Daniel O'Brien

University of Cologne | UOC · Department of Media and Technology Management

This study explores the impact of strategic product characteristics (content and system quality), price value, and habit on attitudinal (word of mouth and brand perception) and behavioral (actual usage) outcomes in the context of television companies’ online streaming services (content libraries). The study utilizes structural equation modeling to...

Dynamische Fähigkeiten (‚Dynamic Capabilities‘) ermöglichen es Firmen, sich auf den Wandel in ihrer Unternehmensumwelt einzustellen. In sich schnell verändernden Umfeldern – wie z. B. in emergenten Medientechnologiemärkten – ist dabei das ‚Sensing‘, also das Erkennen von unternehmerischen Chancen, von großer Bedeutung. Anhand von 14 in Deutschland...

The advertising-based business model of journalism is under massive economic pressure. Thus, paid online content is becoming increasingly important for publishers. However, most consumers refuse to pay for online content at all. “Free mentality,” the consumer’s aversion to accept any price point other than zero, is discussed as one major reason. Th...

Entrepreneurial journalism is often ascribed the potential to partly close the supply gap in digital journalism caused by the effects of digitization. Decreasing fixed costs on the production stage, in particular, have enabled smaller entities, entrepreneurs and start-ups to produce high quality journalistic content. While there is a broad stream o...

How can journalism be financed sustainably? This remains the key issue for media companies and news start-ups when they develop and establish digital business models. The authors of this book provide a broad overview of the current state of knowledge on paid content, platforms and the willingness to pay in the field of journalism, and present innov...

How can journalism be financed sustainably? This remains the key issue for media companies and news start-ups when they develop and establish digital business models. The authors of this book provide a broad overview of the current state of knowledge on paid content, platforms and the willingness to pay in the field of journalism, and present innov...

The advertising-based revenue model for journalism is severely challenged due to the effects of digitization. Providers of journalistic content have therefore put increasing emphasis on paid content strategies in recent years. This article provides a literature review of factors that contribute to consumers’ past payment (PP), paying intent (PI) an...

How can journalism be financed sustainably? This remains the key issue for media companies and news start-ups when they develop and establish digital business models. The authors of this book provide a broad overview of the current state of knowledge on paid content, platforms and the willingness to pay in the field of journalism, and present innov...