Dalia Susniene

Kaunas University of Technology · Panevėžys Faculty of Technologies and Business

Similarity between two fuzzy values, sets, etc., may be defined in various ways. The authors here attempt introducing a general similarity measure based on the direct extension of the Boolean minimal form of equivalence operation. It is further extended to hierarchically structured multicomponent fuzzy signatures. Two versions of this measure, one...

We investigate the relationships between gender-role-orientation (i.e., androgynous, masculine, feminine and undifferentiated) and subjective career success among business professionals from 36 societies. Drawing on the resource management perspective, we predict that androgynous individuals will report the highest subjective career success, follow...

Tourist guides are considered as one of the most important stakeholders in the tourism sector. Tourist guides have important duties both in terms of the development of the sector and in determining the quality of the service that tourists receive. In addition to the contribution of tourist guides to the promotion of the country, it is seen that the...

Globalization and its challenges for organizations led to the understanding that employees can be a critical factor contributing to the organization’s performance. Therefore, various studies sought to understand employee’s behaviour that in itself encompasses various forms of engagement. One of the constructs defining engagement is citizenship beha...

Szybki rozwój technologiczny, geograficznie nieograniczone rynki, oferują klientom ogromne możliwości zaspokojenia ich potrzeb przy wyborze i zakupie produktów lub usług, a firmy muszą korzystać z nowych i kreatywnych metod, takich jak design-based thinking, aby zidentyfikować oczekiwania konsumentów i stworzyć produkt lub usługę, która spełnia pot...

The evaluation of data obtained from responses given to questionnaires in humanities and social sciences, such as management, linguistics, etc. is a complex task with the necessity of dealing with the inherent subjectivity and vagueness in such data. In this paper, a method based on fuzzy signatures (FSigs), suitable for analyzing questionnaires wi...

A set of answers to questions to employees of various companies in Lithuania may refer to various positive and negative aspects of the attitudes of employees. These are called Organizational Citizenship Behavior (positive) and Counterproductive Work Behavior (negative). The components in the answers may be grouped by expert knowledge, and by statis...

To interpret and to process the answers to questionnaires with large amount of questions may be not easy task. They are multidimensional data, sometimes with high dimensionality (in the hundreds). Therefore, it is necessary that some data reduction approach should be employed. On the other hand, answers to specific questions in questionnaires are i...

In the contemporary competitive environment, companies strive to gain competitive advantage in their business. Strengthening a company’s position in the market is closely related to marketing culture. The article aims at revealing which marketing culture dimensions come into the force in hard times and how these change as hard times inch away and t...

The article intends to explore and scientifically ground theoretical insights on corporate social responsibility development opportunities from the marketing culture perspective and to develop methodological provisions enabling empirical research. This article contributes to understanding the role of marketing culture elements whilst striving for s...

Stakeholder Relationship Management Systems (SRMS) describe the general behavior of stakeholder relations at organizations. Knowing the interactions between the drivers of the SRMS helps to improve the efficiency of the whole system. This paper investigates the applicability of Fuzzy Cognitive Maps (FCM) to simulate the system dynamics and the caus...

The aim of this paper is to investigate the operation of a Stakeholder Relationship Management System (SRMS) as a method for business management and project support by fuzzy approach. The criteria defined in connection with the SRMS will be modelled by using the Fuzzy Cognitive Map (FCM) approach in order to define the causality and weights of inte...

The paper presents the definitions of trade unions, their types and goals are discussed too. The practice of different countries shows that for the achievement of trade unions' goals the working relationships with the media are very important especially in influencing on the public (stakeholders) opinion formation, as well as instilling confidence...

The various practices of different countries show that, in order to achieve trade unions’ goals, working relationships with the media are very important, especially in terms of influencing public (stakeholder) opinion, as well as instilling confidence in trade unions. This paper presents some examples and empirical research results that prove the s...

This paper analyzes the most vulnerable segments of the labour market with particular emphasis on situation of youth, women, long-term unemployed and pre-retirement age people in the labour market during the period of economic development in Lithuania in 2002-2010. The scientific problem of this research can be formulated by raising the issue as fo...

The paper deals with the stakeholder management especially giving focus on the organization's and stakeholder relationships issues. The purpose of the paper is to construct a new methodological approach by developing fuzzy logic model based on experts’ knowledge for conceptual insights on possible solutions for measuring stakeholders’ influence. Th...

Translation is a challenging activity and there are few difficulties that appear during translation process so every language describes the world in the different way and has its own grammatical structure, grammar rules and syntax variance. Translated terms and definitions must be meaningful and appropriate not only for Lithuanian-speaking consumer...

Transport is an essential part of national economic, social and sustainable development that can produce both positive and negative effects on the environment and the quality of life depending on the level of development and indicated preferences. Modern interpretations of sustainable urban development require reducing the use of private cars throu...

Concern about the quality of life is to a great extent learned and rational. It arises from what humans learn about life, death, incapacitation, suffering, health, and success and from the realization that they need to know more about the quality of life to make decisions. And although during the decision-making process they may be prompted by inst...

The paper presents the organization as a collaboration of multiple and diverse constituencies and interests, referred to as stakeholders. Stakeholder approach in the organization integrates stakeholder relationships within a company's resource base, industry setting, and sociopolitical arena into a single analytical framework. The key relationships...

The sustainable development of urban mobility cannot be envisaged without a transport system which could be able to meet the needs of citizens and businesses, make a positive impact on the environment and be socially fair and economically efficient. An efficient transport system increases safety, improves network efficiency and stimulates intermoda...

The paper presents the organization as a collaboration of multiple and diverse constituencies and interests, referred to as stakeholders. Stakeholder approach in the organization integrates stakeholder relationships within a company's resource base, industry setting, and sociopolitical arena into a single analytical framework. The key relationships...

Advertising plays a major role in modern life. It shapes the attitudes of the society and the individual and inevitably influences customer behaviour. The customer has to contend with a huge amount of information and be able to make a choice, draw conclusions and make important decisions. The most important task for a business advertising itself is...

The paper focuses on satisfaction of stakeholderthrough carrying out comprehensive stakeholder analysisincluding identification and prioritization of stakeholders,understanding and harmonizing their needs andinterests, as well as integrating stakeholder needs intoorganization’s performance plans. Many business leadersacknowledge the fact that organ...

The paper deals with the problems of public transport and overviews public transport policy in the EU and in the Post-socialist block as well as tendencies in the pursuit of sustainable mobility. No doubt that urban public transport nowadays will have to confront more stringent demands. This involves the mounting diversification of journey needs an...

Kauno technologijos universitetas Klaipėdos g. 1, LT-35209, Panevėžys Cooperation with stakeholders is the key attribute of organizations having no boundaries and open to innova-tions. In order to be successful in a very competitive and unstable environment companies must have 'pervious' boundaries and be open to information, ideas and people. This...

Kauno technologijos universitetas K. Donelaičio g. 73, LT-44029, Kaunas The paper presents the organization as a collabora-tion of multiple and diverse constituencies and interests, referred to as stakeholders. Stakeholder view of the or-ganization integrates stakeholder relationships within a company's resource base, industry setting, and socio-po...