Danica Schieber

Danica Schieber
Sam Houston State University | SHSU · Department of General Business and Finance

PhD in Rhetoric and Professional Communication

About

8
Publications
703
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6
Citations
Introduction
I am currently working on two cases- one is about corporate apologies on social media, and one is about international tweets. I'm also working on a study that looks at the confidence levels of students when practicing for in-class presentations. Other research interests include visual rhetoric of business, language choices of CEOs in annual reports and financial documents, as well as business communication pedagogy.

Publications

Publications (8)
Article
Full-text available
This study describes how reflections allowed students to express their audience awareness as they wrote a multiaudience messages packet. We present an analysis of 27 reflections in which students described their experience when responding to the various audiences. Students’ reflective depth varied, though deeper reflections demonstrate sophisticati...
Article
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Most instructors hope that when students leave their classrooms, they will be able to take some of that learning with them. However, much research on the transfer of learning shows us that most people/students do not transfer easily from one situation to the next. This project follows the case study of one participant who broke all barriers and was...
Article
Full-text available
Earnings Presentations inform the public and stakeholders of a company's current financial information. What an executive says to the public and how it is said can make a difference in the future stock price of the firm. The executives generally want to portray the company's ethos, or credibility, as very positive, even if their company is not doin...
Article
Full-text available
Much research shows that students do not transfer learning well from one class to the next. This study was designed to investigate if students were transferring rhetorical strategies from their disciplinary courses to advanced writing courses. The findings suggest that business majors not only transferred rhetorical knowledge from their other cours...

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