Daniel Belanche

Daniel Belanche
University of Zaragoza | UNIZAR · Department of Marketing Management and Market Research

PhD

About

63
Publications
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2,517
Citations

Publications

Publications (63)
Article
Service robots are taking over the frontline. They can possess three types of artificial intelligence (AI): mechanical, thinking, and feeling AI. Although these intelligences determine how service robots can help customers, not much is known about how customers respond to robots of different intelligence. This paper addresses this gap, builds on th...
Article
Peer-to-peer (P2P) payments are experiencing strong growth due to the notable interest in mobile payments and the effect of the COVID-19 pandemic on individuals’ behaviours. This research analyses the success factors in customers’ adoption of Bizum, a prototypical P2P mobile payment system already used by almost half of the Spanish population. Usin...
Preprint
Full-text available
Although frontline service automation can be typified by mechanical artificial intelligence (AI), thinking AI, and feeling AI, not much is known about how customers respond to service robots that possess these different intelligences. This paper addresses this gap by building on the appraisal theory of emotions to investigate how customer emotions...
Article
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Frontline robots autonomously perform physical service tasks. Because of continuous improvements in their underlying technologies, customers may perceive these robots as social actors with a high level of humanness, both in appearance and behavior. Advancing from mere theoretical contributions to this research field, this article proposes and empir...
Article
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Robots are being implemented in many frontline services, from waiter robots in restaurants to robotic concierges in hotels. A growing number of firms in hospitality and tourism industries introduce service robots to reduce their operational costs and to provide customers with enhanced services (e.g. greater convenience). In turn, customers may cons...
Article
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Purpose Building on both the uncanny valley and construal level theories, the analyses detailed in this paper aims to address customers’ explicit and implicit attitudes toward various service robots, categorized by the degree of their human-like appearance, namely, mechanoids (low human-likeness), humanoids (medium human-likeness) and realistic rob...
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Purpose: The automation of services is rapidly growing, led by sectors such as banking and financial investment. The growing number of investments managed by artificial intelligence (AI) suggests that this technology-based service will become increasingly popular. This study examines how customers’ technology readiness and service awareness affect...
Article
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Collaborations between influencers and brands have become increasingly popular in recent years. Previous research has mainly focused on influencer marketing as a commercial action designed to enhance followers' perceptions and reactions toward promoted brands, ignoring the consequences of these promotional actions on influencers' credibility and th...
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Brands and influencers are increasingly collaborating in the development of marketing campaigns. This work analyses to what extent the collaboration of influencers with renowned brands affects the effectiveness of the message and the influencer’s own reputation. The results of an experiment with more than four hundred Spanish consumers indicated th...
Article
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Influencers increasingly provide sources of information and innovation to followers. Grounded in balance, cognitive dissonance, and congruity theories, the current article highlights how a congruence psychological mechanism, leveraged in influencer marketing campaigns, can contribute to the success of this novel form of persuasive communication. To...
Chapter
“Buy a pen, donate a pen.” Using this simple slogan BIC, the French pen and stationery product manufacturer, has contributed to the education of children at underprivileged schools around the world since 1958. This case study analyzes a cause-related marketing campaign developed by BIC and Red Cross Spain in summer 2019. The campaign was undertaken...
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This research examines how customers' perceptions about controversial labor practices of food delivery platforms may affect their intentions to use and recommend these services. Three studies reveal that customers' behavioral intentions depend on their perceptions of the working conditions for the delivery workers, as well as service quality. This...
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This study investigates the differences in place identity between residents of rural and urban communities. Differently from previous research comparing place identity between neighborhoods or countries, our study focuses on the local community type (urban or rural) as a key determinant of place identity. This fills a research gap in environmental...
Article
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Purpose: Robots are taking over the organizational frontline. Despite a recent surge in studies on this topic, extant works are predominantly conceptual in nature. The purpose of this paper is to provide valuable empirical insights by building on attribution theory. Design/methodology/approach: Two vignette-based experimental studies were employed...
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This research examines the phenomenon of food delivery services from the mobile app user’s perspective and how consumers’ lifestyles are changing because of the convenience provided by the apps. By means of an online survey targeted at US food delivery app customers, our study analyzes the main motivations that lead them to use and recommend these...
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Service robots and artificial intelligence promise to increase productivity and reduce costs, prompting substantial growth in sales of service robots and research dedicated to understanding their implications. Nevertheless, marketing research on this phenomenon is scarce. To establish some fundamental insights related to this research domain, the c...
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Open access: https://www.emerald.com/insight/content/doi/10.1108/SJME-11-2019-0100/full/html Purpose The purpose of this study is to analyze how positive behaviors toward influencers (customer interaction) and promoted products (looking for product information) can be achieved, taking into account influencer–product fit, in a fashion marketing camp...
Article
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Purpose—By integrating the evidence of various audience theories, a comparison is made of viewers’ information processing of new interactive video advertising formats (skippable video ads) with traditional, non-skippable formats. The central focus is how exposure to a brand name at different moments during online video advertisements influences vie...
Chapter
Full-text available
This chapter focuses on an innovative learning project in which undergraduate marketing students create videos and post them on the official YouTube channel of the course. The project aims to apply new information technologies to university teaching, use social networks to disseminate information and knowledge, and provide students with a more acti...
Chapter
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The growth of Internet has completely changed the advertising ecosystem, with advertising spending moving from traditional to digital formats. Indeed, digital advertising surpassed television spending for the very first time in 2017 (Magna 2017). Digital advertising investment (including all different display formats such as banners, images, text,...
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Purpose Considering the increasing impact of Artificial Intelligence (AI) on financial technology (FinTech), the purpose of this paper is to propose a research framework to better understand robo-advisor adoption by a wide range of potential customers. It also predicts that personal and sociodemographic variables (familiarity with robots, age, gend...
Conference Paper
El creciente interés y uso de Instagram como herramienta de marketing supone una oportunidad para los procesos de aprendizaje afines a éste área. Esta investigación se basa en la creación de una cuenta de Instagram para una asignatura del Grado universitario de Marketing e Investigación de Mercados. El estudio, realizado durante dos años, describe...
Article
Full-text available
Influencers increasingly provide sources of information and innovation to followers. Grounded in balance, cognitive dissonance, and congruity theories, the current article highlights how a congruence psychological mechanism, leveraged in influencer marketing campaigns, can contribute to the success of this novel form of persuasive communication. To...
Article
Full-text available
Modern users demand control over their advertising experience and a sense of empowerment throughout the communication process. In response, some platforms have introduced online features that increase users’ control by facilitating ad interaction and electronic word of mouth (eWOM), such as YouTube’s skippable advertising. Using this prototypical e...
Conference Paper
Full-text available
RESUMEN La empatía entre los miembros de las comunidades de marca puede ser fundamental para la supervivencia de la comunidad e incluso influir en el comportamiento del consumidor. Este trabajo en curso trata de corroborar la existencia de la empatía en estas comunidades virtuales y plantea un modelo de investigación con los siguientes objetivos: (...
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Purpose This paper aims to investigate advertising effectiveness in Instagram and Facebook, the two most important social media platforms. It helps to understand which should be chosen depending on the target audience of the campaign. Design/methodology/approach The study examines advertising effectiveness in these social media in terms of ad at...
Article
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This article argues that advertising ethics, traditionally focused on ad contents and vulnerable audiences, should be also applied to ad format intrusiveness. The increasingly appearance of highly intrusive advertising formats resulted in an extraordinarily growth of ad blocking systems. To fight the economic costs of the ad blocker phenomenon, the...
Article
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Purpose With social exchange theory as a basis, the purpose of this paper is to seek a better understanding of advice processes in online travel communities, which offer crucial advice for travelers’ decisions. It also predicts that relational capital variables (commitment, reciprocity perceptions) moderate the main relationships. Design/methodol...
Preprint
Preprint version of the same manuscript accepted for publication at "Industrial Management and Data Systems"
Article
Due to commercial information loss of efficacy, social media advertising introduced skippable formats as an interactive function to attract customers. This empowerment of users could also favor the development of their skills and strategies to deal with online advertising, which may result in a lower advertising effectiveness. A study with 256 YouT...
Article
Interactive online media are an increasingly preferred format for users and advertisers, and skippable online video advertisements are common on social media networks such as YouTube. The specific features and influences of this interactive marketing tool demand further consideration. Focusing on effective tactics, this article investigates the inf...
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Consumers increasingly use social media for a variety of consumption-related tasks such as complaining about a brand or sharing purchase experiences. Social media growth represents an opportunity for business based on information sharing, but also complicates the work of marketing managers who need to be ready to deal with current issues in this fi...
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Key personal inputs to decision making reside in expectations about whether a purchase or nonpurchase will make one feel better. Integrating several theoretical approaches, this research proposes a holistic framework formed by four kinds of anticipated emotions (AEs) resulting from the crossing of positive- or negative-valenced emotions with action...
Article
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Purpose – Customers often think that innovations, such as self-service technologies (SSTs), are introduced by service providers to cut costs rather than extend customer service levels. The purpose of this paper is to investigate how customers use such attributions to adjust their perceptions of relational value. Design/methodology/approach – Drawi...
Article
Increasing uses of urban services enhance urban management efficiency and also favor social, environmental, and economic sustainability. This research analyzes how users' city attachment levels and other personal determinants contribute to their uses of urban services. Focusing on the city of Zaragoza (Spain), the empirical study reveals that perso...
Article
This paper presents the results of an educational innovation project based on learner-generated videos. The videos were created for a YouTube channel specifically developed for a marketing course. Despite the potential of YouTube as a learning tool in education, its use as a learning instrument for learner-generated content is scarce. In this proje...
Chapter
El éxito de YouTube como herramienta de difusión de conocimiento es ampliamente reconocido, si bien son pocos los trabajos que se centran en los estudiantes como participantes activos. Este proyecto se centra en la creación de un canal en YouTube para la asignatura Introducción al Marketing, en el que los alumnos, bajo la supervisión de los profeso...
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In order to increase their markets, many companies are starting e-commerce internationalization processes that involve dealing with cultural differences among countries. Although most firms start internationalization strategies to similar countries, previous research has mainly focused on understanding expansion to countries with a great cultural d...
Article
Smart cities aim to increase their efficiency and quality-of-life thanks to technology-based services and collective intelligence. In this environment smartcards represent a strategic instrument to link citizens to public administration and local infrastructure to further advance on smart city plans. This research proposes a theoretical model and p...
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Public administrations are launching smart cards for citizens’ identification and access to local public services. Despite being focused on citizens’ demands, there is a lack of acceptance of such initiatives. This study explores the key drivers of citizen adoption of smart cards and reveals that, in addition to utilitarian benefits, social process...
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Citizen trust in the public administration has been reduced worldwide due to recent events such as the current economic situation, corruption cases or disclosure of classified information. This work analyzes whether e-government related actions could be strategically employed to increase citizen trust in the public administration. This research con...
Article
We investigate how public administrations can influence citizens’ continued usage of public e-services and focus on the role of different trust elements. We review prior literature and derive a model of trust transfer and continued usage. Our results show that trust in the public e-service mediates the influence of trust in the public administratio...
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Due to the continuous growing of information exchange in the Internet, commercial web sites have started to include online tools to allow consumer interaction in them. Thus, when visiting these commercial web sites, consumers may consider not only e-retailer information (marketing communication) but also purchase and use experiences shared by other...
Article
The success of relationship marketing strategies depends, among other things, on the emotional personal situation of consumers. This article analyzes the influence that consumer happiness, a general affective state or mood, might have on relations between the main variables associated with relationship marketing-that is, commitment, satisfaction, a...
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The Technology Acceptance Model (TAM) is considered one of the best frameworks to understand technology-related adoptions that can be extended and adapted to the different features of many diverse situations. This work analyzes the adoption of e-government services and proposes that trust and personal values contribute to better understand such ado...
Article
Introduction. Citizens' adoption of e-government initiatives can be motivated by information from different sources in society. This article identifies three main information sources (interpersonal, mass media and public administration) and clarifies their influence (informative or normative) on citizens' intentions to use public e-services. Age, s...
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The purpose of this study is to analyse the antecedents of trust in online public services. To do that, an online survey is conducted and hypotheses are tested using structural equation modelling. The data reveal that trust in these services depends on the satisfaction of citizens with their previous experiences, the ease of use of the service, and...
Article
This paper analyzes the influence of website usability on both consumers' satisfaction and intention to use a website, as well as the impact of satisfaction on usage intentions. Additionally, we study the moderating effect that consumer risk perceptions may have on the influence of website usability. Results show that website usability affects sati...
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Online interactivity offers the opportunity for e-sellers of developing closer and more personalized relationships with their customer base. Despite the fact that interactivity effect on consumer perceptions has been proved, the effectiveness of interactivity to encourage future purchases remains unclear. This study attempts to explain the relation...
Article
Reliability is a key aspect to guarantee e-government initiatives' success and viability. This work analyzes several antecedent factors of the reliability of e-government services. Specifically, we focus on perceptions about the characteristics of e-government services (perceived security and privacy, and perceived ease-of-use), the technology and...
Conference Paper
Satisfying consumer needs is a core principle of marketing. However, in the context of e-government, most studies up to now have focused on adoption models such as Technology Acceptance Model or Theory of Planned Behavior, forgetting citizens’ needs, demands or expectations. To overcome this, in this work we analyze how confirmation of citizens’ ex...
Article
Satisfying consumer needs is a core principle of marketing. However, in the context of e-government initiatives (such as the provision of online public services), most studies up to now have focused on adoption models such as Technology Acceptance Model or Theory of Planned Behavior. To advance on this topic, in this work we analyze how confirmatio...
Article
To advance understanding of online social networks in the travel sector, in which consumers share experiences about travel destinations and search information to plan their travels, this study analyses some antecedents and consequences associated with participation in such networks. The authors consider two levels of participation: observation and...
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The increasing use of the Internet has enabled government to promote online initiatives to connect government to citizens. Indeed, the provision of public e-services may be understood as an improvement in the public function of the Administration. However, e-government initiatives are sometimes fruitless since citizens do not accept them. To move o...
Article
Governments are continuously developing and providing public services through the Internet. The sustainability of these initiatives depends on the level of citizen adoption. Traditionally, technology adoption models have been used to explain this adoption. However, the role of a key variable in these models (subjective norm) remains unclear. To mov...

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Projects (2)
Project
AIRSI2020 is an international conference trying to offer a high added value to researchers interested in analyzing the main issues on which the industry 4.0 is being built (e.g. Artificial Intelligence, Robots, Chatbots, Big data, Sentiment Analysis, Immersive Technologies, Smart Cities, Geomarketing, Internet of Things, Digital Transformation, Collaborative Platforms, Omnichannel Communication and Distribution Strategies, Social Networks, Online Reviews, User Generated Content, Blockchain, Cybersecurity, etc.).
Project
New video online formats. New methodologies in consumer behavior research.