Daniel K. MadukuUniversity of Johannesburg | uj · Department of Marketing Management
Daniel K. Maduku
Ph.D. (Marketing Management)
About
32
Publications
17,053
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613
Citations
Citations since 2017
Introduction
I am a researcher and a lecturer with the Department of Marketing Management, University of Johannesburg, South Africa. I hold a PhD in the field of Marketing Management from the same university. My research interest focuses on understanding consumers' behaviour in electronic market environments and on understanding how emerging digital marketing innovations can be harnessed to overcome marketing challenges facing SMEs in developing countries.
Additional affiliations
January 2013 - present
Education
January 2013 - June 2016
Publications
Publications (32)
Takaful is an important and major segment of the finance industry that is poised for growth. Understanding the factors that influence Muslim consumers’ purchasing behaviour is crucial to accelerate the growth in the family takaful market segment. However, research has yet to adequately address the drivers of family takaful purchase behaviour. By in...
Brand loyalty is one of the most researched topics in the marketing field because of its benefits. However, its application to condom social marketing remains limited, especially in the countries most affected by HIV and AIDS, such as South Africa. Using an extended expectancy confirmation theory, this study investigates the determinants of condom...
Mobile shopping innovation success rests on consumers using the innovation repeatedly. Research has addressed consumers' initial acceptance of this innovation. However, studies in developing contexts such as South Africa have yet to address adequately what contributes to repeated mobile shopping use (continuance intention). Using an integrative mod...
Consumers develop a passion for the use of innovations, which is a critical determinant of their success. Research has largely examined drivers of initial acceptance of digital assistants (DAs) and has yet to fully understand the factors driving or deterring consumers' passion towards DAs and the behavioural outcomes. Drawing on the stimulus-organi...
Background
Behavioral sustenance is one of the main outcomes of social marketing programs to address health issues, such as HIV and AIDS prevention. However, academic research into consistent condom use is interestingly sparse, particularly in South Africa, the country with the highest HIV-infected population in the world. Young adults are particul...
The present study aims at adapting and validating the Bergen Facebook Addiction Scale (BFAS) for mobile social networking site (MSNS) addiction in the context of a developing country. The study further examines the role of social overload and religiosity in MSNS addiction. A cross-sectional survey was used to obtain data from a sample of 557 MSNS u...
The present study integrates perceived service quality and national cultural dimensions into the expectation-confirmation model (ECM) to ascertain the antecedents of user satisfaction and continuance use of SNSs, and tested the moderating role of culture on the strengths of relationships in our adapted ECM. Data for empirical testing of the researc...
Although innovations such as mobile marketing offer targeting and a cost-effective approach to marketing that could be leveraged by small and medium-sized enterprises (SMEs), most SMEs have shown a noticeable skepticism toward adopting the innovation. To overcome this adoption inertia, more research is necessary. This study draws on an integrated f...
This study examined the role of the perceived cross-cultural competence of foreign firms on local consumers’ ethnocentrism and pro-domestic purchasing behaviours, as measured by pro-domestic purchasing bias and sacrifices in favour of pro-domestic purchasing among consumers. The study also investigated the role of social norms in reinforcing consum...
The mounting pressure on fresh water resources encourages many government and commercial organizations to implement strategic water conservation communications campaigns globally, especially in emerging markets. However, empirical evidence supporting the effectiveness of these campaigns is limited. In the current research, I address this research o...
Mobile banking is gaining prominence as an innovative delivery channel for financial services, especially in developing countries where access to banking services is low. Mobile banking through an application (app) is a recent technological innovation with enormous potential to improve the banking experience of retail bank customers and to streamli...
Political parties increasingly rely on information systems‐based approaches to present their messages, engender voter participation, and solicit voter support. Although research is being conducted on how mobile devices, mobile Internet, and social media are used to galvanize voters' participation in the political process, there is an observable dea...
The practice of mobile behavioral advertising, which involves monitoring and analyzing customer mobile browsing behavior and location in order to provide behavior-based personalized advertisements, is on the increase. This study investigated consumer perceptions of the ethical value of the brands advertised using mobile behavioral advertising, and...
Using an integrated conceptual model that incorporated the theories of unified theory acceptance and use of technology, social cognition, and institution-based trust, in the context of mobile banking (m-banking) use, I investigated the moderating effect of use experience on the relationships among the factors of acceptance (performance expectancy,...
The book publishing industry is going through radical transformations that are driven by recent developments in information systems (IS). E-books are merely one of these developments. Notwithstanding the projections in the growth of e-book use, producers of these products contend with the issue of building user retention and loyalty through continu...
This study analysed South African manufacturing SMEs’ receptivity to the adoption of mobile marketing, based on the characteristics of the technology. A conceptual model that examines the effect of perceived relative advantage, perceived complexity, and perceived cost on non-adopting manufacturing SMEs’ intention to adopt mobile marketing was propo...
Transactions carried out in the uncertain and impersonal conditions of the Internet require substantial levels of trust. Obtaining customers’ trust is therefore imperative to cultivating and nurturing long-lasting and profitable customer-firm relationships in online environments. Surprisingly however, there is currently a dearth of research on the...
Transactions carried out in the uncertain and impersonal conditions of the Internet require substantial levels of trust. Obtaining customers’ trust is therefore imperative to cultivating and nurturing long-lasting and profitable customer-firm relationships in online environments. Surprisingly however, there is currently a dearth of research on the...
Electronic books (e-books) have emerged out of recent technological developments that are aimed at making it easier for consumers to access reading material. However, e-book producers face an uphill task in garnering
rapid acceptance of this technology owing to user apathy. This study sought to understand the factors that
influence non-users’ behav...
Although an initial acceptance of mobile banking (m-banking) services among retail banking customers
is necessary, retaining the current users of this banking innovation is fundamental to recovering the investment
made in deploying it. This study has developed and tested a model that ascertained the impact of selected
factors (trust in banks offeri...
This paper examines the key drivers of mobile marketing adoption intention by South African SMEs using a multi-perspective framework that combines elements in the technological, organisational and environmental contexts of the enterprises. Data was collected from a random sample of 205 SMEs from Gauteng, South Africa. Structural equation modelling...
E-books are regarded as a new, digital way to access reading material and as a learning tool for students. Therefore, South African institutions of higher learning are spending increasing amounts of money on the provision of e-books for use by students. However, the extent to which students will accept e-books remains unclear. This paper is aimed a...
Students have been identified as the largest group of modern technology users. As a
result, e-book producers and marketers have clearly embarked on a drive to appeal to
this market by producing most of their academic textbooks as e-books, which are often
marketed as lower cost options to students on a budget. They have a vested interest in
understa...
Gender differences play a pivotal role in technology acceptance and thus influence marketing strategies aimed at soliciting accelerated acceptance of technology. Using the UTAUT, this study examined gender differences in the antecedents of behavioural intention towards e-book use. Results based on survey data obtained from 544 participating student...
In spite of the widespread acceptance and use of the mobile technology and its associated services, South Africa retail banks face a monumental challenge in convincing its clients to accept mobile banking services. Understanding retail banking clients’ behavioral intention toward mobile banking services usage is a key issue in accelerating rapid ad...
Although cell phone banking was preceded by Internet banking, recent statistics in South Africa show that more customers are adopting cell phone banking compared to Internet banking. Customers’ attitude significantly influences their behaviour in accepting or rejecting technology. This study employs customers’ trust of the Internet and cell phone b...
South African retail banks, like retail banks elsewhere in the world, are investing significant amounts of capital into the provision of e-banking services in the hope that this will translate into higher returns and market penetration. However, the rapid adoption of these e-banking services is still in doubt. Any strategy aimed at achieving widesp...
This paper investigates the predicators of retail banking customers’
attitude towards the adoption of Internet banking services in South
Africa. This study extended the Technology Acceptance Model (TAM)
by including trust, subjective norm and demographic variables, and
presents an empirical validation in South Africa. The results suggest that
perce...
This dissertation reports on the findings of a study conducted in order to understand the factors that impact on retail bank customers’ attitudes towards and usage of internet and cell phone banking services in Gauteng, South Africa. A conceptual model based on the Technology Acceptance Model (TAM) plus other variables including trust, subjective n...
The need to reduce operational costs and meet the increasing expectations of customers while remaining competitive has forced banks to deploy information technologies into the provision of banking services. The adoption rate of some of these electronic banking services is, however, not as good as initially hoped for. This study expanded the Technol...
Questions
Question (1)
Multi-item scales measuring adoption
Projects
Projects (3)
The aim of the study is to establish the impact on campus digital communication has on student's ability to understand course work. The study will establish a model that can be used in South African universities in order to assist students, mostly those who cannot afford text-books, with understanding of their course work while using on campus digital communication as a medium of tuition.
