Damien ChaneyEM Normandie Business School · Marketing
Damien Chaney
PhD
About
62
Publications
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815
Citations
Citations since 2017
Introduction
Publications
Publications (62)
Volunteers might function like partial employees, but in leisure contexts, they also consume the experience to which they contribute. The additional benefits, relative to those attained by a typical consumer, achieved through volunteers’ insider status remain unstudied though. The current qualitative study, conducted at a French music festival, rev...
Using an organizational learning lens, this article examines how Thailand as a destination has learned lessons from the Covid-19 crisis. Two levels of learning are identified: a first level of learning, in which the destination learns directly from the crisis (i.e., from managing the pandemic) and a second level of learning, which is disconnected f...
While social evaluations have gained prominence in the field of marketing, few studies have investigated how brands strategically mobilize their social evaluations. This study aims to further explore the potential of social evaluations to shed light on brand management processes. Through a qualitative content analysis of 420 unique magazine ads of...
Anti-vaccination sentiment and vaccine hesitancy are on the rise. This is unfortunate given the world's coronavirus disease 2019 (COVID-19) pandemic response plan relies on a global vaccination program the likes of which has never been attempted. Using an anti-consumption lens, this study utilizes a qualitative approach and 53 interviews revolving...
Food companies frequently use color as a tool for easy identification, with for instance Coca-Cola being associated with the color red. Previous research supports this notion of colors as a powerful cue, colors being showed to influence emotional responses (Babin et al. 2003; Bellizzi and Hite 1992), but also brand evaluation (Labrecque and Milne 2...
The color red widely appears on food packages. However, understanding of the effects of this color on consumers in the context of food packages remains limited. In particular, the literature stresses the need for a better grasp of the underlying mechanisms that explain the effects of this color when used on food packages. Building on the psychologi...
La littérature en marketing international a montré depuis longtemps que les entreprises étrangères sont confrontées à des contraintes lorsqu’elles opèrent à l’étranger en raison d’un manque de connaissance de l’environnement institutionnel local. Pour faire face à ce manque de familiarité, certaines entreprises ont développé une culture organisatio...
Purpose
The purpose of this paper is to present the relationship implications of additive manufacturing (AM), which has the ability to produce layer-by-layer three-dimensional complex products by adding material in comparison to traditional manufacturing processes which remove material – for industrial marketing.
Design/methodology/approach
After...
Research in international marketing has long shown that foreign firms face disadvantages when operating abroad from a lack of familiarity with the local institutional environment. To cope with this familiarity, some companies have developed a culture in the ability to understand and take into account the institutional dimensions of the destination...
Brand hate is a relatively new concept in the literature that aids understanding of the intense negative feelings of consumers toward brands. While research has applied this concept to product brand contexts, it has received little attention in the tourism sector. Thus, the purpose of this study is to conceptualize the notion of destination brand h...
Français
Malgré le développement exponentiel du crowdfunding, la mobilisation de la foule pour financer un projet peut représenter un défi lorsqu’il s’agit d’une organisation temporaire comme un festival. Mobilisant la théorie du signal, cette recherche étudie les facteurs clés du succès des campagnes de crowdfunding pour les festivals à partir d’u...
In a culture of experiential consumption, themed consumer experiences have become highly marketable commodities, giving birth to new types of experiences. In this research, we explore these new forms of experiences that try to escape from commodification through syncretism. We conduct an ethnography of a highly themed festival, Hellfest in France....
Market-level studies based on institutional theory have gained prominence in recent marketing research seeking to investigate legitimation dynamics. Although these studies have paid particular attention to how organizations build legitimacy in new markets, they have rarely explored legitimations strategies in mature markets, which mostly remain the...
Through three studies, we demonstrate that because of the association of the color red with transgression, consumers feel more guilt
when exposed to a red (versus green or blue) food packaging. This effect depends on the vice categorization of the food, red leading to
stronger guilt for vice products.
The literature dedicated to heritage experience and brand heritage defends the idea that it is a source of significant value creation for consumers and brands. By contrast, the aim of this article is to propose a more complete view of the consequences of the heritage strategy for brands and consumers by exploring how consumers perceive a brand heri...
This article adopts an institutional view to rethink consumer resistance. Two types of consumers who resist market domination are identified: “rebels” and “entryists.” Rebels are able to consume but do not want to and oppose all or part of the market, whereas entryists want to consume but are kept out of the market. These two categories of resistan...
This Special Issue's aim is to take stock of the existing research in marketing that refers to institutional theory and provide insights on how extending dialogue can further enrich marketing research as well as provide new insights for institutional theory. Reviewing the existing literature and the published articles in this Special Issue allows t...
Purpose
This paper aims to investigate the consequences of the heritage experience in brand museums on the consumer–brand relationship. By highlighting its heritage within a museum, the brand proposes a specific experience that deserves attention because it is based on memory and communal identity, thus creating or strengthening a relationship wit...
Rock festivals occupy an important place in contemporary consumer culture. This Marketplace Icons contribution elaborates on 50 years of rock festivals’ history to trace how festivals have moved from a status of a simple musical event to that of myth. I argue that the iconicity of rock festivals is based on two fundamental ideas: they reside in pop...
Purpose
The purpose of this paper is to propose both a retrospective and a prospective look at one of the most powerful concepts in marketing research: consumption experience.
Design/methodology/approach
A historical review of the development of the concept of consumption experience is conducted from its introduction 35 years ago by Holbrook and H...
This research conceptualizes revenue management as a specific strategic orientation-that is, the belief, and the processes that guide this belief, that revenue management leads to greater performance. As a first step, we propose REMANOR, a two-dimensional measure of revenue management orientation (RMO). Then, we investigate the impact of RMO on fir...
The environment of industrial markets is highly institutionalized, and research has documented different types of institutional work conducted by firms. However, the way in which individuals within organizations perceive and conduct such work is not well-understood. In this paper, we adopt the “inhabited institutions” approach to study how business...
This article treats crowdfunding, a practice that helps firms fund new projects using online communities of consumers, as a specific case of co-production. Through the lens of principal–agent theory, the article examines the agency relationship in co-production through which a company delegates some parts of the production process to consumers, emp...
This research investigates the relevance of exchange norms in a business-to-consumer context and studies the impact of both relational and discrete norms on customer satisfaction in services. As existing scales focus only on relational norms and are mostly limited to business-to-business contexts, Study 1 (n = 164) proposes measurement scales for s...
While the literature has mainly considered brand museums as communication tools or complex retail environments, this article analyses them through a heritage framework and suggests that brands can use heritage technologies of the arts for their own purposes. The case study of the brand museum of the Laughing Cow highlights the heritage technologies...
In this introductory paper, we discuss the reasons for a special issue on generational marketing. We start by highlighting how and why the concept of generation has become important in today’s environment, and how we have moved from an age-based to a generation-based perspective. Then we discuss generation as a key element in strategic marketing th...
Tourism’s unique features limit the consumer behavior literature’s ability to explain consumer loyalty. More precisely, existing consumer loyalty models do not consider social and cultural dimensions highlighted by tourism literature. Using new institutional theory, this article proposes a new perspective to explain loyalty. This study of musical f...
Consistent with the idea of retailtainment (Howard 2007), retailers can implement additional services in their stores to make them places where people can engage in different activities, such as painting or scrapbooking. While these activities already constitute a clear component of the mix of malls, they represent a quite new component of the mix...
This research investigates the concept of closeness in retailing. While previous research on closeness has tended to adopt only consumers' point of view, in-depth interviews with managers and customers of a French supermarket chain show that both parties interpret and define closeness differently. Analysis reveals that “store closeness” comprises a...
Interactions between consumers and the servicescape favor value creation. To this regard, the potential influence of the servicescape on consumer service experience is of most importance. While consumers have been perceived as active and willing to co-create value, this research shows that this is not the case when the servicescape triggers inferen...
Megamarketing, the coordinated effort to influence normative, regulative, and cognitive institutions, has previously been used to study the creation and evolution of markets. We use the concept of megamarketing and its adjoining theory of neo-institutionalism, to study the conflict between firms that want to destabilize the market and the incumbent...
This article considers the store as a place of learning and builds on institutional theory to examine whether the implementation of educational activities in the store environment has a positive effect on consumer perceptions of retailer legitimacy and whether such legitimacy in turn has positive effects on shopping intentions. Findings from a stud...
While the relationship between clothing and the construction of identity has received considerable attention, less attention has been given to identity shifts through acts of consumption. This paper explores the role of dress in a ritual experience during which consumers temporarily shift from one identity mode to another. The qualitative study con...
This work aims at extending the boundaries of marketing to address the process of emerging consumption practices. This point of view is in line with the concept of megamarketing introduced by Kotler (1986, Harvard Business Review, 64, 117–124) and with the assumption that consumption practices depend heavily on supra individual and institutional st...
This research builds on the institutional theory literature to investigate the impact of retailer’s in-store quality (in)congruency on consumer shopping behavior. Specifically, considering the consensual view of legitimacy as a variable of main interest to explain organizational survival, this research focuses on legitimacy as the mediating variabl...
Résumé:
Alors que les recherches en marketing ont jusqu’à présent appréhendé les musées de marque comme des espaces commerciaux spectaculaires, cet article propose d’analyser ces structures en adoptant une grille de lecture patrimoniale. Une exploration ethnographique de deux musées de marque permet d’identifier les valeurs et les dispositifs opéra...
While literature has extensively studied the relationship between clothing and social identity, this paper explores the role of clothing in
escapism where consumers lose their identity. Results show that consumers use clothing to lose their identity, to escape from their
everyday life and to enter the ritual experience community
Building on the insights derived from two stories namely Michelin and Hilti, this work outlines the economy of functionality and sketches out avenues of contribution to marketing. Functional economy is based on the principle that companies have to help customers to get a job done in optimal conditions. Therefore, it contrasts with the classical app...
This article investigates the ill understood notion of closeness in retailing. Using a qualitative study with 69 semi-structured interviews, we show how retailers as well as consumers relate to closeness. The results point out that the notion of closeness can be divided in two different perspectives: a practical perspective and a symbolic perspecti...
This article aims to present three contributions of neo-institutional theory to marketing: (1) viewing consumption as an institution; (2) understanding positioning actions at two levels of legitimacy: the product and the product category; and (3) studying companies’ influence and market transformation strategies through the concept of megamarketing...
This paper goes beyond conventional wisdom in marketing that urges managers to better serve their extant customers or attract resistant customers. We argue that firms can benefit from stretching their market and adapting their offer to target extant, unconsidered noncustomers who have been excluded from markets because of taken-for-granted assumpti...
Ce travail a pour objectif de présenter trois apports de la théorie néo-institutionnelle au marketing : (1) considérer la consommation comme une institution, (2) appréhender les actions de positionnement à deux niveaux de légitimité, le produit et la catégorie de produits et (3) étudier les stratégies d’influence et de transformation des marchés pa...
Résumé
Parmi l’ensemble des dispositifs susceptibles de renforcer la relation entre les marques et les consommateurs, le musée de marque semble constituer un outil de plus en plus mobilisé. Cet article se propose d’appréhender ce concept hybride d’offre, empruntant à la fois au marchand et au non-marchand pour enrichir l’identité des entreprises et...
Arts festivals in general, and music festivals in particular, struggle to formulate strategy in the face of the often-conflicting demands of the commercial marketplace and the sponsors, who are typically state organizations. Commercialization and profit motivations demand differentiation, but recognition and acceptance by society often requires con...
Researchers in the fields of arts and culture in recent years have extensively investigated the participation of consumers in value creation. Surprisingly, however, the music industry, which has undergone profound changes, has not been the subject of much research. The author uses the data from 18 qualitative interviews to try to better understand...
To explain consumer loyalty, literature in marketing uses four theoretical frameworks. The two first, the theory of instrumental conditioning (Skinner, 1938) and the theory of the reasoned action (Fishbein & Azjen, 1975), conceptualize loyalty in a transactional way and the two last, the theories of psychological commitment (Kiesler, 1971) and the...
This paper deals with the strategies of new product development. Its aim is twofold. First, it brings into question the concept of customer satisfaction and sheds light on one of its ill-understood paradox. This paradox stems from two unintended consequences by which the race to customer satisfaction may lead to a product upgrade escalation and a p...
Music festivals, just like any other branches of industry, are facing an increasing competition which necessarily brings the organizers to create a closer relationship with the consumer. However, music festivals must deal with a certain number of factors decreasing the possibilities of developing a stable relationship between the consumer and the p...
Having access to the thoughts of consumers and managers and being able to represent these makes up a large part of the work involved in marketing. However, the majority of methods used to accomplish these tasks entail a significant limitation. These methods do not allow the relationships between cognitive elements to be clearly represented. This li...
Fan-funded labels are new agents in the music recording industry. They enable consumers to personally and directly produce new artists of their own choosing. The author uses the French examples of MyMajorCompany and ArtistShare to define the strategies implemented by fan-funded labels and examine their impact on the music recording industry. Les ét...
L'article présente une procédure de construction d'une carte cognitive. À travers la présentation de la cartographie cognitive, instrument qui permet d'appréhender et d'analyser les représentations mentales, les apports potentiels de cet outil en marketing sont mis en évidence. L'article propose également une discussion approfondie autour des carte...
Having access to the thoughts of consumers and managers and being able to represent these makes up a large part of the work involved in marketing. However, the majority of methods used to accomplish these tasks entail a significant limitation. These methods do not allow the relationships between cognitive elements to be clearly represented. This li...
Depuis quelques années, l’industrie musicale est confrontée à une crise
profonde due à l’apparition de la musique numérique. Dans cet article, notre
propos sera de comprendre, à travers le concept d’appropriation, quelle
relation entretient l’individu avec la musique enregistrée selon son support
(matériel versus immatériel) et son mode de distribu...
Projects
Projects (3)
The goal of this project is (1) to study the experience lived by consumers in different settings (retailing, festivals, tourism, etc. ) and (2) to understand the consequences of the experience in the consumer-firm relationship.
This conference on Bringing Institutional Theory to Marketing aims at understanding how consumptions practices emerge at the first place, how they erode and how they are disrupted or maintained. Because the customer cannot be considered as a cultural dope, companies are no longer the unique agent of making markets.
We expect fresh knowledge that challenge the conventional view of market agents and the dynamic of consumption practices evolution through the lens of institutional theory.
Selected papers of the conference will be considered for a publication of a Special Issue in Journal of Business Research.
Visit our website : https://nitmkg.sciencesconf.org/
