Daniel JacksonBournemouth University | BU
Daniel Jackson
Bachelor of Arts
About
82
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Introduction
Daniel Jackson is Professor of Media and Communication at Bournemouth University. His research broadly explores the intersections of media, power and social change, including news coverage of politics, political communication, the mediation of sport and the dynamics of civic culture in online environments. He is co-editor of the Election Analysis, and Olympic Analysis reports, published within ten days of major events.
Publications
Publications (82)
For digital political advertising (DPA) on Facebook, parties can complement their organic communication by targeting users with sponsored posts (Facebook-sponsored posts) and advertising campaigns (Facebook ads). Based on the theoretical framework of dissonant public spheres in the digital age, this article provides the first empirical analysis of...
Featuring 88 contributions from leading scholars, this publication captures the immediate thoughts, reflections and early research insights on the 2024 U.S. presidential election from the cutting edge of media and politics research.
Published 10 days after the election, contributions are short and accessible for a wide range of audiences. As with...
Featuring over 100 contributors from leading institutions from around the world, this publication captures the immediate thoughts, reflections, and insights from the 2024 Olympic and Paralympic Games from the cutting edge of academic scholarship.
Published in the wake of the Paris 2024 Games, these contributions are short and accessible. Authors p...
This study critically engages with four main basic normative media functions that are commonly adopted in democratic media systems and assesses their relevance and suitability to a post-uprising context like Egypt. By interviewing twenty journalists representing all forms of news outlets and ownership models, this study examines whether journalists...
Featuring more than 100 contributions from leading UK academics, this publication captures the immediate thoughts, reflections and early research insights on the 2024 UK General Election from the cutting edge of media and politics research.
Published 10 days after the election, contributions are short and accessible for a wide range of audiences....
The benefits of analytics on news media organisations’ revenues
and traffic have been well documented, yet their consequences for news production and content remain double edged. To date, most empirical studies on their use and influence have focused on
newsrooms in developed countries, with less attention paid to
their impact on journalism practic...
The transformations in the media and political landscapes in Egypt over the last decade and their implications on media pluralism and freedom of expression are well documented. However, less is known about how Egyptian journalists themselves experience these changes; how their relationships with authorities and ordinary citizens are being redefined...
The impact of socio-political variables on journalism is an ongoing concern of comparative research on media systems and professional cultures. However, they have rarely been studied systematically across diverse cases, particularly outside Western democracies, and existing studies that compare western and non-western contexts have mainly focused o...
Recent scholarship demonstrated that Facebook is a fertile space for populist political communication as its unmediated and viral nature make populist appeals highly efficient in mobilizing voters. However, less attention has been paid to the way these populist messages appear through political actors’ Facebook communication, and what post- and pag...
p>Studies suggest that, at the routine level, news beats function as unique “micro-cultures.” Exploring this “particularist” approach in news content, we compare how the interventionist, watchdog, loyal, service, infotainment, and civic roles materialize across 11 thematic news beats and analyze the moderating effect of platforms, ownership, and le...
p>Studies suggest that, at the routine level, news beats function as unique “micro-cultures.” Exploring this “particularist” approach in news content, we compare how the interventionist, watchdog, loyal, service, infotainment, and civic roles materialize across 11 thematic news beats and analyze the moderating effect of platforms, ownership, and le...
Since the 2011 revolution, Egypt has witnessed significant changes in its political and media landscape. The media’s trajectory has been marked by unpredictability and inconsistency, with a turbulent opening phase after the revolution, a polarising phase during the Muslim Brotherhood’s one-year rule, and a current phase of restriction. The changes...
Emojis have become ubiquitous in digital communication, but we know relatively little about how they are used in political and campaigning contexts. To address this deficit, we analyze the use of emojis in the Facebook communication of parties in 11 European countries during the 2019 European election campaign. Results indicate that the use of emoj...
Studies suggest that, at the routine level, news beats function as unique “micro-cultures.” Exploring this “particularist” approach in news content, we compare how the interventionist, watchdog, loyal, service, infotainment, and civic roles materialize across 11 thematic news beats and analyze the moderating effect of platforms, ownership, and leve...
Recent scholarship demonstrated that Facebook is a convenient space for populist political communication as its unmediated and viral nature make populist appeals highly efficient in voters’ mobilization (Engesser et al., 2017). However, less attention has been paid to the way these populist messages appear on political actors’ communication, and wh...
How a health emergency is defined and presented through the news media matters for public understanding and health outcomes. Previous studies have endeavored to identify the patterns of news sourcing in crisis coverage, specifically the interplay between political sources and health expert sources, but yielded inconclusive results. This study analy...
Existing research has documented the dynamics of increased news consumption alongside – paradoxically – increased news avoidance during the Covid-19 pandemic, highlighting its adverse effects on mental health and emotional wellbeing. However, for methodological and theoretical reasons, research still lacks specifics on what types of negative psycho...
Existing research has begun to document some of the troubling links between COVID-19 news consumption and emotional and psychological well-being, but precisely which sources of news are more likely to be related to such phenomena is still relatively unknown. Given the greater likelihood of encountering disinformation, rumour and other content of du...
Focusing on the 2019 European Parliament campaign, we investigate parties’ engagement in negative campaigning on Facebook and the relationship to a parties’ ideology and their status as governing versus opposition party at the national level. Manual coding of 8,153 Facebook posts of parties from twelve European countries shows parties create less n...
Through a mixed methods research design, we address normative aspects of news recommendation engines by examining whether search personalisation and news diversity are evident on Google News in the UK. First, in a quasi-experimental design, we asked a diverse set of participants (N = 78) to search Google News using four search terms and report the...
Along with the recent boom in support of populist movements in Europe, social media seems to be the ideal place for their interaction with the public. While Facebook has been thoroughly explored for populist campaigning, there is still scarce research on visual aspects of their communication. Analysing the 2019 European Parliament campaign, this st...
It is an old concern in public and academic debates that people are not interested in European-level issues, and even European Parliamentary election campaigns, which are the main democratic tool of the EU to involve ordinary people into political decision-making, are mostly about national-level political topics. Moreover, even when European issues...
Traditional problem-focussed news often cast audiences in passive and reactive ways, which can disempower them from participating in civic life. With influences from positive psychology, solutions journalism (SOJO) is proposed as a way to improve audiences’ mental wellbeing and engagement with the news. However, research seldom systematically exami...
In the context of the UK’s impending withdrawal from the European Union, we characterise the 2019 EU election in the UK as a ‘ghost campaign’, which did not have the attention of the major parties, let alone the voter. Such a backdrop may have invited parties to innovate or experiment with Facebook campaigning strategies, but the campaign was large...
This article explores the uses of sources in coverage of the COVID-19 pandemic in social media posts of mainstream news organizations in Brazil, Chile, Germany, Mexico, Spain, the U.K., and the U.S. Based on computational content analysis, our study analyzes the sources and actors present in more than 940,000 posts on COVID-19 published in the 227...
The COVID-19 pandemic and the resultant social distancing measures offer a compelling context through which to understand the changing relationship between journalism and place. Through an ethnography of news making at a major Indonesian news broadcaster, this study explored the material settings of news making during the pandemic and the consequen...
Amidst the burgeoning literature on the use social media in electoral politics, there are still relatively few studies that seek to understand developments in digital campaigning from the inside. Drawing on 9 semi-structured interviews with Greek political communication consultants, we address this gap. Theoretically, we draw from Kreiss, Lawrence,...
COJO for COVID Recovery is a UKRI/AHRC-funded rapid Covid-19 response research project that addresses the role that constructive journalism (COJO), particularly solution-focused journalism, can play in the pandemic recovery. The research set out in this report details the findings of the project’s initial in-depth interviews and survey with UK news...
Despite the successful transition of the Paralympics from relative obscurity to global mega-event, we still know little about how it is consumed by audiences. Using a methodological approach that draws on survey ( n = 2008) and focus group ( n = 216) data from Paralympic audiences across the UK, this study provides the first mixed method and integr...
Under this study the impact of Foundation Course has been assessed through Focus Group Discussion (FGD). Seven participants from five major cadres participated as respondents under this FGD who participated in FTC recent years. To achieve the objectives of the study, learning outcomes (knowledge, skill and attitude) of Foundation Training Course, t...
Featuring 91 contributions from over 115 leading US and international academics, this publication captures the immediate thoughts, reflections and early research insights on the 2020 U.S. presidential election from the cutting edge of media and politics research.
Published within eleven days of the election, these contributions are short and acces...
Featuring over 100 contributors from leading institutions from around the world, this publication captures the immediate thoughts, reflections, and insights from the 2020 Olympic and Paralympic Games from the cutting edge of communication and media studies of sport.
Published in the wake of the Tokyo 2020 Games, these contributions are short and a...
In this introduction to a special issue on sport communication and social justice, we offer some reflections on the state of the discipline as it relates to social justice. We bring attention to the role of sport communication scholars in the advancement of social justice goals and articulate a set of dispositions for researchers to bring to their...
Despite the social change ambitions of Paralympic governing bodies and National broadcasters, there is still a shortage of evidence of where public social attitudes stand with respect to disabled bodies, and how these respond to the changing nature of Paralympic broadcasting. Based on a large-scale qualitative audience study across England and Wale...
In the United Kingdom, significant changes have occurred in the Paralympic media production environment and style of Paralympic broadcasting. Given the generative nature of media texts on cultural representation, the authors explore the circulation of disability narratives in contemporary Paralympic media coverage. Drawing on an integrated data set...
Over the past two decades with the rise of digital media, newspapers across Western democracies have been increasingly adopting new forms of online participatory journalism. During this time, “below the line” comment spaces have grown to be one of the most popular forms of user-generated content. Comment spaces are thought to perform a multitude of...
This chapter sets the scene for the volume and provides the rationale and relevant background information on the use and power of imagery. Put simply, human culture is essentially a visual culture. Visuals have long been a central feature of dynamics of power, the dynamics of politics. Visuals have always been manipulated; however, we are now at a...
This introduction unpacks the eight articles that make up this Journalism special issue about election reporting. Taken together, the articles ask: How has election reporting evolved over the last century across different media? Has the relationship between journalists and candidates changed in the digital age of campaigning? How do contemporary ne...
Based on longitudinal research design (2006-2017), this article analyses how Guardian journalists engage in "below the line" comment spaces; what factors shape this engagement; and how this has evolved over time. The article combines a large-scale quantitative analysis of the total number of comments made (n = 110,263,661) and a manual content anal...
This entry provides an introduction to the practice and evolution of press release/news release/VNR writing, some of its research applications and key debates, as well as directions for future research. Above other public communications such as interviews, speeches, and now tweets, press releases are the official version of the company/organization...
This report offers a summary analysis of an investigation in the use of social media as a tool of political communication in Greece by drawing on interviews with politicians and communication consultants. It presents key findings regarding the perceptions about and use of social media, patterns of behavior online, the working relationship between p...
Despite the sustained growth in journalism as a choice of degree path for young people, our understanding of students’ aspirations and motivations remains relatively underdeveloped. At the same time, journalism careers appear increasingly uncertain, as the industry responds to digitalisation and convergence. In this mixed-methods study – employing...
The relationship between media, sport, nations, and nationalism is well established; yet, there is an absence of these discussions at the intersection of communication, Paralympics, and disability studies. This omission is particularly significant considering the rapid commodification of the Paralympic spectacle, exacerbated by the entry of Channel...
The dynamics of ethical behaviour has long been a preoccupation of the Public Relations (PR) field, yet in the United Kingdom, there are few empirical studies of ethical practice to date. In this article – through interviews with 22 UK Public Relations practitioners (PRPs) in small and medium-sized enterprises – we address this empirical gap. We ex...
‘This book is an innovative and timely collection that will soon become central to research and teaching on visual, digital and political communication. Through an original combination of theoretical reflections, methodological recommendations and empirical findings, this volume offers a well-rounded approach to exploring the relationship between v...
Studies that have engaged parasport broadcasting, particularly through a narrative lens, have almost exclusively relied on textual and/or content analysis of the Paralympic Games as the source of cultural critique. We know far less about the decisions taken inside Paralympic broadcasters that have led to such representations. In this study – based...
Whilst live blogs have become an established part of the news media ecology, corresponding research is still in its infancy, especially that which examines the crucial question of sourcing practices. Focussing on three UK news organisations – BBC News, the Guardian and the Telegraph – in this article we provide the largest and most comprehensive em...
The news media figures prominently in most appraisals of democracy today. This is because it is the main channel of communication between elected representatives and citizens; and the (self-appointed) watchdog of the powerful. While news organisations are sometimes reluctant to accept the responsibility that comes with such power, it is implicit in...
The concept of personalization has increasingly become central to our understanding of political communication especially during election time. With the rise of social media platforms such as Twitter, which places more focus on individual politicians and opens up more direct links with voters, the opportunities for more personalized campaigning hav...
Darren Lilleker and Dan Jackson review the role and impact of the social media on the election now that these platforms have become a widely used and popular activity with a significant part of the British public and especially the younger voters. Developments in 2015 are placed in context of the fast moving interactive technological advancements,...
This paper takes forward a new agenda for online deliberation - the study of everyday political talk in 'non-political' online ‘third spaces’ - online communities devoted to issues such as parenting, food or sports (author 2012a, b). Online deliberation research has identified a series of problems with online debate: it often polarises with like-mi...
The concept of personalization has increasingly become central to our understanding of political communication, particularly during election time. With the rise of social media such as Twitter, which places more focus on individual politicians and opens up more direct links with voters, the opportunities for more personalized campaigning have been...
Creating public spaces that foster political talk amongst citizens is challenging business. Tell people that it’s a ‘political’ space and (however well designed) you will invariably find it is used by political junkies, and is largely ignored by those who don’t self-identify as ‘political’. Consequently, many commentators will observe said disengag...
Amidst burgeoning literature on citizen journalism, we still know relatively little about how and why genuinely marginalised groups seek to use this form of reporting to challenge their exclusion. In this article, we aim to address this gap by analysing two UK citizen journalism initiatives emanating from The Big Issue Foundation, a national homele...
Twitter has become one of the most important online spaces for political communication practice and research. Through a hand-coded content analysis, this study compares how British and Dutch Parliamentary candidates used Twitter during the 2010 general elections. We found that Dutch politicians were more likely to use Twitter than UK candidates and...
Theoretical and empirical research into online politics to date has primarily focused on what might be called formal politics or on how activists and social movements utilize social media to pursue their goals. However, in this chapter, we argue that there is much to be gained by investigating how political talk and engagement emerges in everyday,...
Taking forward a new agenda for online political deliberation – the study of everyday political talk in non-political, online ‘third spaces’ – this article examines the dynamics of political talk across three general interest UKbased online forums. The quantitative analysis found that discussions about austerity were just as likely to emerge from n...
This article examines to what extent, and how, people engaging in political talk within 'non-political' discussion forums – online lifestyle communities – leads to political (or personal) action or calls-to-action. The analysis is framed in the context of wider questions of citizenship, civic engagement and political mobilization. To capture everyd...
This article considers UK audiences’ meaning-making of television coverage of the London 2012 Paralympic Games. As an elite sporting event, the Paralympics has been categorized alongside other high-profile media spectacles. Yet, an analysis of the ‘spectacle’ has further significance here in relation to what Mitchell and Snyder conceptualize as ‘fa...
Roland Barthes’ analysis of the front cover of the Paris Match, with its image of a young black cadet saluting the French flag, signalled a turning point for media scholarship and demonstrated how media representations of all kinds are ideological (Barthes, 1957). It has been the political project of the British school of Cultural Studies, founded...
This collection brings together new research on contemporary media, politics and power. It explores ways and means through which media can and do empower or dis-empower citizens at the margins that is, how they act as vehicles of, or obstacles to, civic agency and social change. © Einar Thorsen, Daniel Jackson, Heather Savigny & Jenny Alexander 201...
There is widespread concern about the growing tide of “churnalism” in the news. Commonly, such accounts are written from within and about journalism studies. But this overlooks another story that we examine in this paper: that of the public relations (PR) practitioner. Based on interviews with 28 UK PR practitioners, we document their media relatio...
Graham et al. untersucht in seinem Beitrag die Dynamiken politischer Mobilisierung in Online-Communities, die sich mit Lifestyle-Themen befassen. Der Schwerpunkt liegt auf alltäglichen politischen Gesprächen in solchen Räumen, die nicht explizit als politische Räume zu betrachten sind, und der Frage ob, und wie, politische Gespräche zivilgesellsch...
Media, Margins and Popular Culture is a collection from established and emerging scholars in Media and Cultural Studies and the Social Sciences, and focuses on marginalised voices and representations; socially marginalised, marginalised in media and media scholarship. The book spans five continents and is divided into sections on gender, sexuality,...
For disabled people, the UK political landscape has in recent years provided a particularly harsh backdrop of austerity and ongoing cuts to welfare and disability benefits. In November 2014, for example, a 39-year-old woman who was unable to work due to chronic pain following two road traffic accidents took her own life. The Department of Work and...
During the British General Election 2010, a major innovation was introduced in part to improve engagement: A series of three live-televised leadership debates took place in which the leader of each of the three main parties—Labour, Liberal Democrat, and Conservative—answered questions posed by members of the public and subsequently debated issues p...
There is growing concern amongst observers of the media that news coverage of politics has moved away from a focus on issues, and instead towards political strategy. Research evidencing such concerns has tended to examine strategic news at a macro level and rarely delves into the complexities surrounding its manifestations. This study addresses thi...
Through the use of experimental methods, this study examines the claim that strategic news engenders political cynicism. First, it builds upon previous theory by conceptualizing and measuring political cynicism at both issue-specific and global levels. Second, the contingency of framing effects is a contested but crucial area of the framing paradig...
This paper is looking at the media, politics and democracy. In particular, the question of whether the media are contributing to public disengagement and cynicism towards politics. Inevitably therefore, we are drawn to the media malaise debate. This is by no means a new debate, and has been explored extensively over the last thirty years. On the on...