más accesibles para todos los sectores de la población. En este marco, plantean que la evaluación de la belleza de estos sistemas debe ser incorporada a los procesos de desarrollo de software...
Conference Paper
Full-text available
Article In visual identity context, graphic designer has the difficult task to optimize the emission of an intangible message, and give it graphical form, trying to communicate complex information to the audience by the most understandable way possible. During graphic signs selection, the designer’s intention attends to the Corporate Visual Identit...
Conference Paper
Full-text available
Article
This article exposes the work of developing research and seeks to demonstrate that the hospital-wide professional clothing can be promoter of corporate identity of an institution. The image of an institution born of the lack, for the public, a number of elements, reflecting your values, your activity and your professionalism. This identity does not...
Article
This proposal refers to the city of Corporate Communications of Tábua. The importance of graphical representation of cities and towns is no longer the only innovative contribution. In the thirties of the twentieth century, cities and towns gained a graphi­cal structuring in order to align them through municipal coats of arms. The coat of arms remai...
Article
The corporate identity of a company or institution is evidenced through internal and external communication elements, the production environment and / or care that is provided to the customer at the presentation of staff, and also through stationary. In this sense, the research aims to materialize the values associated with the brand IPCB, and allo...
Book
La rebelión de la Letra Tipografía, caligrafía, lettering, graffiti, tipovisión, arte y humor Joan Costa/Daniel Raposo Desde la invención de Gutenberg, cada letra, antes de ser grabada y fundida en plomo, debe ser cuidadosamente dibujada. Una a una, atendiendo a las proporciones geométricas ya las reglas técnicas. Estas condiciones imponen tres exi...
Article
Full-text available
Introdução Comunicar pela imagem é um processo natural ao ser humano. Tudo o que se vê é visual. Conforme Acaso (2006), pela sua semelhança com a realidade, a linguagem visual é um sistema de comunicação semi-estruturado e aquele que mais se assemelha à realidade, o que lhe permite assumir um caráter mais universal. Antes de desenvolver uma linguag...
Conference Paper
Através de uma revisão da literatura este artigo pretende confrontar as principais técnicas e signos usados para criar uma identidade global estatal capaz de persuadir as populações. Trata-se de um percurso pela história que passa por algumas das principais civilizações e ditadores, com o intuito de detetar padrões e identificar a intenção subjacen...
Chapter
This chapter is an explanation based on the bibliography of the specialties of communication design, Corporate Visual Identity, ergonomics and visual perception of graphic signs, with the intention of increasing communicational efficiency in designers' work. Based on the assumptions of perceptual efficiency, ergonomics and symbolic, graphic brands...
Conference Paper
Trata-­‐se de uma investigação que visa compreender como é descodificada a Identidade Visual Corporativa, com o intuito de aumentar a eficácia comunicacional do trabalho dos designers ao nível da codificação, considerando o objectivo da empresa ou marca. Com base em 15 casos de estudo e através de quatro questionários, pretende-­‐se identificar con...
Chapter
Full-text available
Trata-se de uma reflexão sobre as opções na Identidade Visual da marca Polaroid. Partindo de uma revisão da literatura é feita uma análise empírica sobre o impacto da identidade verbal e como a sua identidade visual contribuiu e contribui para a construção de uma imagem de marca que permanece no imaginário coletivo, independentemente da existência...
Article
Full-text available
A contribuição do projeto de identidade corporativa na redução da poluição visual nas cidades n.º 5 1 Introdução O design informacional é responsavel por toda informação gráfica ou digital apresentada externa, interna e nas interfaces na sociedade. As cidades estão crescendo e a quantidade de empresas também. Uma forma de chamar atenção do consumid...
Conference Paper
Full-text available
Article
Esta publicação visa explanar o conceito de Identidade Corporativa, desde a perspectiva do design, do planeamento e gestão de marcas.
Article
Full-text available
Este artículo trata del recurso estratégico de los tipos como signos de la Identidad Visual Corporativa y, por tanto, como actores que intervienen en el fenómeno de la marca. Un tipo es un signo creado por la actividad humana y, al mismo tiempo, también puede ser un elemento estratégico que favorezca la Identidad Visual Corporativa. Este artículo f...