Damindra Ranjan DissabandaraUniversity of Kelaniya · Faculty of Commerce and Management Studies
Damindra Ranjan Dissabandara
Doctor of Business Administration
Associate Dean
School of Business- Informatics Institute of Technology
About
8
Publications
27,113
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Introduction
• Inspirational leader, with over 20 years’ experience in Finance and Administration, including fourteen years in senior management positions. Exceptional influencing skills with highly developed coaching, mentoring, and team development capabilities and a commitment to people development. Equipped with a proven track record in key Account Management, Project Management, Business Development, Sales and Marketing, with hands-on, approach and flexibility that drives strong focus on customer service and commitment to ethical business practices. Recognized for creating & implementing strategies that turnaround.
Research Interest - Sensory Marketing
Additional affiliations
July 2012 - March 2019
Publications
Publications (8)
Brands competing in food industry require a clear emphasis on sensory stimuli when developing their marketing strategies to cater different segments in the market. Sensory marketing plays a vital role in creating long standing relationship with consumers. The impact s sensory marketing on consumer behaviour is a widely examined research scope but s...
Sensory marketing creates an impact on the sense of the consumer, where it also affects perception, judgment and behavior. The main objective of the Sensory marketing is to send a direct message to the consumer’s brain creating an interest, tempting the client to purchase that particular product creating a bond between the client and product. Since...
ARTICLE INFO ABSTRACT Have you heard about the alpha wolf? alphas do not give the other wolves orders; rather, they simply have the most freedom in choosing where to go, what to do, and when to animals' wolves only kill for hunger from the rest of the animals. gained knowledge working in diverse industries as well as in different business sectors r...
ARTICLE INFO ABSTRACT The brand equity concept is used by many companies worldwide. Having brand organization will help to produce better competition in the market and also the sensitivity of the consumer will change, so through brand equity functions the company is hoping to gain brand loyalty. This study attempts to link a positive south Asian de...
To remain in customers mind and to become the first choice marketers need to identify new marketing strategies. Sensory marketing is one such emerging technique that integrates the five human senses and creates a total experience that the customer remembers. With today's high competition, marketers are adopting various strategies to win the hearts...
This paper has focused on reviewing brand positioning and its application challenges in global cross cultural context. Branding and Brand concepts have been reviewed and linked with positioning in global markets is studied with the literature sources in this paper. Author followed an approach as literature review along with what has been practiced...
Tourism can be considered as an industry that can create considerable economic activity. However, tourism related activities can also contribute to a significant level of carbon emission due to electricity used for creating comfortable conditions. In tropical climates, air conditioning is considered as an essential item in tourist resorts. The reso...
