Damian BadzmirowskiCEBRIS Sp. z o. o. · Consumer Studies
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September 2010 - present
- Project Manager
- Over 320 Market Research Projects, 100% completed ahead of time
The objective of the study was to verify the relation between the congruity effect between the product ‘personality’ image and one’s self-image with the intention of purchase and valuation, in which attitudes played a mediating role. Analysis of the SEM-PLS structural model showed that the self-convergence effect influenced significantly the level...